Launching a new product is an exciting time for any e-commerce business. And in a global world, your products are most likely made offshore. You’ve put in months of work with your supplier to have your products finally ready for sale and now you just need them delivered from overseas… to your door. Simple right? […]
The last 18 months has been the time for online buying. Customer behaviour has certainly changed during Covid-19 and many new brands have jumped online to capitalise on the exciting opportunity e-commerce offers. Starting online to sell your products direct to your customers certainly sounds appealing. The number one comment I always hear is: “I […]
Have you ever struggled to understand where the money is going in your business? Asked yourself “I’ve made all this money this month but there’s nothing left in my bank account and I still have to pay taxes. Where has all my money gone?”. “Am I actually ever going to be able to pay myself […]
In a sea of competing brands and products, online stores and advertising wherever you go, how can you put your brand out there, to stand apart from the competition? That’s the question today that I’ll be answering “How can I stand out in a competitive market when other stores are selling similar products and brands? […]
If you’ve been listening to my podcast over the last year you will know email marketing is my absolute favourite (and most profitable!) way of reaching out to your customers. If you are a store owner and you’re regularly sending out emails and have a series of automated emails providing valuable information and offers out […]
Today’s interview is with the fabulous Steph Pryor, founder of MontiiCo and Lunch Punch and this is one you are really going to want to sit down and listen to. Steph has created amazing growth in her brands in only 5 years and I know her success is what a lot of our listeners aspire […]
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
Bring your customer into the world of your brand and products by evoking their emotions and imagination. But how do we do create that experience through photography?
Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December. But in 2021 we’re seeing delayed local delivery times, difficulties with stock availability and customers changing their buying […]
When you’re in the start-up phase of your business the last thing on your mind is the thought of selling your business. But for Antonette Golikidis, founder of Little Innoscents, this is exactly what she had in mind when she started her skincare brand over 15 years ago. Here’s how she did just that.