Email marketing

  • The Secret Sauce for a Profitable eCommerce Business

    How To Increase Repeat Purchases From Existing Customers Every single business owner I talk to – clients, students and others alike – wants a profitable business. (Actually scratch that – I do have one client who told me I’ve made her so busy she can’t focus on growth right now, she’s too busy ramping up […]

  • Anatomy of a Highly Profitable Customer

    The first step in any business is to confirm you actually have a market for your product. You want to be sure you will have customers buying from you. For sure, recruiting new paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway there. The next […]

  • How To Identify Your Most Profitable Customers

    Do you know how to figure out who are your most profitable customers? In business, we shouldn’t treat our customers like parents treat their children. We absolutely SHOULD love some customers more than others! Let me explain. And in the process, I’ll give you some insight into your customers, and explain how to build your business […]

  • Want to explode your sales? You need an eCommerce funnel

    Do you want an eCommerce funnel that converts? Some people think email marketing is dead, but I’m still a fan. Bottom line is, it works. The concept of an eCommerce sales funnel is this: Growing your email list and sending them a sequence of sales emails designed to convert the subscriber into a customer. When […]

  • How to Grow Your eCommerce Sales on Autopilot

    So you want to grow ecommerce sales on autopilot? And do you want to do that without having to work a million more hours a week than you already are? I don’t know about you, but I gave up “working for da man” so I could STOP trading dollars for hours! Sure you need to […]

  • Is Your Email Newsletter an Effective Opt-in Offer?

    Do you have an email newsletter in your eCommerce business? Does it work? As in, do you make sales from those newsletters? How do you get people onto your email list in the first place? In my opinion, getting your business to hustle and make sales on your behalf, without you having to lift a […]

  • How to choose the perfect email marketing app

    So many clients come to me asking what is the best email marketing app and what should they choose to use in their business. Everyone is aware that not all email marketing programs are created equal, but with the ENORMOUS variety of choice available on the market now, it’s no wonder that most new business […]

  • How to turn a funky product into a runaway success

    Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […]

  • How to double your biz with zero ad spend

    Have your eCommerce sales plateaued and not sure how to get back on the growth track? If so, then I bet you’d absolutely love to know how this client of mine doubled her sales without spending a dime on advertising. Yes? Let me guess what you’re up to right now though. You’re always on the look out […]

  • 6 Email Marketing Mistakes That Kill Sales Conversions

    6 Email Marketing Mistakes That Kill Sales Conversions

    As a Productpreneur who is building a brand, there is a fine balance between educating your target audience and build brand awareness, and asking for the order. You need both types of marketing in order to be successful, but with so many moving parts it can be difficult to hit the mark perfectly. So, if things aren’t […]