As we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sales via a trade show or expo. And it’s easy to understand why, exhibiting at a trade show for retailers or at an expo selling directly to customers can […]
If you’ve ever considered creating your own innovative product from scratch then this is the episode for you. Julia Christie from Nail Snail joins us on the Podcast today to share the joys and challenges of product development, from finding out who to work with, to understanding the priorities on what to focus on, to […]
Do you want to wholesale your products – but the thought of cold calling put you in a cold sweat? “Cold calling” is picking up the phone and calling people you don’t know with the view to selling them something. I’m not sure about you, but when I first started my business the thought of […]
How would you feel if I told you it was possible to quadruple your product sales in the next year? Would that excite you? Or would that scare you…? My client Natalia Michael, founder of No Nasties, has done just that, and is on track for continued exponential growth. Here’s what it actually takes to […]
“How to price your products” is a question I get asked all the time, particularly when it comes to wholesale. Actually, I get asked this question in regards to retail a lot too. For those of you productpreneurs who are designing and manufacturing your own product invention, pricing can be a particularly troublesome beast! So […]
As a wholesaler, you make money when your retail stockists buy your products. But, to increase wholesale sales in your business, you can’t sit back and twiddle your thumbs. You need to be proactive. Time and time again, I hear brand owners and distributors complain that they don’t know how to get new wholesale stockists. AND […]
Should you wholesale or retail? What’s the best choice for your brand? I often hear, “I want to retail my products on my own website because the profit margin is higher.” And yes, it’s true that you can charge more when you sell direct to consumers. By comparison, wholesale prices are often half your recommended […]
One of the main things that sets me apart in the sea of business coaches and online marketing consultants is that I’ve operated two different physical product businesses (that generated millions of dollars in sales). You see, there is this BIG LIE floating around that there can be a “one size fits all” solution guaranteed […]
Are you ready to find wholesale stockists for your products? Or a product designer, brand owner or distributor considering taking the plunge into wholesale? I don’t know about you, but when I first got into the business of wholesale, I did question the logic of selling my products at such a reduced price. It does […]
Ever meet another entrepreneur whose business you just fall in love with? Maybe because the business is really successful, or the owner just seems really cool? Antonette Golikidis and her business Little Innoscents was one such business for me. I reckon I met Antonette some time in late 2008 at a baby expo. We’d started […]