Where Premium Brands Come To Grow
We’re in the first week of December now. Which means you’ve got roughly 14 days of meaningful marketing time before most of your customers mentally check out for the holidays — and before your shipping cut-off dates make the whole thing a bit irrelevant anyway. Now, I know what you might be feeling right now. […]
Most ecommerce brands that are struggling to grow right now are stuck because they’re making one critical error. They don’t have the right overarching growth strategy in place. And I know what you’re thinking – “But I’m doing marketing! I’m sending emails, posting on social media, running ads, maybe even working on SEO.” Yes. You’re […]
Can we talk about the elephant in the room? You know the one. It’s that nagging feeling every time you open Instagram or check your ads manager. The constant, relentless need to produce fresh creative content – photography, videos, graphics, captions – when none of that is actually your core skill set. You got into […]
I know exactly where you’re at right now. We’re in the thick of Black Friday promos – or as I like to call it, the ‘beautiful chaos’ portion of the retail calendar. Your ads are running, your inbox is overflowing, your inventory is moving, and you’re probably surviving on caffeine and pure adrenaline. I […]
Look, I’m going to be honest with you. I’ve spent something like 25 years helping business owners scale their companies through mastering their marketing. I’ve seen brands go from kitchen table operations to seven-figure powerhouses. I’ve also seen brilliant products and passionate founders crash and burn. And after all that time, I can tell you […]
A few years back, a 13-year-old kid from Oklahoma became the first person to ever beat Tetris. The game launched in 1985. For nearly four decades, reaching the end was considered impossible – a myth. Then Willis Gibson hit level 157, scored 999,999 points, and triggered the “kill screen” where the game simply crashes because […]
If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected… Maybe not disastrously slow, but quieter than you’d like… Meanwhile, […]
If the only time you email your list is when you’re running a sale, what do you think happens? Your customers start waiting for the sales. They see your regular-priced products and think, “Nah, I’ll wait. They’ll have a sale in a couple of weeks.” And then you’re stuck in this cycle where you have […]
If you’re reading this in early November, I have a question for you: how are those ad costs treating you right now? Yeah, I thought so. Look, I’m not going to sugarcoat this—if you’ve been running ads in the last few weeks, you’ve probably noticed your costs have gone absolutely mental. And it’s only going […]
So we’re in early November now, and I have a question for you: how are those ad costs treating you right now? Yeah, I thought so. Look, I’m not going to sugarcoat this – if you’ve been running ads in the last few weeks, you’ve probably noticed your costs have gone absolutely mental. And it’s […]
