How To Run A Killer Black Friday Promo

Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion in sales just during this 4 day sale event.

Australia played its part too. Here, Black Friday hasn’t historically been a ‘thing’, but Aussie retailers are catching on fast. Last year, it grew by over 50% and it now represents the start of the busy Christmas sales period.

Typically, eCommerce sales can increase by over 30% just on Black Friday alone. And with the right strategy, this event can lead into a bumper Christmas promotional period!

My vote is definitely to run a Black Friday promotion, and use it to kick start your Christmas sales promotions.

Now, with that said, this year’s Black Friday Cyber Monday (BFCM) promotional event will be unlike any other.

Fears around COVID-19 and subsequent retail store closures have shifted consumer spending online and away from brick-and-mortar. My opinion is that this new consumer behaviour is pretty well entrenched now, so it’s a shift I believe will continue well into the holiday season and beyond.

As more shoppers rush online to make their BFCM purchases, inventory and shipping constraints will present challenges for retailers of all sizes, but especially for small business.

With all this in mind, if you want to make the most of this year’s biggest shopping event, it’s critical that you start planning as early as possible. Despite the different climate we’re now operating in, BFCM is still a tremendous opportunity for your business to end the year strong, whatever that looks like for you.

With an unsettled economic climate, supply chain shortages, and shifting consumer behaviour, navigating Black Friday Cyber Monday may feel particularly stressful this year.

Here’s my recommended checklist for generating the best sales results possible for your online store this Black Friday

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

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Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Take the FREE Website Assessment Quiz – Find Out Your #1 Sales Killer…

Get 50% Off my “Record Breaking Black Friday Blueprint” Training Bundle

Free Rockstar Productpreneur community

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Automate, Systemise & Outsource: Building A Hands-Off Ecommerce Store

With Chelsea Papadopoulos, Tiptoe & Co

Automate, Systemise & Outsource: Building A Hands-Off Ecommerce Store

Over the last couple of weeks I’ve been working with clients on their marketing planning to see out the rest of 2020 and then into 2021. 

And when it comes to planning, I like to start with a ‘vivid vision’ exercise: What would you like to achieve in your business in 3-5 years time? 

It’s a useful exercise to repeat every year too. It’s easy to get bogged down into our day-to-day work, trying to get stuff done and tick things off our to-do list. 

And I guess we always have a vague idea in our mind of where we’re heading, so our head immediately turns to strategy and that never-ending to-do list… 

But not being super clear on your vision means you could accidentally grow your business into something you don’t really like or want.

The fact is – not everyone wants global domination or a billion dollar business. 

Some people would really love to have a profitable, flexible lifestyle business.

A business that fits in around their family, or that doesn’t lock them into a corporate job they don’t love. 

Some people want to have a side hustle that generates extra income for the family.

And others want a business that gives them the location-freedom to travel. 

If that’s you, then tune in to this episode where I’m joined by my guest Chelsea Papdopoulos from shoe boutique Tiptoe and Co.

Listen as Chelsea shares her business journey, from start-up to now running her profitable, flexible, lifestyle business.

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Take the FREE Website Assessment Quiz – Find Out Your #1 Sales Killer…

Free Rockstar Productpreneur community

Tiptoe & Co website, Facebook and Instagram

Other Ways To Enjoy This Episode:

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Automate, Systemise & Outsource: Building A Hands-Off Ecommerce Store

Stop Leaving $$ On The Table – How To Automate Your Ecommerce Biz!

How To Automate Your Ecommerce Biz

As this episode airs, we’re getting close to the ‘Business’ end of the year. Quarter 4 is just around the corner, and in terms of eCommerce retail, this is typically THE biggest sales season! 

Now – 2020 hasn’t exactly been a normal year. It’s challenged all of us in ways we could never have imagined and I reckon many of us probably never thought we could cope with. 

Yet at the same time, it’s also presented this insane growth opportunity for eCommerce stores. Online retail is absolutely booming, with online sales growing at hyper-speed! 

Which begs the question – what could 2021 possibly be like? 

My opinion is that, by and large, consumer behaviour has changed. Consumers are now trained to shop online in volumes they never did before, and I think much of that behaviour will continue.

That thought is equal parts exciting and scary though, right? 

I know I’ve seen many online store owners scrambling to keep up right now, so the thought that things will only get busier can make you think ‘ARGH how will I cope? I’m too busy to handle what I’m doing now!’

And then I see many other online store owners, start-ups and small businesses, not quite experiencing that big influx of sales growth yet…

So how do you win customers and influence sales – on autopilot?

Listen as I share the biggest mistakes eCommerce retailers make ALL the time that significantly impact their sales.

And then, I detail the 3 essential components of a successful eCommerce business AND how you can automate your website traffic and sales!

