Do you ever feel that you’re marketing out into a big black void? Sending out social media posts and emails but not knowing what to say and certainly not knowing if your customers are even resonating with what you’re saying? Feeling like you really just want to know what your customer ACTUALLY needs and wants? […]
Unless you’ve been hiding under a rock, there’s no secret right now that Australia is heading into a more challenging economic climate than we’ve experienced in some time. And we’re all probably feeling it one way or another, sales don’t seem to be as easy as they were during the ecommerce boom of the past […]
If you’re looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values – then this episode is for you! Today on the podcast I am talking to Gen Furukawa, founder of Prehook, a quiz tool designed specifically for Shopify. With all the changes over the last […]
Today on the show we’re going to try and answer a question we see being asked ALL the time: And that is – should you add Buy Now Pay Later payment options to your online store? Are the high transactional fees worth it? Will adding Afterpay or Buy Now Pay Later options increase my sales? […]
Today on the show we’re going to talk about what’s working right now with Facebook ads – specifically when it comes to advertising your brand or eCommerce store. If there’s one constant we know about advertising our stores, it’s that there is always change. Change to the platforms, changes to the algorithms, changes to how […]
How are you feeling right now? If you’re, like me, a Mum and a business owner, then I have a good idea of how you’re feeling… On top of the last two years of a pandemic, I’m seeing people struggling with business operations such as supply chain issues, fulfillment delays, price increases across the board… […]
Discounts and incentives. Some businesses love them – we all know the brands that seem to be constantly on sale (looking at you ‘closing down’ rug store!). And some businesses hate discounts and will rarely offer them for the fear of training their audience to expect constant sales or lowering the perceived value of their […]
I’m super excited to bring you today’s episode, which is essentially all about what you can be doing in your business right now so that you can not just survive, but thrive, no matter what crazy things are going on in the world right now. Spending money on marketing and investing in growth for your […]
Today on the show, I’m joined by Michelle Smith, founder of Curated with Conscience, which is a beautiful gift hamper business that exists to have a positive impact on the environment and sustainability. Michelle’s business has grown quite rapidly over the last couple of years in particular, and whilst it’s easy to think that more […]
A couple of weeks ago, we shared the first in a two-episode series on SEO – search engine optimisation, and I was joined by Karen who is one of the experts from my team. In that episode, we talked through the initial foundational steps we should be taking when it comes to optimising our websites […]