To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending on advertising.
However, getting traffic to our websites is harder and more expensive in 2025 than even just a year ago.
This is partly due to technology advances in AI: for example, thanks to generative AI, most Google searches now offer up content within the search results themselves, resulting in far fewer clicks outside of Google.
But getting website traffic at a profitable price is also being impacted by changes such as Meta’s latest announcement where they are removing fact-checking on Facebook and Instagram, amongst other policy changes.
All of which leaves many consumers wondering, what content is real and what is artificially generated? What is legitimate and what is a scam?
It is harder than ever now for all of us to trust content that we see online – especially in ads.
Which can severely impact conversion rates, driving traffic costs up even further.
So today on the show, I’m going to share three practically free strategies that I’m using right now in my businesses, to quickly gain the attention and trust of the right people, that are generating huge spikes in website traffic and sales.
Anyone can use these strategies, whether you’re at an early stage in your business growth trajectory, or you’re already at scale.
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Free 2025 Ecommerce Marketing Playbook: https://www.catherinelangman.com/playbook
Free Strategy Session: http://www.productpreneurmarketing.com/lets-talk
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