• How to not panic when Facebook changes things!

    (& Your Ads Stop Working…)

    How To Not Panic When Facebook Changes (& Your Ads Stop Working)

    As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do. 

    Some brands have had long-standing campaigns that have always converted really well and really profitably, have suddenly tanked. They’re not converting as well as they used to.

    People are noticing and complaining about big drops in Return On Ad Spend (ROAS).

    So what is going on???

    In any year – Q4 can be a bumpy ride if you’re not prepared…

    Q4 is generally the most expensive quarter for ad costs. We’re in the lead up to Black Friday and Christmas, lots more advertisers are on the platform bidding on a finite amount of ad space, so that level of competition will always drive costs up a bit. 

    This year, we don’t just have Black Friday and Christmas enticing businesses to spend money on ads on the platform. There are also major elections happening in the USA and elsewhere around the world. Political parties are spending a TONNE of cash on ads right now. Apparently the Trump campaign is spending a million dollars a day on Facebook ads, and Biden’s campaign is spending many times more than that. So that extra competition for ad space also pushes costs up for the rest of us.

    But there’s a LOT more to it than that…

    Listen as I share the 5 reasons your Facebook Ads aren’t working AND what you can do about it!

    Listen now.

    Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

    Subscribe & Review in iTunes

    Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

    Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

    Links mentioned in this episode:

    Podcast episode – How To Run A Killer Black Friday Promo

    Free Rockstar Productpreneur community

    Other Ways To Enjoy This Episode:

    Read the Transcript

    Listen on iTunes

    Listen on Spotify

    How To Not Panic When Facebook Changes Things (& Your Ads Stop Working!)

    CONTINUE READING

  • How To Build A Premium Brand

    With Kristy Rigby from Babiators Australia

    How To Build A Premium Brand

    Learning how to build a lucrative, profitable business without the need for constant discounting is the holy grail of business I reckon!

    And it’s not something that comes easily or naturally to many.

    I see SO many online stores and brands reaching for discounts and incentives on a constant basis. Because it’s the only way they know how to generate a hit of sales.

    Then when the promotion ends, the sales drop right back down. And that feels scary, like no-one will buy from you without that incentive in place.

    But it doesn’t need to be like that! 

    As Kristy shares, learning exactly who her ideal customers are, what customers value and how to communicate that to them, is absolutely key. 

    Listen as Kristy shares exactly how to build a premium brand, without the need for constant discounting. 

    We also discuss things like:

    • What do you do when things stop working? How do you get past that and keep growing? 
    • Numerous examples of strategies that have worked really well to help Kristy grow her 7-figure business.
    • And much much more…

    I recommend grabbing a pen and notepad for this episode! Kristy shares so many nuggets of gold – I know you will want to take notes 🙂 

    Listen now.

    Don’t miss the 50% off deal on my Black Friday training blueprint…

    Want to learn how to run a successful Black Friday promo? One that’ll build your audience AND generate an absolute truckload of sales in just 4 days?

    Rather than waste time trying to figure this out alone, grab my Record Breaking Black Friday Blueprint training at 50% off!

    Normally $197, you can get your hands on this for just $97! So now’s the perfect time to jump on this deal 🙂

    Get instant access here now.

    (No coupon required.)

    Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

    Subscribe & Review in iTunes

    Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

    Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

    Links mentioned in this episode:

    Get 50% Off my “Record Breaking Black Friday Blueprint” Training Bundle

    Free Rockstar Productpreneur community

    Babiators Australia website, Facebook and Instagram

    Mums Toolbox

    Other Ways To Enjoy This Episode:

    Read the Transcript

    Listen on iTunes

    Listen on Spotify

    How To Build A Premium Brand

    CONTINUE READING

  • How To Plan A Christmas Campaign

    The most magical time of the year has taken over our minds and to-do lists.

    It’s the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns.

    Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in income, if you want to have a successful Christmas sales season it’s essential to plan in advance.

    ESPECIALLY this year – 2020 – where the Covid pandemic has pushed shoppers online instead of in-store. We MUST be proactive and organised in order to enjoy a successful sales season up to Christmas and the end of the year!

