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  • How to not panic when Facebook changes things!
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  • How To Plan A Christmas Campaign
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  • How To Run A Killer Black Friday Promo

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As I record this episode in mid October 2020, a lo As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do. ⁠ ⁠ Some brands have had long-standing campaigns that have always converted really well and really profitably, have suddenly tanked. They’re not converting as well as they used to.⁠ ⁠ People are noticing and complaining about big drops in Return On Ad Spend (ROAS).⁠ ⁠ So what is going on??? ⁠ ⁠ In any year - Q4 can be a bumpy ride if you’re not prepared…⁠ ⁠ Q4 is generally the most expensive quarter for ad costs. We’re in the lead up to Black Friday and Christmas, lots more advertisers are on the platform bidding on a finite amount of ad space, so that level of competition will always drive costs up a bit. ⁠ ⁠ This year, we don’t just have Black Friday and Christmas enticing businesses to spend money on ads on the platform. There are also major elections happening in the USA and elsewhere around the world. Political parties are spending a TONNE of cash on ads right now. Apparently the Trump campaign is spending a million dollars a day on Facebook ads, and Biden’s campaign is spending many times more than that. So that extra competition for ad space also pushes costs up for the rest of us.⁠ ⁠ But there’s a LOT more to it than that…⁠ ⁠ 🎙 Listen as I share the 5 reasons your Facebook Ads aren’t working AND what you can do about it! You can listen right now on iTunes and Spotify in the link in my profile 👆⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #ecommerce #smallbusinessau #smallbusinessmarketing #marketingtips ⁠ #ecommercetips #ecommercecoach #ecommerceagency #ecommercebusiness #ecommercewebsite #ecommercetraining #facebookadvertising #australianbusiness #digitalstrategy #lmbdw #businesschicks #ladystartup #ausmumpreneur #conversionrate #shopify #shopifystore #shopifyseller ⁠ #emailmarketing #contentmarketing #socialmediamarketing #digitalmarketingtips #smallbusinesslove #growyourbusiness #businessgrowth⁠
I am so grateful that there are so many innovative I am so grateful that there are so many innovative mums out there! Take for example the amazing @kiddiesfoodkutter, who created safety knives and food peelers for kids helping them build confidence in themselves - safely!⁠ ⁠ #brandswelove ⁠ ⁠ ⁠ #ladystartup #womensupportingwomen #shoplocal #womeninbusiness #australianbusinesswomen #smallbusiness #startup #entrepreneur #buildingyourempire #womenwhohustle #australiandesigners #ausmumpreneur #workfromhome #workingmum
A question I get asked frequently 'How do I know i A question I get asked frequently 'How do I know if my website is ready for FB ads?' is one I am always glad clients ask. Because if your website is NOT set up, ready to receive that paid traffic, you’re likely to find your ad results are expensive, or worse, just don’t work.⁠ ⁠ So here is a quick checklist for people to find out if their website is FB ad ready:⁠ 1. You have installed your Facebook pixel (vital!)⁠ 2. Your website works on mobile - make sure you check every page. Check that people can press Add to Cart and can navigate around. ⁠ 3. Check that your website bounce rate is at least 40% or below. If people are bouncing straight off your site it could mean there are issues with your messaging, your website or both! You'll find your bounce rate in Google Analytics.⁠ 4. Check your cart abandonment rate. A normal abandonment rate is actually quite high, but if your over 70% there could be an issue with your check out, the process is too complicated or there are unexpected shipping costs. Go over your checkout and shipping information details with a fine tooth comb to make sure people can check out easily.⁠ 5. Your website (desktop AND mobile) provides a good user experience. This is where a website audit is a good idea - you want to make sure that the overall shopping experience flows nicely, is on brand with your messaging and is not complicated to buy!⁠ ⁠ It's so important that you look at these 5 check points BEFORE you hand any hard earned cash over to Facebook. And when you do you'll be miles ahead and ready for shoppers to be heading to your store ready to purchase!⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #ecommerce #smallbusinessau #smallbusinessmarketing #marketingtips ⁠ #ecommercetips #ecommercecoach #ecommerceagency #ecommercebusiness #ecommercewebsite #klaviyo #ecommercetraining #facebookadvertising #australianbusiness #digitalstrategy #lmbdw #businesschicks #theleaguewomen #ausmumpreneur#conversionrate #shopify #shopifystore #shopifyseller ⁠ #emailmarketing #contentmarketing #socialmediamarketing #digitalmarketingtips