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Register for my FREE Masterclass: “My 6-Figure Ecommerce Sales Formula”

Free Rockstar Productpreneur community

Other Ways To Enjoy This Episode:

Read the Transcript

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How To Scale A Lucrative Handmade Candle Brand

With Jodi Swift from Swik Home Body

How To Scale A Lucrative Handmade Candle Brand

I admire people who take the plunge to turn their creativity into a business. To back themselves and start making their products for others to buy, not just for themselves. 

Today on the podcast I’m joined by Jodi, owner of Swik Home Body. 

Like many of you, her business started as a side hustle. 

First, she was making candles for herself. And when her family and friends saw them, they loved them and wanted to buy them. 

So Jodi grabbed that opportunity and ran with it! First starting out at markets, then graduating to pop-up Shops within major shopping centres. 

Despite the shops being incredibly lucrative, they were HARD WORK! Physically, the time and effort involved in setting up and running these shops began to take their toll, so Jodi wanted to find a way to scale her business up using an eCommerce model. 

Listen to the podcast as she shares her incredible journey over the past 12 months. 

She’s grown from a small-time brand into one that is incredibly lucrative, both online and in-store.

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

Links mentioned in this episode:

FREE 5-Day eCommerce Marketing Planning Challenge

Swik Home Body website, Facebook and Instagram

Free Rockstar Productpreneur community

Other Ways To Enjoy This Episode:

Read the Transcript

Listen on iTunes

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How To Scale A Lucrative Handmade Candle Business

My Top 10 eCommerce Mistakes (& How To Avoid Them)

My Top 10 eCommerce Mistakes (& How To Avoid Them)

This year in 2020, we’ve seen incredible growth in eCommerce transactions. Thanks to COVID-19, more and more shoppers have shifted their spending from in-store to online. 

But, exciting as that is, it doesn’t mean that you can just throw up a website and expect to make a million bucks. 

Sadly – running an online store requires a bit more than that…

Getting your online store converting sales and offering your customers a great experience is essential if you want to see sales growth.

Yet, so often I see online stores making these 10 common eCommerce mistakes. And it’s costing them $$ in lost revenue! 

Don’t stress – I’ll walk you through each of them step by step, and help you to avoid them. (Or overcome them if you’ve inadvertently made one of them…)

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

FREE 5-Day eCommerce Marketing Planning Challenge

Episode 19 – How To Identify Your Most Profitable Customers

Shopify

Klaviyo

Episode 29 – How To Know What To Focus On In Your Business

Free Rockstar Productpreneur community

Other Ways To Enjoy This Episode:

Read the Transcript

Listen on iTunes

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My Top 10 eCommerce Mistakes & How To Avoid Them

How To Sell Out Your Collection In Record Time

Creating a new product can be a little bit like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast.

Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store!

The last thing you want when you finally get it into your store is crickets.

By the time your product is finally ready to go you are probably just about over it, with very little left in the tank for talking it up.

However, this is the CRUCIAL time when excitement needs to be created within your customer base. 

You want to encourage them at first to be curious and interested, and then make them WANT it!

So today, we’re going to do a little analysis and unpack a mega-successful launch.

Specifically, let’s look at how my student Colleen from Ride Proud Clothing absolutely NAILED their product launch, achieving more than 200% MORE than her sales target!

Building anticipation to epic proportions so that by the time the products hit the website fans are falling over each other to get what they want.

In fact – Colleen did such an amazing job with this launch, that she’d hit her sales target the day her promotion opened for sale on her website! 

Listen now.

And don’t miss the free ‘Campaign Planning Guide & Template’ download. Link is down below!

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Free 5-Day Ecommerce Business Booster Course

FREE DOWNLOAD – Campaign Planning Guide & Template

Free Rockstar Productpreneur community

Ride Proud Clothing website, Facebook and Instagram

Other Ways To Enjoy This Episode:

Read the Transcript

Listen on iTunes

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How To Write Facebook Ads That’ll Leave Audiences Clamouring For More…

Ever feel like you don’t get enough love from social media?

When you take the time to write ads or posts for Facebook or Instagram, and find the perfect images, that you just KNOW your audience would love!

Sometimes you put your content out there and it feels like you’re getting nothing in return. Barely a measly little Like. Let alone a click or a purchase.

So you wonder – what’s the point? Is it even worth it to create this content for social media?

The answer is – yes it is, and I’ve seen cold hard evidence (website traffic and sales!) to support that.

Don’t fall into this common trap…

I understand. YOUR goal as an eCommerce business or brand owner, is to get people to click from social media over to your website. Preferably to shop.

I get that there’s a strong temptation to use your social media content and paid ads as one big advertisement for your products.

Bottom line is this: What looks like the fastest route to getting a purchase is, in fact, a direct line to losing the attention and interest of the people you want to reach.

