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  • 5 Steps to Create Your Marketing Plan for 2021
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  • What’s Your Theme For 2021? How To Choose Your “Word Of The Year!”
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Before you can look forward you have to look back! Before you can look forward you have to look back! 👀⁠ ⁠ Now normally I wouldn’t ask anyone to delve too deeply into the storm that was 2020 but I AM going to ask you to go back and look at your numbers. ⁠ ⁠ In our Productpreneur Success Planner we ask you to do a review of the previous year so you can see where you are right now. And then once you have those numbers you can then start to get REALLY excited about which numbers you want to increase. ⁠ ⁠ So what to look at? Well, we need you to dig into EVERYTHING! Get your Paypal account, your bank accounts, your Shopify or Wordpress or other ecommerce platform analytics and open up your Google Analytics account.⁠ ⁠ And this is what I want you write down:⁠ ⭐️ How much revenue did you make in 2020? If you had a budget in place make sure you compare budget/goal vs actual.⁠ ⭐️ How much did you grow from the previous year, ie 2019?⁠ ⭐️ How profitable were you? Yep scary - take your gross sales and deduct all your expenses. ⁠ ⭐️ What is your current average order value? ⁠ ⭐️ How much did each product bring in sales?⁠ ⭐️ How many website visitors do you get each month?⁠ ⭐️ What is your current website conversion rate?⁠ ⭐️ What is your repeat customer rate?⁠ ⭐️ Do you wholesale? Write down how many stockists you have.⁠ ⭐️ How many email subscribers do you have right now?⁠ ⁠ Ok, so that was probably a big job! Take a deep breath and enjoy the moment of knowing exactly how your business performed last year. ⁠ ⁠ But now what? 👇 Continue in comments...⁠ ⁠ ⁠
Oh I know SO many Productpreneurs who are the kid Oh I know SO many Productpreneurs who are the kid at the top of the chute! Actually - I think that's all of us isn't it?⁠ ⁠ Who's ready to go down the chute instead? Sounds much more fun right!⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #shopsmallau #growyourbiz #smallbusinessau #australiansmallbusiness #womenwithvision #motivatedwomen #lifeonyourterms #dreamersanddoers #lovemybusiness #ceomindset #designalifeyoulove #theimperfectboss #empowerher ⁠ #createyourhappy #hersuccess #workforyourself #boldbraveyou #goalgetters #alifeofintention #livemoremagic #dreambigorgohome #buildyourbrand #takeachance #findyourpurpose #inspiringwomen #goaldiggers #buildinganempire #smallbusinessowners
As you would know, if you've been listening to the As you would know, if you've been listening to the last couple of episodes, I've dedicated this month to all things planning.⁠ ⁠ Now is the time of the year where you want to be putting in a system that will step you through not only WHAT you want to achieve in 2021 but also HOW you’re going to achieve it.⁠ ⁠ But so many people get excited at the start of the year and plan up big things without figuring out how they’re going to achieve it, or even worse, they put it on the shelf to gather dust and they never look at it again! They end up getting to the end of the year thinking, "Oh, what was I supposed to do this year?" and finding that it's completely different to what actually happened. We don't want to set ourselves up for failure in that way.⁠ ⁠ There has to be a better way!⁠ ⁠ The answer is about REALLY figuring out the kind of business that you want to be growing and being very intentional about it. ⁠ ⁠ And it’s so much more than just setting a revenue goal.⁠ ⁠ So if you've ever felt a little bit like you're flying by the seat of your pants, like just about everyone, head straight over to listen to today's podcast so you can create the vision and plan for your successful business in 2021.⁠ ⁠ Listen as I share my 5 steps to creating your Marketing Plan for 2021!⁠ ⁠ Links for iTunes and Spotify in my profile link 👆⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #shopsmallau #growyourbiz #smallbusinessau #australiansmallbusiness #womenwithvision #motivatedwomen #lifeonyourterms #dreamersanddoers #lovemybusiness #ceomindset #designalifeyoulove #theimperfectboss #empowerher ⁠ #createyourhappy #hersuccess #workforyourself #boldbraveyou #goalgetters #alifeofintention #livemoremagic #dreambigorgohome #buildyourbrand #dontquityourdaydream #takeachance #findyourpurpose #inspiringwomen #goaldiggers #buildinganempire #smallbusinessowners⁠ ⁠
