As with most things in life we all have a choice to focus on the negative or the positive in any situation. Yes, we could focus on the negatives of rising inflation and reduced consumer spending right now OR we could focus on the positives of ecommerce growth and take actions to ensure we’re part […]
Have you ever felt a bit overwhelmed by all the things you should be doing in your business but not knowing which things are the most important to get done or unsure if you’re spending time on the right activities that will actually help you grow? Or maybe you’re unsure about what direction to take […]
Let me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you’ve watched your cost per click and conversions go through the roof but despair at the free falling results? And the same with your marketing emails – are they not getting […]
Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Obviously having great content is what makes or breaks your brand’s marketing and advertising. But if you’re anything like me and many of my clients – you’re probably feeling like content creation has become like the beast […]
Remember the days (not that long ago!) when marketing your eCommerce business meant finding out where your audience hung out online and then putting up some Facebook ads to target those very specific audiences? Or being able to follow your customer around the internet and place ads in front of them wherever they go? Kinda […]
Lately we’ve been talking about what brand owners need to be doing now to prepare themselves for the bumper holiday season that is fast approaching. And one of the priorities that I encourage everyone to be focusing on is to make sure their website is fresh and user friendly and really ready for traffic and […]
The last few years have seen some significant changes in how brands operate their business and one change that I personally welcome with open arms is seeing the increase in brands that are driven by a strong purpose. Whether that’s aligning themselves with solving world hunger, fighting against pollution and climate change or improving their […]
The journey of being a business owner AND a mum is a very special and unique experience. Adding the many challenges of being a mother to the constant day to day challenges of owning a business and you’ve got the perfect mix of overwhelm and frustration. And more often than not, it can be a […]
Hands up who of you feel like they’re not progressing when it comes to growing your business or generating sales in your online store? Or maybe this year some of you have seen month-to-month that sales plateau or even go backwards at times? To be honest, that’s very normal – we all have ups and […]
Want to be making the most of holiday season sales this year? Then you need to get started now! This year, in 2022, eCommerce retail sales globally are predicted to hit over $5.5 trillion, with some businesses looking to make up to 75% of their sales in the 4th quarter of the year. It’s also […]