    In this episode, I share:

    • Key insights into online shopping behaviour that you should take into consideration for your Christmas and Holiday marketing campaigns, and 
    • My top 10 tips for a successful eCommerce Christmas promotion.

    Listen now to learn exactly how to plan your Christmas campaign.

    Listen now.

    NOTE – you’ll probably want a pen and paper handy to take notes during this episode!

    Don’t miss the 50% off deal on my Black Friday training blueprint…

    Want to learn how to run a successful Black Friday promo? One that’ll build your audience AND generate an absolute truckload of sales in just 4 days?

    Rather than waste time trying to figure this out alone, grab my Record Breaking Black Friday Blueprint training at 50% off!

    Normally $197, you can get your hands on this for just $97! So now’s the perfect time to jump on this deal 🙂

    Get instant access here now.

    (No coupon required.)

    Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

    Subscribe & Review in iTunes

    Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

    Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

    Links mentioned in this episode:

    Podcast Episode – How To Plan A Killer Black Friday Promo

    Get 50% Off my “Record Breaking Black Friday Blueprint” Training Bundle

    Free Rockstar Productpreneur community

    CoSchedule Email Subject Line Tester

    Other Ways To Enjoy This Episode:

    Read the Transcript

    Listen on iTunes

    Listen on Spotify

     

    CONTINUE READING

  • 10 Secrets to a Successful eCommerce Christmas Promotion

    The most magical time of the year has taken over our minds and to-do lists.

    That means it’s time to start planning if you want to run a successful eCommerce Christmas promotion.

    Personally I can’t even start thinking about Christmas shopping until the last birthday of the year is over on November 25th. (I’ll never forget having an exactly 1-month old bub 14 Christmases ago!)

    Many small businesses selling online, including my own clients, are just starting to think about their Black Friday and Christmas promotions.

    10 Tips for a Successful Ecommerce Christmas Promotion

    10 Secrets to a Successful Christmas Promotion

    My #1 tip for success is to keep it simple!

    But if you’re looking for some ideas or guidance on how to make the most of your email marketing to keep those sales rolling in over the next two months, here are my top 10 tips that will help make your Christmas campaign stand out and yield outstanding results!

    Remember, Christmas is the time of year when you can afford more effort than usual… much more, in fact. Through the use of fairytale-like designs, your emails can delivery customers to a wonderland of choice.

    Playing Santa Claus means you get to give your customers that warm and fuzzy holiday feeling by letting them know how very special they are to you.

    It’s also a very NOISY time of year! So to have a successful eCommerce Christmas promotion, it’s important to put together a very targeted, highly desirable campaign that is focused exactly on what your customers want.

    Otherwise you’ll get lost in the festive forest that is our inbox at this time of year….

    #1: Review what you did last year.

    Figure out what worked and what didn’t. How can you learn from and improve on last year’s efforts?

    #2: Research what your competitors are doing.

    As well as other businesses that are selling to the same customers as you are. What are they likely to do this year? What are their strengths and weaknesses? Take advantage of the latter and do better!

    #3: The end of the year is the most lucrative sales period for seasonal purchases.

    Research what your customers are spending their money on this Christmas and the average $ value of those purchases.

    Consider also your customers’ purchase history at this time last year and tailor offers to perfectly suit your ideal customer.

    #4: Proceed with wish lists and abandoned carts.

    It’s no secret that many customers shopping online will leave wish lists unfulfilled and shopping carts abandoned. They’ve demonstrated that they want these products, so now you can target them with related offers.

    #5: Run Advent calendar type campaigns.

    This would have to be THE most lucrative Christmas email campaign strategy I’ve ever used in the past. Not everyone will engage with every new daily offer, but it gives you the chance to mix up your offers to suit different needs, interests and price-points.

    Refer back to point #3 above! Also, this type of campaign is HIGHLY engaging and encourages a lot of interaction with your customers and potential customers, plus has the added benefit of giving you a really good excuse to email daily.

    Here’s some more detailed advice on planning your successful eCommerce Christmas promotion.

    #6: Segment before you send.

    You can send emails more frequently at this time of year, but don’t treat all contacts on your list equally. Send more frequently to the more engaged contacts, once or twice a week perhaps, and less frequently to the less engaged or lapsed customers.

