It seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it interest rate rises? Is it inflation? Is it because of end of financial year? Clearly businesses are hurting. The stress and anxiety is almost tangible. And trust me when I tell you, […]
Remember the days (not that long ago!) when marketing your eCommerce business meant finding out where your audience hung out online and then putting up some Facebook ads to target those very specific audiences? Or being able to follow your customer around the internet and place ads in front of them wherever they go? Kinda […]
Ever wondered how to tell if your marketing is actually working? I actually get asked about this on a regular basis. Not knowing what’s working and what’s not in your business is a common problem. So I’d like to let you in on a little secret…. Did you know – there is one thing that […]
Part 2: How understanding your metrics can influence sales online. Usually when a business owner comes to me, they’re feeling stressed and anxious over low, slow (or no) sales growth and they’re completely overwhelmed by all the options available to them and decisions they need to make. Sound familiar? Rings a bell for me too. […]
