Where Premium Brands Come To Grow
ChatGPT Just Became a Shop. Is Your Brand Actually in It? Shopify just put your products in front of 880 million ChatGPT users. Here’s why most of them still won’t find you. Three weeks ago, every eligible Shopify store became discoverable inside ChatGPT by default. No app, no setup, no ad budget required. Your products […]
Why Temu’s Growth Is Good News for Premium eCommerce Brands Something interesting happened at the REED Gift Fair in Sydney back in February. An Australian representative of Temu — yes, that Temu — was doing the rounds of exhibitor stalls, pitching premium brand founders on the idea of listing their products on the platform. […]
A premium eCommerce brand. $4,000 a month in Meta ads. Conversion rate: 0.9%. They’d tried everything on the ads side. New creative. New audiences. New campaign structure. A new agency. Then another one. Each change produced modest improvement and fresh disappointment in roughly equal measure. Their Meta Marketing Pro had recommended increasing spend and enabling […]
Here’s a scenario that will either make you nod vigorously or feel slightly called out. Possibly both. Ad results are disappointing. So you change the creative. Still disappointing. Change the audience. Then the offer. Then the campaign structure. At some point someone very confidently tells you the problem is your creative hook, your targeting parameters, […]
There’s a pattern that plays out in premium eCommerce businesses with depressing regularity. A founder runs ads. At $50 a day, the ROAS looks decent. Profitable, even. She scales to $200 a day, confident. By the end of the first week, the cost per acquisition has blown out, the ROAS has tanked, and she’s back […]
You scaled your ad spend. Your ROAS had other plans. There’s a specific kind of dread that sets in when you bump your Meta budget from $80 a day to $300 and watch your ROAS crater in real time. You do what any reasonable person would do. You blame the ads. New creative. New audiences. […]
Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they’re doing with social media. And every year, the herd moves collectively in the same direction… This year? They’re all stampeding toward Instagram and TikTok. Reddit’s had a 63% surge in usage. Everyone’s excited about […]
What 1,500 marketers got wrong about Facebook in 2026 — and the wide-open opportunity they’re leaving behind. Every year, Meltwater surveys over 1,500 marketing professionals worldwide to find out what’s happening in social media. Where budgets are going. Which platforms are getting the love. Which ones are getting ghosted. And every year, the herd moves […]
It’s Christmas week. The orders have shipped – or at least, most of them have. The mad rush is behind you. And hopefully, you’re either on a beach somewhere or at least within striking distance of a cold drink and a good book. So today’s episode is a little different. This isn’t a tactical deep-dive. […]
Look, I’m going to be honest with you. I’ve spent something like 25 years helping business owners scale their companies through mastering their marketing. I’ve seen brands go from kitchen table operations to seven-figure powerhouses. I’ve also seen brilliant products and passionate founders crash and burn. And after all that time, I can tell you […]