You simply won’t get the clicks.

So how else do you do it? 

How do you create compelling content and ads that attract and engage with the right audience?

Listen as I explain how to write Facebook ads and posts that’ll leave your audience clamouring for more… 

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Free 5-Day Ecommerce Business Booster Course

Free ‘Perfect Facebook Ad’ Template

Free Rockstar Productpreneur community

Other Ways To Enjoy This Episode:

Read the Transcript

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How To Grow A Purpose Driven Brand

With Natalia Michael, from No Nasties

How To Grow A Purpose Driven Brand

Increasingly, as consumers, we choose to buy from businesses and brands whose ideals and values align with our own. 

Who Gives A Crap has a clear purpose around improving the environment and protecting our plants. 

Birdsnest champions women of all sizes, shapes and ethnicity, with a message around embracing positive body image attitudes rather than confirming to any one ideal. 

Warby Parker eyewear is committed to donating a pair of glasses to someone in need for every pair purchased. 

Thankyou donates all profits to help end global poverty. 

Not that we all need to have such enormous and lofty goals! 

However, having a purpose that is bigger than just dollars in the bank IS an incredibly effective way to build your brand.

Think about it. By working towards a bigger vision that is designed to have a positive impact on the world in some way, shape, or form – this is such an incredible way to connect and engage with your audience. 

And your audience IS more discerning now. They want to choose where to spend their dollars so that THEY can have a positive impact on the world around them. 

On the podcast this week I interviewed Natalia Michael. She’s the founder of No Nasties Kids and No Nasties Home.

Listen as we discuss her journey to building her purpose-driven brand.

Natalia has grown her business from the dining room table into a brand stocked in retailers nationally and distributed internationally. 

She had an incredibly inspiring story to share, along with many tangible tips that you can implement into your own business.

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Free Quiz: Discover Your #1 eCommerce Sales Killer

No Nasties Kids, No Nasties Home

Free Rockstar Productpreneur community

Other Ways To Enjoy This Episode:

Read the Transcript

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How To Know What To Focus On In Your Business

If there’s one thing I’ve learned over the past few years helping hundreds of eCommerce brands to systemize and automate their sales growth, it’s this…

… The number of Instagram followers you have has nothing to do with it.

The other day, I was speaking with an online store owner, and I asked her what her goal was for the next year.

“Increase sales by 20%” came the response.

So my next question was, “How will you achieve that? What will you do?”

And she answered that she aims to grow her Instagram followers.

I was confused. I was talking to someone who had been in business for a couple of years, but they were making less than $1000 a week…

…And they were worrying about how many followers they have? 

Ultimately, this sort of thing is all too common.

Instead, they continue working on the same kinds of activities as they did last year, but hoping for different results.

Things like: posting on Instagram, participating in ‘Insta loops’, running giveaways, maybe doing some Facebook ads or boosting posts.

And when those activities fail to deliver the desired effects on growth, they then run a discount or sale promotion to bring some dollars in the door.

Sound familiar?

As Einstein said, “The definition of insanity is doing the same thing over and over again, but expecting different results”.

Yet so many of us continue to do the same things in our business and wonder why we’re not getting the results we desire!

Listen as I share 5 ways to figure out WHAT to focus on in YOUR business. 

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Free Quiz: Discover Your #1 eCommerce Sales Killer

Podcast: How to know if your Facebook ads are working

Podcast: How to Systemize to Supercharge your Business

Podcast: How to Develop a Winning Business Mindset

Free Rockstar Productpreneur community

Other Ways To Enjoy This Episode:

Read the Transcript

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From Side Hustle To 7-Figure Empire

With Laura Klein from Snotty Noses

From Side Hustle To 7 Figure Empire

I love to hear other entrepreneurs’ tell their stories about how they started their business, and how they got from there to where they are now. 

This week I’m excited to interview my guest, Laura Klein from Snotty Noses

Laura began her business as a side hustle when her kids were little and she was on maternity leave from her job as a teacher. 

I don’t think Laura could ever have fathomed back then that she would go on to build a multi-7-figure business! 

What began as a direct-selling opportunity, promoting a clever gadget she’d been using herself and recommending to friends, grew into a lucrative international eCommerce brand.

She now manufactures her own line of products as well as retailing other brands, and sells all around the world.

Tune in to listen to Laura’s story – from side hustle to 7-figure empire!

She shares so many nuggets of gold in this episode too. Ideas you can easily apply in your own business, as well as stories and analogies that will inspire you.

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Free 5-Day Ecommerce Business Booster Course

Snotty Noses website, Facebook & Instagram

Free Rockstar Productpreneur community

Other Ways To Enjoy This Episode:

Read the Transcript

Listen on iTunes

Listen on Spotify