Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
The 5 growth leaks hiding in almost every premium brand Is your brand busier than ever, yet somehow keeping less of what it makes? The RBA has lifted rates for the fourth time this year, and it’s easy to assume shoppers have stopped spending. They haven’t. Retail spending is up on last year, and Australians […]
How to plan Q4 for a premium eCommerce brand (without discounting your profit away) 6 steps to a profitable Q4, and only 1 of them is Black Friday Q4 and the Black Friday promo period is fast approaching, and if you’re a savvy premium brand, your planning is well and truly underway. But if your […]
How To Create Content That Stops The Scroll & Drives Sales For Your Premium Brand Is your brand’s content actually making you money? For most eCommerce founders, the honest answer is no. They’re making plenty of content, or paying someone else to, but almost all of it is used once and gone within a day. […]
How to plan an ecommerce promotional calendar for steady, profitable growth It’s the third week of November, it’s half past nine at night, and you’re still at the laptop with forty rows of campaign build in front of you and a thought you’re not saying out loud: I don’t know if this is going to […]
I bought from a brand I’d wanted for months. I’ll never buy from them again. I finally bought from a brand I’d been following for months, and by the time I’d paid I felt slightly worse about myself than when I started. Which is a strange thing to feel about a mascara. This episode is […]
Your revenue grew. Your profit didn’t. Here’s how to get it back. Cath bought from a makeup brand she’d followed for months. Eleven minutes after paying she had four text messages pushing a discount code, and a week later still had no shipping notice. They spent everything acquiring her and nothing keeping her. She’d just […]
How to Price Your Premium Brand for Profitable Growth Your gross margin looks healthy – and it’s probably lying to you. Most brand owners price off gross margin, the flattering headline percentage. But margin only counts what the product cost to make; it hides everything else that stands between a sale and the money you […]
Why “just sell direct” is bad advice for premium brands (and the best advertising you’re not paying for) Your best advertising isn’t an ad. It’s someone else’s shelf – and “just go direct” probably talked you out of it. Everyone is telling premium brands to go direct: cut out the middleman, keep the full margin. […]
Boring doesn’t stop the scroll: how premium brands get seen when everything sounds the same If your content doesn’t stop the scroll, it’s not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her that packing videos contain nothing […]
The real reason I don’t buy from most brands (& the incredibly simple solution) I’m the customer premium brands are trying hardest to reach. I pay full price, I stay loyal, I tell everyone I love. And I recently realised I’d walked straight past a brand I should have adored – for a whole year […]