• How Our All-Female Team is Bucking the Return to Office Trend—An International Women’s Day Special

    As International Women’s Day 2025 approaches, the theme, ‘Accelerate Action for Gender Equality’, resonates deeply with me. Having spent over a decade working predominantly with female founders, I’ve seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family responsibilities but also an enjoyable life outside of work. […]

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  • How To Boost Ecommerce Sales During The Quietest Month Of The Year

    If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales.    For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening […]

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  • In A Cashflow Crunch? Discounting Is Not The Solution…

    Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid […]

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  • Agency vs Freelance vs DIY (& my $15,000 costly mistake! ?)

    When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing. Now, we all know very well that no courier or postal service will ship our orders out for free. So we’re well trained to expect to […]

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  • How To Choose The Best Email App For Your Ecommerce Store Part 2

    This week we’re sharing Part 2 of my podcast, “How To Choose The Best Email App For Your Ecommerce Store”. In it, I compare two email platforms that a lot of eCommerce businesses are currently choosing between – Flodesk vs Klaviyo. Now, if you’re looking at or already using something different, I’m also going to […]

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  • How To Choose The Best Email App For Your Ecommerce Store Part 1

    Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that’s how you discover new products. Whereas, when it comes to shopping online, typically you have to be actively searching for that thing. eCommerce is unlike […]

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  • Want to Boost Sales Fast? Try These 3 (Almost Free) Strategies!

    To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending on advertising. However, getting traffic to our websites is harder and more expensive in 2025 than even just a year ago.  This […]

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