Podcast

  • How To Plan A Christmas Campaign

    How To Plan A Christmas Campaign

    The most magical time of the year has taken over our minds and to-do lists. It’s the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns. Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in […]

  • How To Run A Killer Black Friday Promo

    Black Friday has become THE biggest promotional event on the eCommerce calendar! If you want to make the most of this year’s biggest shopping event, it’s critical that you start planning as early as possible. Here’s my recommended checklist for generating the best sales results possible for your online store this Black Friday.

  • Stop Leaving $$ On The Table – How To Automate Your Ecommerce Biz!

    Stop Leaving $$ On The Table - How To Automate Your Ecommerce Biz!

    As this episode airs, we’re getting close to the ‘Business’ end of the year. Quarter 4 is just around the corner, and in terms of eCommerce retail, this is typically THE biggest sales season!  Now – 2020 hasn’t exactly been a normal year. It’s challenged all of us in ways we could never have imagined […]

  • How To Sell Out Your Collection In Record Time

    How To Sell Out Your Collection In Record Time

    So today, we’re going to do a little analysis and unpack a mega-successful launch. Specifically, let’s look at how my student Colleen from Ride Proud Clothing absolutely NAILED their product launch, achieving more than 200% MORE than her sales target!

  • How To Write Facebook Ads That’ll Leave Audiences Clamouring For More…

    How To Write Facebook Ads That’ll Leave Audiences Clamouring For More…

    I get that there’s a strong temptation to use your social media content and paid ads as one big advertisement for your products. Bottom line is this: What looks like the fastest route to getting a purchase is, in fact, a direct line to losing the attention and interest of the people you want to reach.

  • How To Grow A Purpose Driven Brand

    How To Grow A Purpose Driven Brand

    Having a purpose that is bigger than just dollars in the bank IS an incredibly effective way to build your brand. Natalia from No Nasties joins us to share how she grew her brand from the dining room table into a brand stocked in retailers nationally and distributed internationally. 

  • How To Know What To Focus On In Your Business

    How To Know What To Focus On In Your Business

    If there’s one thing I’ve learned over the past few years helping hundreds of eCommerce brands to systemize and automate their sales growth, it’s this… The number of Instagram followers you have has nothing to do with it. Listen as I share 5 ways to figure out WHAT to focus on in YOUR business.