Want to see what happens when you stop wasting money on marketing to the wrong customers?
We were burning through our ad budget on Meta, showing skincare ads to everyone and anyone. The problem? We were in one of the most competitive categories online, customers couldn’t try before buying, and we were accidentally running campaigns that repelled our ideal buyers – simply because they were ads we could see working for many other brands.
Sound familiar?
That’s when we worked with Dr Ross Honeywill to apply his NEO framework – a psychology-based approach that targets customer mindset, not demographics.
In this podcast episode, Ross joins me again and, together, we pull back the curtain on exactly what we implemented at Indagare Beauty. No fluff, no theory – just the real strategies, the mistakes we made, and the actual numbers.
This isn’t a polished success story. It’s the messy truth about transforming how you attract customers in a brutal market.
If you’re tired of high acquisition costs and attracting customers who don’t stick around, this episode breaks down what actually works (and how you can do it too!)
Links mentioned in this episode:
If you’d like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy
Dr Ross Honeywill’s book, ‘Being NEO’, and his training slide deck, ‘Meet the NEOs’
Dr Ross Honeywill’s Book: Being NEO: Embrace Your Inner NEO and Change the World
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