    #7: Focus on your subject line.

    Remember, emails are opened and seen by only a fraction of your recipients. The majority only see your subject line, so making sure it’s extremely clickable gives you the best chances of getting people to open up and read (and then spend!).

    Here’s some more detailed advice on how to succeed with email marketing.

    #8: Create a sense of urgency.

    When you’re selling online, you need to be very clear on when you can ship orders and still make delivery before Christmas.

    Make last call-outs for free express shipping to motivate those last minute orders, and after the shipping cut-off date you can still push gift voucher sales to those of us who are perhaps a bit less organised about our gift shopping than others!

    #9: Make it fun!

    Include videos and other design aspects, like animated gifs, creative email template designs and social media interaction – you can have more fun with a Christmas campaign than you might dare to during the rest of the year!

    #10: Christmas is not all about selling.

    It can also be a great time to think about gathering customer feedback, sending eCards or video greetings, and being generous and giving back.

    Here are some key holiday season dates to keep in mind.

    When planning your successful eCommerce Christmas promotion, craft your offers and schedule your social media posts and emails in advance to take full advantage of each significant date.

    Your holiday campaign calendar

    November 27

    Black Friday

    Black Friday is gaining popularity in Australia. Encourage your shoppers to avoid the crowds and shop online with special promotions and shipping deals.

    November 30

    Cyber Monday

    The final day in the 4 day “Black Friday / Cyber Monday” sale event. Emphasise scarcity to close as many sales as you can!

    December 1

    12 Days of Christmas

    There are 24 days in the traditional Advent Calendar, which is a bit long, so why not go for a “12 Days of Christmas” promo instead. The idea is to reveal a new special offer each day.

     

    December 12

    Stamp & Ship Day

    Remind your customers of the last day to order Christmas gifts with standard shipping and consider offering free shipping – a large % of shoppers would choose your store over another.

     

    December 23

    Gift Card Day

    It’s not too late! Provide an easy way for customers to still delight their loved ones on Christmas.

     

    December 26

    Coupon Code Day

    The holiday shopping season doesn’t have to be over yet. Offer promotions to clear out extra holiday stock and capitalise on customers still in the gift-buying mood.

    Grab my free campaign planning guide!

    When it comes to the ‘follow up and selling’ phase of your competition promotion, you might want a bit more help with how to plan and execute.

    So I invite you to download my free promotional campaign planning guide and template to help you ensure that your next giveaway is a profitable sales success!

    10 Secrets to a Successful Christmas Promotion

    CONTINUE READING

  • How To Run A Killer Black Friday Promo

    Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion in sales just during this 4 day sale event.

    Australia played its part too. Here, Black Friday hasn’t historically been a ‘thing’, but Aussie retailers are catching on fast. Last year, it grew by over 50% and it now represents the start of the busy Christmas sales period.

    Typically, eCommerce sales can increase by over 30% just on Black Friday alone. And with the right strategy, this event can lead into a bumper Christmas promotional period!

    My vote is definitely to run a Black Friday promotion, and use it to kick start your Christmas sales promotions.

    Now, with that said, this year’s Black Friday Cyber Monday (BFCM) promotional event will be unlike any other.

    Fears around COVID-19 and subsequent retail store closures have shifted consumer spending online and away from brick-and-mortar. My opinion is that this new consumer behaviour is pretty well entrenched now, so it’s a shift I believe will continue well into the holiday season and beyond.

    As more shoppers rush online to make their BFCM purchases, inventory and shipping constraints will present challenges for retailers of all sizes, but especially for small business.

    With all this in mind, if you want to make the most of this year’s biggest shopping event, it’s critical that you start planning as early as possible. Despite the different climate we’re now operating in, BFCM is still a tremendous opportunity for your business to end the year strong, whatever that looks like for you.

    With an unsettled economic climate, supply chain shortages, and shifting consumer behaviour, navigating Black Friday Cyber Monday may feel particularly stressful this year.

    Here’s my recommended checklist for generating the best sales results possible for your online store this Black Friday

    Listen now.

    Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

    Subscribe & Review in iTunes

    Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

    Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

    Links mentioned in this episode:

    Take the FREE Website Assessment Quiz – Find Out Your #1 Sales Killer…

    Get 50% Off my “Record Breaking Black Friday Blueprint” Training Bundle

    Free Rockstar Productpreneur community

    Other Ways To Enjoy This Episode:

    Read the Transcript

    Listen on iTunes

    Listen on Spotify

    CONTINUE READING

  • Automate, Systemise & Outsource: Building A Hands-Off Ecommerce Store

    With Chelsea Papadopoulos, Tiptoe & Co

    Automate, Systemise & Outsource: Building A Hands-Off Ecommerce Store

    Over the last couple of weeks I’ve been working with clients on their marketing planning to see out the rest of 2020 and then into 2021. 

    And when it comes to planning, I like to start with a ‘vivid vision’ exercise: What would you like to achieve in your business in 3-5 years time? 

    It’s a useful exercise to repeat every year too. It’s easy to get bogged down into our day-to-day work, trying to get stuff done and tick things off our to-do list. 

    And I guess we always have a vague idea in our mind of where we’re heading, so our head immediately turns to strategy and that never-ending to-do list… 

    But not being super clear on your vision means you could accidentally grow your business into something you don’t really like or want.

    The fact is – not everyone wants global domination or a billion dollar business. 

    Some people would really love to have a profitable, flexible lifestyle business.

    A business that fits in around their family, or that doesn’t lock them into a corporate job they don’t love. 

    Some people want to have a side hustle that generates extra income for the family.

    And others want a business that gives them the location-freedom to travel. 

    If that’s you, then tune in to this episode where I’m joined by my guest Chelsea Papdopoulos from shoe boutique Tiptoe and Co.

    Listen as Chelsea shares her business journey, from start-up to now running her profitable, flexible, lifestyle business.

    Listen now.

    Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

    Subscribe & Review in iTunes

    Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

    Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

    Links mentioned in this episode:

    Take the FREE Website Assessment Quiz – Find Out Your #1 Sales Killer…

    Free Rockstar Productpreneur community

    Tiptoe & Co website, Facebook and Instagram

    Other Ways To Enjoy This Episode:

    Read the Transcript

    Listen on iTunes

    Listen on Spotify

    Automate, Systemise & Outsource: Building A Hands-Off Ecommerce Store

    CONTINUE READING

  • Stop Leaving $$ On The Table – How To Automate Your Ecommerce Biz!

    How To Automate Your Ecommerce Biz

    As this episode airs, we’re getting close to the ‘Business’ end of the year. Quarter 4 is just around the corner, and in terms of eCommerce retail, this is typically THE biggest sales season! 

    Now – 2020 hasn’t exactly been a normal year. It’s challenged all of us in ways we could never have imagined and I reckon many of us probably never thought we could cope with. 

    Yet at the same time, it’s also presented this insane growth opportunity for eCommerce stores. Online retail is absolutely booming, with online sales growing at hyper-speed! 

    Which begs the question – what could 2021 possibly be like? 

    My opinion is that, by and large, consumer behaviour has changed. Consumers are now trained to shop online in volumes they never did before, and I think much of that behaviour will continue.

    That thought is equal parts exciting and scary though, right? 

    I know I’ve seen many online store owners scrambling to keep up right now, so the thought that things will only get busier can make you think ‘ARGH how will I cope? I’m too busy to handle what I’m doing now!’

    And then I see many other online store owners, start-ups and small businesses, not quite experiencing that big influx of sales growth yet…

    So how do you win customers and influence sales – on autopilot?

    Listen as I share the biggest mistakes eCommerce retailers make ALL the time that significantly impact their sales.

    And then, I detail the 3 essential components of a successful eCommerce business AND how you can automate your website traffic and sales!

    Listen now.

    Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

    Subscribe & Review in iTunes

    Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

    Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

    Links mentioned in this episode:

    Register for my FREE Masterclass: “My 6-Figure Ecommerce Sales Formula”

    Free Rockstar Productpreneur community

    Other Ways To Enjoy This Episode:

    Read the Transcript

    Listen on iTunes

    Listen on Spotify

    CONTINUE READING

  • How To Scale A Lucrative Handmade Candle Brand

    With Jodi Swift from Swik Home Body

    How To Scale A Lucrative Handmade Candle Brand

    I admire people who take the plunge to turn their creativity into a business. To back themselves and start making their products for others to buy, not just for themselves. 