Does the sound of the upcoming Black Friday sales Does the sound of the upcoming Black Friday sales feel a little bit overwhelming? You're certainly not alone, especially with how intense the ecommerce world is right now.⁠ ⁠ That's why I've put together my Black Friday Blueprint, to help you get out of the overwhelm and to put an action plan in place so you can get a campaign up and running without all the overthinking!⁠ ⁠ Here's what you get:⁠ 💥 14 training videos teaching you step by step how to plan and execute a highly successful Black Friday sale event,⁠ 💥 How to quickly attract a highly engaged audience who fall in love with your stuff and are ready to buy,⁠ 💥 How to write a ‘Four Day Fast Cash’ email sequence that converts sales like crazy! (Note – this strategy can be used and reused anytime you need to generate sales FAST!)⁠ 💥 How to set up a high converting ad campaign to promote your Black Friday sale event.⁠ ⁠ And the best bit? It's 50% off right now! Normally $197 you can get it right now for only $97 via the link in my profile.⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #ecommerce #smallbusinessau #smallbusinessmarketing #marketingtips ⁠ #ecommercetips #ecommercecoach #ecommerceagency #ecommercebusiness #ecommercewebsite #klaviyo #ecommercetraining #facebookadvertising #australianbusiness #digitalstrategy #lmbdw #businesschicks #theleaguewomen #ausmumpreneur #conversionrate #shopify #shopifystore #shopifyseller ⁠ #emailmarketing #contentmarketing #socialmediamarketing #digitalmarketingtips
Aka - it's never going to happen.⁠ ⁠ What step Aka - it's never going to happen.⁠ ⁠ What step can you take today to inch just a little closer to that amazing thing you want to do? ⁠ ⁠ All the success in the world relies on today vs tomorrow ✨⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #ecommerce ⁠ #motivatedwomen #lovemybusiness #designalifeyoulove #creativepreneur #smallbusinessaustralia #australianbusiness #ladystartup #businessmum #mumpreneurs #supportingsmallbusiness #empowerher #marketingadvice #smallbusinesstips #savvybusinessowners #goalgetters #lmbdw #buildyourbrand #findyourpurpose #inspiringwomen #mumsinbusiness #goaldiggers #buildinganempire #smallbusinessowners#smallbusinesslove #growyourbusiness #businessgrowth #womenempoweringwomen #womensupportingwomen
Learning how to build a lucrative, profitable busi Learning how to build a lucrative, profitable business without the need for constant discounting is the holy grail of business I reckon!⁠ ⁠ And it’s not something that comes easily or naturally to many.⁠ ⁠ I see SO many online stores and brands reaching for discounts and incentives on a constant basis. Because it’s the only way they know how to generate a hit of sales.⁠ ⁠ Then when the promotion ends, the sales drop right back down. And that feels scary, like no-one will buy from you without that incentive in place.⁠ ⁠ But it doesn’t need to be like that! ⁠ ⁠ As Kristy shares, learning exactly who her ideal customers are, what customers value and how to communicate that to them, is absolutely key. ⁠ ⁠ Listen as Kristy shares exactly how to build a premium brand, without the need for constant discounting. ⁠ ⁠ We also discuss things like:⁠ 😎 What do you do when things stop working? How do you get past that and keep growing? ⁠ 😎 Numerous examples of strategies that have worked really well to help Kristy grow her 7-figure business.⁠ 😎 And much much more...⁠ ⁠ I recommend grabbing a pen and notepad for this episode! Kristy shares so many nuggets of gold - I know you will want to take notes :-) ⁠ ⁠ Listen right now over at iTunes or Spotify via the link in profile 👆 and then come back and let me know what you most take away from today's episode!⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #ecommerce ⁠ #motivatedwomen #lovemybusiness #designalifeyoulove #creativepreneur #smallbusinessaustralia #australianbusiness #ladystartup #businessmum #mumpreneurs #supportingsmallbusiness #empowerher #marketingadvice #smallbusinesstips #savvybusinessowners #goalgetters #lmbdw #buildyourbrand #findyourpurpose #inspiringwomen #mumsinbusiness #goaldiggers #buildinganempire #smallbusinessowners#smallbusinesslove #growyourbusiness #businessgrowth #womenempoweringwomen #womensupportingwomen
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