Marketing through storytelling

  • Are You Boring Your Customers?

    Customers Don't Buy Widgets So Don't Bore Them With Product Details

    A few weeks before Christmas, I went to my husband’s work Christmas party. I was sick as a dog at the time, but I put on my big girl panties (along with a tonne of under-eye concealer and my biggest smile!) and went along like the good wifey I (sometimes) am. And I got stuck […]