There’s an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs.
I love the process of innovation, where you try and create a new solution that doesn’t exist yet. The creative thinking, problem solving, and brainstorming different solutions is super fun.
But it’s a whole next level when it comes to making that thing a commercially viable product that you can profitably launch to market.
Being able to manufacture something at a price point that customers will pay. The logistics of being able to ship your products and fulfil orders. What standards, if any, do you need to test for and comply with.
My guest today is Regan Merka, inventor and founder of Burleigh Wagon, which is honestly one of the coolest products ever. The Burleigh Wagon is a wagon, it’s a stroller, it’s an esky cooler and it’s making family outings better than ever!
Regan joins me on the show to share her journey of innovation and growth, from the seed of an idea to a brand that won a deal on Shark Tank and is now available both here in Australia and in the US! It’s a wild ride – you’re gonna love it.
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
https://burleighwagon.com.au/products/wagon
https://www.instagram.com/burleighwagon/
https://www.facebook.com/BurleighWagon/
https://www.tiktok.com/@burleighwagon
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