Whether you’re new to eCommerce and needing to set up your first website, or you’ve been running for a while and might be considering making some changes or improvements, it’s worth stopping to think about what difference it potentially makes when it comes to your site design. People ask me all the time, “What is […]
These days, we’re all bombarded by hundreds of emails and thousands of marketing messages a day. So it’s way harder as a business owner to cut through all that noise and really connect with your customers. The thing is, email works really really well if you do it right. Even now, in 2020, email marketing […]
Social change has real business value. Find out how this brand has built a profitable business around her transformative vision.
How product bundles help you to increase your conversion rate and average order value, making more money in the process.
With Felicia Rusher from I Still Call Australia Home eCommerce stores that have a great selection of products and a solid Christmas marketing strategy have always seen a surge in revenue throughout the holidays, and 2020 will be no different. In fact, with customers around the world turning to online shopping right now for all […]
As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do. Here’s what’s going on AND what to do about it!
Find out how to build a premium eCommerce brand profitably and without the need for constant incentives or discounting.
The most magical time of the year has taken over our minds and to-do lists. It’s the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns. Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in […]
Black Friday has become THE biggest promotional event on the eCommerce calendar! If you want to make the most of this year’s biggest shopping event, it’s critical that you start planning as early as possible. Here’s my recommended checklist for generating the best sales results possible for your online store this Black Friday.
Not everyone wants global domination or a billion dollar business. Some people would really love to have a profitable, flexible lifestyle business. Chelsea shares her story…