Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists? One of the most common questions my clients are asking me is, how to wholesale? How do you actually do it? Sound familiar? Having that duality of selling via eCommerce as well as wholesale […]
Recently, a friend of mine who owns a Shopify retail store was telling me about their experience of being in a group coaching program alongside a number of her suppliers. And the mentor was advising her stockist brands to run big discount promotions direct to their own customers online, literally undercutting their stockists who were […]
As we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sales via a trade show or expo. And it’s easy to understand why, exhibiting at a trade show for retailers or at an expo selling directly to customers can […]
If you’ve ever considered creating your own innovative product from scratch then this is the episode for you. Julia Christie from Nail Snail joins us on the Podcast today to share the joys and challenges of product development, from finding out who to work with, to understanding the priorities on what to focus on, to […]
Do you want to wholesale your products – but the thought of cold calling put you in a cold sweat? “Cold calling” is picking up the phone and calling people you don’t know with the view to selling them something. I’m not sure about you, but when I first started my business the thought of […]
As a wholesaler, you make money when your retail stockists buy your products. But, to increase wholesale sales in your business, you can’t sit back and twiddle your thumbs. You need to be proactive. Time and time again, I hear brand owners and distributors complain that they don’t know how to get new wholesale stockists. AND […]
Should you wholesale or retail? What’s the best choice for your brand? I often hear, “I want to retail my products on my own website because the profit margin is higher.” And yes, it’s true that you can charge more when you sell direct to consumers. By comparison, wholesale prices are often half your recommended […]
Are you ready to find wholesale stockists for your products? Or a product designer, brand owner or distributor considering taking the plunge into wholesale? I don’t know about you, but when I first got into the business of wholesale, I did question the logic of selling my products at such a reduced price. It does […]