Lifecycle marketing

  • The Secret Sauce for a Profitable eCommerce Business

    How To Increase Repeat Purchases From Existing Customers Every single business owner I talk to – clients, students and others alike – wants a profitable business. (Actually scratch that – I do have one client who told me I’ve made her so busy she can’t focus on growth right now, she’s too busy ramping up […]

  • How to Grow Your eCommerce Sales on Autopilot

    So you want to grow ecommerce sales on autopilot? And do you want to do that without having to work a million more hours a week than you already are? I don’t know about you, but I gave up “working for da man” so I could STOP trading dollars for hours! Sure you need to […]

  • 5 Rookie Marketing Automation Mistakes & How To Avoid Them

    After 5+ years of using marketing automation to sell my products online, you can bet that I’ve made every mistake in the book! Have you been there? Talk about frustration-central! I want to share some of those rookie mistakes with you here, along with specific tactics to help you seamlessly bypass any unnecessary challenges that […]

  • 3 steps to Lifecycle Marketing Success

    Lifecycle Marketing relates to marketing campaigns that are tied to your customer’s needs and how they use your products. As we discussed in last week’s blog post, Lifecycle Marketing refers to marketing and sales campaigns that address your customer’s needs and requirements as they evolve over time. So, a brand new customer will have very […]