Firstly, let’s call out the elephant in the room here. 

So far this has been a crazy year for businesses huh?!

We’re living through some of the highest levels of inflation since the 80’s right now, and with interest rates only finally stopping their upward spiral, it’s no secret that a lot of families have been tightening their spending habits this year. 

And I can sense that there’s a number of you who are just a teensy bit nervous that maybe customers won’t come out to spend much over the next few months.

Maybe Black Friday promos, Christmas promos, and the peak sales season that usually happens in the 4th quarter of the year might not happen in the same way.

So this coming holiday season, Does the economy  look different? Yes. 

Does this mean people have all completely stopped spending? No. 

I’m seeing a lot of you are holding back on trying things or implementing new marketing or investing in any advertising for fear that it won’t work. 

Looking for some kind of confirmation or guarantee in advance that whatever you do will work.

And I get that, I totally understand the fears and anxieties around these things. 

Thankfully we have a lot of data that’s telling us how and where and when customers are buying, what’s motivating them to buy, and all that good stuff.

Ultimately, you do need to commit first though. Confidence follows commitment and action, it doesn’t come before it. 

So I want you to use the information you hear in this episode and then commit to taking action.

So today on the show, I’m going to share some of that data, share details around consumer spending habits right now, and share some of the psychology of how different consumers buy.