The holiday season is peak sales time for most eCommerce retailers. Have you started thinking about how your Facebook and Instagram advertising plan is going to lead you through this peak season? If not…now’s definitely the time to start! Here’s my advice when it comes to maximising eCommerce sales results from your Meta ads this […]
Right now, many brands are struggling to get decent results from advertising on social media and I’m seeing many give it up as an expensive lost cause. In some cases, that’s the right move. But for most of us, stopping altogether is a disaster! Because, without TRAFFIC to our online store? Nothing else matters. And […]
For many online stores, the lead up to Christmas is your biggest sales season of the year. It is one time of year when you can pretty much guarantee that shoppers will be out in force, spending money like it grows on trees! It can be tempting to sit back and rely on gift-buying Christmas […]
It’s hard enough getting a customer to buy from you for the first time… So how do you get repeat purchases from your eCommerce customers? If you increase repeat purchase rate by 5%, you can potentially increase your profitability by up to 95%! Most eCommerce stores spend the majority of their marketing dollars on driving […]
Wondering how you can sell more products on your online store using Facebook ads? Or looking for tips to target your customers through their buyer journey? In this article, you’ll discover the exact steps my client Diana from Milkbar Breastpumps took to build an effective, profitable eCommerce Facebook ad funnel. How we generated a profitable […]
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
Paid advertising can be absolute gold for driving traffic and sales in your online store. Once you nail the Facebook Ad Campaign that works for your target customer, you almost have traffic and sales on tap! You can convert new and repeat customers and transform them into raving fans that spread the good word about your […]
Find out the 2 step formula for building a 6 figure eCommerce business Just this week, I’ve had several conversations with ambitious (but struggling) business owners. Some were start-ups, some who’ve been around for a while. All of them have dreams of running 6 figure plus online stores, like my clients Kristy and Laura. But […]
Do you know how to figure out who are your most profitable customers? In business, we shouldn’t treat our customers like parents treat their children. We absolutely SHOULD love some customers more than others! Let me explain. And in the process, I’ll give you some insight into your customers, and explain how to build your business […]
When you started your business, did you secretly think that running an eCommerce store would be easy? I’m sure I did. Its many years ago now, but I know I was naïve to the ways of business. I thought I could throw up a website, and people would flock over and buy my products like […]