Email marketing

  • 5 Ways to Make More Money from Email Marketing

    5 Ways to Make More Money from Email Marketing

    Recently, given the way paid traffic works has changed so much, not to mention become much more expensive – one important lesson has been made abundantly clear: We must never rely entirely on always having access to audiences on platforms we don’t own (even if they are fans or followers of OUR social media pages […]

  • How To Write Marketing Emails That Persuade, Promote & Profit

    Email writing tips to persuade, promote and profit

    Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2020, the most successful online stores send email newsletters out […]

  • How To Use Storytelling In Marketing To Sell More Online

    The last time I went to my husband’s work Christmas party. I was sick as a dog at the time, but I put on my big girl panties (along with a tonne of under-eye concealer and my biggest smile!) and went along like the good wifey I (sometimes) am. And I got stuck at the […]

  • Want To Know How I Got An Extra $83K In eCommerce Sales?

    3 Email Marketing Tweaks That

    3 Email Marketing Tweaks That Made an $83K Difference In This Online Store Have you ever experienced a spike in online sales after sending out an email to your list? Email marketing is still one of the most powerful marketing tools you can use in your business. Done right, it can account for over 20-30% […]

  • How to market your eCommerce store in an hour a day

    How to market your ecommerce store in an hour a day

    How would you describe ‘success’ in your business? Is it a profitable lifestyle business? An empire? Or perhaps a fully automated passive income stream? That’s the dream, right? To be able to sit back and relax and watch the orders flow in. Ka-ching! Believe it or not, this IS actually possible WITHOUT working yourself to […]

  • How To Profit From a Small Email List

    How to profit from a small email list

    Did you know: on average, email marketing accounts for 25% of eCommerce sales! And done right – it can be up to 30-35%, with a good proportion of that revenue generated on autopilot! But… it is a universal truth that you will find either frustrating or comforting: everyone begins at the start line. Even if you […]

  • How To Get Repeat Purchases From Your Ecommerce Customers

    How to increase repeat purchase

    It’s hard enough getting a customer to buy from you for the first time… So how do you get repeat purchases from your eCommerce customers? If you increase repeat purchase rate by 5%, you can potentially increase your profitability by up to 95%! Most eCommerce stores spend the majority of their marketing dollars on driving […]

  • How To Automate Your New And Repeat Sales In 3 Easy Steps

    & Generate Over 1300% More Revenue Per Email Subscriber On average, as an eCommerce store, around 20% of your total revenue is generated by email marketing. Does that sound high to you? Or are you doing even better than that? Where does email automation fit into this? For most online stores, only about 2-8% is […]

  • How to navigate the Shopify Mailchimp breakup

    Shopify and Mailchimp have just announced that the two platforms will cease to integrate from 12th May 2019. As an eCommerce and email marketing expert, I wanted to share my insights and advice with you to help you to navigate your pathway forwards. Especially given so many of you use both these platforms! Here are […]

  • Increase Customer Loyalty: The Secret Sauce for a Profitable eCommerce Business

    Every single business owner I talk to – clients, students and others alike – wants a profitable business. But many don’t realise that the secret sauce is to increase customer loyalty. This article discusses an oft-missed step in growing a profitable eCommerce business – increase customer loyalty. This step can be the single most important […]