• Why Influencer Campaigns Don’t Work (And What to Do Instead)

    Do you think you’ll sell out after a Kardashian endorsement? I recently worked with a brand who seemed to have achieved exactly what others were striving for: Laura from A Little Pocket designs and manufactures amazing kids’ clothing that was being snapped up by the likes of Kourtney Kardashian, Gwen Stefani and Beyonce. There were […]

  • How to Increase Sales by 30% with Influencer Marketing

    Influencer marketing isn’t really new, but it’s an increasingly popular way for brands to market their wares. Basically, the term means, people of ‘influence’ sharing content about your brand or products with their audience. And the reasons to use influencer marketing are pretty convincing: Increased website traffic, Gain access to highly targeted and engaged audiences, […]