    Today on the podcast I’m joined by Jodi, owner of Swik Home Body. 

    Like many of you, her business started as a side hustle. 

    First, she was making candles for herself. And when her family and friends saw them, they loved them and wanted to buy them. 

    So Jodi grabbed that opportunity and ran with it! First starting out at markets, then graduating to pop-up Shops within major shopping centres. 

    Despite the shops being incredibly lucrative, they were HARD WORK! Physically, the time and effort involved in setting up and running these shops began to take their toll, so Jodi wanted to find a way to scale her business up using an eCommerce model. 

    Listen to the podcast as she shares her incredible journey over the past 12 months. 

    She’s grown from a small-time brand into one that is incredibly lucrative, both online and in-store.

    Listen now.

    Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

    Subscribe & Review in iTunes

    Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

    Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

    Links mentioned in this episode:

    FREE 5-Day eCommerce Marketing Planning Challenge

    Swik Home Body website, Facebook and Instagram

    Free Rockstar Productpreneur community

    Other Ways To Enjoy This Episode:

    Read the Transcript

    Listen on iTunes

    Listen on Spotify

    How To Scale A Lucrative Handmade Candle Business

    CONTINUE READING

  • My Top 10 eCommerce Mistakes (& How To Avoid Them)

    My Top 10 eCommerce Mistakes (& How To Avoid Them)

    This year in 2020, we’ve seen incredible growth in eCommerce transactions. Thanks to COVID-19, more and more shoppers have shifted their spending from in-store to online. 

    But, exciting as that is, it doesn’t mean that you can just throw up a website and expect to make a million bucks. 

    Sadly – running an online store requires a bit more than that…

    Getting your online store converting sales and offering your customers a great experience is essential if you want to see sales growth.

    Yet, so often I see online stores making these 10 common eCommerce mistakes. And it’s costing them $$ in lost revenue! 

    Don’t stress – I’ll walk you through each of them step by step, and help you to avoid them. (Or overcome them if you’ve inadvertently made one of them…)

    Listen now.

    Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

    Subscribe & Review in iTunes

    Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

    Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

    Links mentioned in this episode:

    FREE 5-Day eCommerce Marketing Planning Challenge

    Episode 19 – How To Identify Your Most Profitable Customers

    Shopify

    Klaviyo

    Episode 29 – How To Know What To Focus On In Your Business

    Free Rockstar Productpreneur community

    Other Ways To Enjoy This Episode:

    Read the Transcript

    Listen on iTunes

    Listen on Spotify

    My Top 10 eCommerce Mistakes & How To Avoid Them

    CONTINUE READING

  • How To Sell Out Your Collection In Record Time

    Creating a new product can be a little bit like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast.

    Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store!

    The last thing you want when you finally get it into your store is crickets.

    By the time your product is finally ready to go you are probably just about over it, with very little left in the tank for talking it up.

    However, this is the CRUCIAL time when excitement needs to be created within your customer base. 

    You want to encourage them at first to be curious and interested, and then make them WANT it!

    So today, we’re going to do a little analysis and unpack a mega-successful launch.

    Specifically, let’s look at how my student Colleen from Ride Proud Clothing absolutely NAILED their product launch, achieving more than 200% MORE than her sales target!

    Building anticipation to epic proportions so that by the time the products hit the website fans are falling over each other to get what they want.

    In fact – Colleen did such an amazing job with this launch, that she’d hit her sales target the day her promotion opened for sale on her website! 

    Listen now.

    And don’t miss the free ‘Campaign Planning Guide & Template’ download. Link is down below!

    Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

    Subscribe & Review in iTunes

    Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

    Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

    Links mentioned in this episode:

    Free 5-Day Ecommerce Business Booster Course

    FREE DOWNLOAD – Campaign Planning Guide & Template

    Free Rockstar Productpreneur community

    Ride Proud Clothing website, Facebook and Instagram

    Other Ways To Enjoy This Episode:

    Read the Transcript

    Listen on iTunes

    Listen on Spotify

    CONTINUE READING