Today’s interview is with the fabulous Steph Pryor, founder of MontiiCo and Lunch Punch and this is one you are really going to want to sit down and listen to. Steph has created amazing growth in her brands in only 5 years and I know her success is what a lot of our listeners aspire […]
eCommerce retail has grown at a tremendous rate over the last 18 months. Covid has ensured consumers have had to do as much shopping online as possible! This has also meant more retailers are moving their business online, so the added competition has made it MUCH harder to stand out from the crowd. How do […]
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
Bring your customer into the world of your brand and products by evoking their emotions and imagination. But how do we do create that experience through photography?
Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December. But in 2021 we’re seeing delayed local delivery times, difficulties with stock availability and customers changing their buying […]
Did you know: email marketing accounts for approximately 23% of eCommerce sales! It is a universal truth that you will find either frustrating or comforting: everyone begins at the start line. But even if you don’t have thousands of subscribers, please don’t let it stop you from knocking out some killer email marketing campaigns! Just […]
When you’re in the start-up phase of your business the last thing on your mind is the thought of selling your business. But for Antonette Golikidis, founder of Little Innoscents, this is exactly what she had in mind when she started her skincare brand over 15 years ago. Here’s how she did just that.
Learn the RIGHT way to set up profitable eCommerce Facebook ads Are you an online retailer? Or are you a brand owner who also sells online? If so – I have no doubt that social media advertising plays a big role in your online marketing. So many business owners I speak with are struggling to […]
Creating content may feel like a never ending item on your to-do list. But there IS a reason why it’s so important and why it needs to be your priority as a business owner. Content marketing is important because it answers your audience’s questions. When done right, your content will help you distance your […]
If you’ve ever considered creating your own innovative product from scratch then this is the episode for you. Julia Christie from Nail Snail joins us on the Podcast today to share the joys and challenges of product development, from finding out who to work with, to understanding the priorities on what to focus on, to […]