This week we’re sharing Part 2 of my podcast, “How To Choose The Best Email App For Your Ecommerce Store”. In it, I compare two email platforms that a lot of eCommerce businesses are currently choosing between – Flodesk vs Klaviyo. Now, if you’re looking at or already using something different, I’m also going to […]
Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that’s how you discover new products. Whereas, when it comes to shopping online, typically you have to be actively searching for that thing. eCommerce is unlike […]
There are a tonne of things you can do to help grow your customer base in your eCommerce business. Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like. But, what about running a […]
What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, […]
Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Or “Queen” in my books! Now, obviously having great content is what makes or breaks your brand’s marketing and advertising. But if you’re anything like me and many of my clients – figuring out what that should […]
Trying to stand out in the newsfeed or inbox is a challenge for brands at the best of times… But try capturing your audience’s attention during the festive season? Sooo much harder to get noticed! In the final quarter of the year, it’s really important to use visual cues to help you capture attention, stand […]
Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […]
Have you ever had that feeling of trying so incredibly hard to please everyone All. The. Time? Last week I asked the question, ‘Do your customers love you?’, and some of you may have been thinking, ‘Well I damn well hope so given how hard I try to please them all the time!’ But it doesn’t always […]
Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […]
Today I want to show you how to make your brand the chip to your customers’ seagulls. Sitting by the river on a glorious warm and sunny autumn afternoon, licking my greasy, salty fingers after a scrumptious fish and chip dinner with my kids. (I love to cook, so this was a rarity!) In between […]