This year’s Black Friday Cyber Monday promotional event will likely be unlike any other. It’ll be a record one – if you do it right that is! BUT… getting organised early is absolutely key. Here are some statistics from 2022 results to give you some idea of the scope of this event: In 2022, Australian […]
Firstly, let’s call out the elephant in the room here. So far this has been a crazy year for businesses huh?! We’re living through some of the highest levels of inflation since the 80’s right now, and with interest rates only finally stopping their upward spiral, it’s no secret that a lot of families have […]
This year, I’ve observed so many businesses that started during the Covid eCommerce boom time They’re experiencing a decline in sales, or finding that trying to get the same results as they easily got during Covid is now taking them a lot more time, effort and investment. Let’s be honest, the life we all […]
Many of us have a fear of success and failure. Whether that’s conscious or unconscious. I’m sure we’ve all experienced this roller coaster of emotions on our entrepreneurial journey, I know that I certainly have, And I really want to talk about this fear that I think a lot of us have. Here’s what’s on […]
The idea of starting a business after having a baby and going on maternity leave is such a familiar story It’s my own story It’s the experience of so many of you listeners, And it’s also been the experience of today’s guest, Katie Eslick, founder of Little Windmill Clothing Co. What’s a bit different […]
Have you ever had one of those days where you feel like you’re running from one task to the next? Right from the minute you open your eyes in the morning, you’re go go go. Yeah me too. Trying to respond to customer enquiries, create and post stuff to socials, pick and pack orders, figure […]
I remember when I launched my first business, I was absolutely shitting myself! I was almost too scared to tell any of my family and friends I’d started a business, or invite them to look at my website. Why? Because of an almost-overwhelming fear of failure. I had set myself a really big goal, and […]
What would you say is the dirtiest problem in eCommerce? And no, that’s not a trick question! The answer, of course, is waste. The glamorous topic of waste in eCommerce is an important one, as it’s a huge by-product of any eCommerce business or brand manufacturing physical products. From the packaging that products go into […]
Let’s face it, no one’s business is always sunshine and roses. We all go through downs as well as ups along our entrepreneurial journey. And if we know that’s normal and common for all entrepreneurs then the experience feels a lot less isolating! Like so many of us, today’s guest Ann had an a-ha lightbulb […]
Do you want to leverage as many different FREE marketing strategies as you can? Of course you do! If you’ve listened to this show for long enough, or read much of my content, you’ll know I’m a huge advocate for having a marketing system in place that incorporates a few different channels and strategies. Particularly […]