The last time I went to my husband’s work Christmas party. I was sick as a dog at the time, but I put on my big girl panties (along with a tonne of under-eye concealer and my biggest smile!) and went along like the good wifey I (sometimes) am. And I got stuck at the […]
Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […]
Have you ever had that feeling of trying so incredibly hard to please everyone All. The. Time? Last week I asked the question, ‘Do your customers love you?’, and some of you may have been thinking, ‘Well I damn well hope so given how hard I try to please them all the time!’ But it doesn’t always […]
Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […]
Today I want to show you how to make your brand the chip to your customers’ seagulls. Sitting by the river on a glorious warm and sunny autumn afternoon, licking my greasy, salty fingers after a scrumptious fish and chip dinner with my kids. (I love to cook, so this was a rarity!) In between […]