#brandswelove Tuesday ✨⁠ ⁠ You'll love today #brandswelove Tuesday ✨⁠ ⁠ You'll love today's brand focus on Ecotribe which showcases just how innovative and creative Productpreneurs are! ⁠ ⁠ Check out Ecotribe's kids desk which is so much more than just a desk. It's a clever kids chalkboard, desk and chair set, The "Grow-With-Me" Creativity Desk easily converts from blackboard to an adjustable position desk and chair.⁠ ⁠ I reckon we all know a clever kid that would just adore everything about this. It actually would WANT them to get work done, boom!⁠ ⁠ https://www.eco-tribe.com/collections/ecotribe-home/products/kids-desk-and-chair-set⁠ ⁠ What amazing products have you come across recently that made you thing "I wish I had come up with that!"?⁠ ⁠ ⁠ ⁠ #productpreneur #growyourbiz #smallbusinessau #australiansmallbusiness #womenwithvision #motivatedwomen #lifeonyourterms #dreamersanddoers #lovemybusiness #ceomindset #designalifeyoulove #theimperfectboss #empowerher ⁠ #createyourhappy #hersuccess #workforyourself #boldbraveyou #goalgetters #alifeofintention #livemoremagic #dreambigorgohome #buildyourbrand #dontquityourdaydream #takeachance #findyourpurpose #inspiringwomen #goaldiggers #buildinganempire #smallbusinessowners
We are so proud of our Productpreneur Website Form We are so proud of our Productpreneur Website Formula students as they near the end of our 3 month course 🙌⁠ ⁠ They have been kicking some serious goals and making big plans for their businesses.⁠ ⁠ But the best bit?⁠ ⁠ It's been watching the confidence of our business owners soar 💥⁠ ⁠ Because that's the biggest battle isn't it?⁠ ⁠ We all have access to the same information but it's often lack of confidence and overwhelm that keeps us stuck. ⁠ ⁠ So to see our students grow in confidence and kick that overwhelm to the curb has been the greatest achievement of all!⁠ ⁠ So watch this space folks - there's going to be some amazing brands stepping out and making a real difference! ⁠ ⁠ We can't wait!⁠ ⁠ And if you're looking for THE course to help with your confidence and to build the foundations of a super successful online product business - we'll be only running two intakes of Productpreneur Website Formula in 2021 with the next start date coming up in March. Sign up to the waitlist via the link in my profile 👆⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #shopsmallau #growyourbiz #smallbusinessau #australiansmallbusiness #womenwithvision #motivatedwomen #lifeonyourterms #dreamersanddoers #lovemybusiness #ceomindset #designalifeyoulove #theimperfectboss #empowerher ⁠ #createyourhappy #hersuccess #workforyourself #boldbraveyou #goalgetters #alifeofintention #livemoremagic #dreambigorgohome #buildyourbrand #dontquityourdaydream #takeachance #findyourpurpose #inspiringwomen #goaldiggers #buildinganempire #smallbusinessowners⁠ ⁠
Tell me your questions!⁠ ⁠ As you're planning Tell me your questions!⁠ ⁠ As you're planning out your year for 2021, thinking about what you want to achieve and how you're going to do it - what questions are popping up for you?⁠ ⁠ Are they around getting more traffic? More ideal customers? How to create new products? ⁠ ⁠ Are you wondering about how to scale? The logistics? How to adapt to a fast-paced eCommerce world through Covid-19?⁠ ⁠ Is it about finding the balance? Having more time? More ease in your business?⁠ ⁠ On The Productpreneur Success Podcast we'll be talking each and every week about how to make your business more successful - but I'd love to hear from you to find out what questions I can really drill down on for YOU. ⁠ ⁠ So let me know below or send me a DM - what would you like to learn in 2021?⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #growyourbiz #smallbusinessau #australiansmallbusiness #womenwithvision #motivatedwomen #ecommercebiz #lmbdw #dreamersanddoers #lovemybusiness #ceomindset #designalifeyoulove #theimperfectboss #empowerher ⁠ #createyourhappy #hersuccess #workforyourself #boldbraveyou #goalgetters #alifeofintention #livemoremagic #dreambigorgohome #buildyourbrand #dontquityourdaydream #takeachance #findyourpurpose #inspiringwomen #goaldiggers #buildinganempire #smallbusinessowners
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