Where Premium Brands Come To Grow
So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don’t know, is the AI tool I’m using extensively throughout my entire business at this point — and it just… stopped. Completely. Just stopped responding. Now, the first thing I did (as any completely rational person […]
Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they’re doing with social media. And every year, the herd moves collectively in the same direction… This year? They’re all stampeding toward Instagram and TikTok. Reddit’s had a 63% surge in usage. Everyone’s excited about […]
February is not only the shortest calendar month but also typically the slowest sales month for eCommerce and – because of that – is often the month that I see business owners make fear-based snap decisions that end up hurting their profitable growth long-term… Remember when you bought that course that promised the “exact funnel” […]
Have you ever noticed that most brand content is so… forgettable. It’s not that brands don’t try. They’re producing more content than ever. Social posts, emails, product descriptions, blog articles, ads. The volume is enormous. But most of it lands with a thud. No engagement. No emotional response. If you even notice it at all… […]
What 1,500 marketers got wrong about Facebook in 2026 — and the wide-open opportunity they’re leaving behind. Every year, Meltwater surveys over 1,500 marketing professionals worldwide to find out what’s happening in social media. Where budgets are going. Which platforms are getting the love. Which ones are getting ghosted. And every year, the herd moves […]
Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. The way it trains your audience to never pay full price. We talked about the four buyer types and how constant discounting only speaks to one of them — while […]
Stop and think for a moment about where your customers come from. Is it mostly Meta ads? Mostly Instagram? Have you built a following on TikTok that’s driving a lot of your brand awareness? Now here’s the uncomfortable question: If that channel disappeared tomorrow — not scaled back, not got more expensive, but actually disappeared […]
In the last 2 weeks alone I’ve had three brand owners come to me, all with the same story. They’ve been told by marketing “experts” that every single EDM, every Meta ad needs a discount incentive. Every website needs a countdown timer or some other kind of FOMO bells and whistles. One of them showed […]
Let me paint a picture that I see all the time with ecommerce brands. You’re spending money on marketing. Ads, SEO, social media, maybe influencers. You’re driving traffic to your website. And you can see in your analytics that people are visiting. Some of them are even adding things to their cart. But then… they […]
January is supposed to be about planning. It’s goal-setting season. It’s “new year, new you” energy. It’s the time when every business podcast – including, historically, this one – tells you to set your revenue targets, map out your marketing calendar, and basically plan your way to world domination. And look, I’m not going to […]
