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When was the last time you updated your product de When was the last time you updated your product descriptions? ⁠ ⁠ And who are you writing your product descriptions for? Are you just listing the benefits of the product and your business? Or are you helping your customers imagine the product in their life and how better their life just got because they have your product!?⁠ ⁠ Let's have a look at a big brand that puts serious effort into their product descriptions... Peter's of Kensington.⁠ ⁠ Just an ordinary umbrella right? ⁠ ⁠ Not according to Peters of Kensington:⁠ ⁠ "There are two types of umbrellas, right? The ones that look good, with classy rustic design, sleek fabric and elegant colours. And then there are functional umbrellas; the ones that stay intact in the howling wind and don’t leave you with wet hair, face, arms, legs and handbag. ⁠ ⁠ Here’s a little secret for you. It's actually possible to have the best of both worlds: with Clifton! ⁠ ⁠ This Australian designed Ladies Umbrella looks charming, with a bright wooden handle and sleek slim-line polyester fabric. There is a button on the velcro strap to give your umbrella a unique, charismatic appeal - so lady-like!⁠ ⁠ But most importantly, this is an umbrella that won’t let you down. The wood is lightweight, making it easy to carry around with you. And the huge diameter keeps you protected against the cruellest of downpours – sideways rain! ⁠ ⁠ If you’re looking for the umbrella that does it all…you’ve got the secret! ⁠"⁠ ⁠ 😮Good right!? Did you just picture yourself outside in a storm bracing against the elements wishing you had this umbrella? And want to put it in your shopping cart immediately? Yep, me too.⁠ ⁠ See how it's ALL about the customer? How can you incorporate this into your product descriptions?⁠ ⁠ *TIP* And even better - Peter's of Kensignton actually go in and update their product descriptions on a regular basis! Hence creating new content and refreshing the opportunities for a new audience and improving SEO.⁠
What to do if someone leaves a negative comment on What to do if someone leaves a negative comment on your social media page. What do you do when someone posts a negative comment, points out a perceived flaw or asks a tricky question on social media? You may be inclined to hide those comments, but there’s a better, more productive way to deal with it… For more inspiration around building a highly engaged - in a positive way - community on social media, listen to my podcast interview with Amy McGlade from The Breastmilk Queen. Her passion and enthusiasm is so infectious you won’t be able to help it but fall in love with her! Link in profile www.catherinelangman.com/episode-79
What seed can you plant today (ie what small actio What seed can you plant today (ie what small action can you take today) to grow something really significant in the future?
I’m so excited to share today’s episode with y I’m so excited to share today’s episode with you! ⁠ This week I sat down with Amy McGlade from @thebreastmilkqueen to talk about her journey from working as a midwife to building a successful business that empowers breastfeeding mums. ⁠ ⁠ Amy has a massive goal and it’s driven 100% by the impact she wants to make in the world - and that’s to reach over a million breastfeeding mums and to give them the tools and resources to reach their own breastfeeding goals. And she’s well on the way to do that!⁠ ⁠ But what I love about this episode is how Amy talks about how the impact goal came first, and only after knowing her community so intimately, knickers and all, that ultimately led to the development of her products. Which of course, because they were customer driven, they were instantly a success on her online store!⁠ ⁠ “I realised, only a couple years ago, that I could really make an impact. And I could reach large numbers of women. I really could. I could be inside their homes. Social media has been pivotal my business. I learned a really long time ago that I didn't need to be perfect...” - Amy McGlade⁠ ⁠ In today’s episode Amy shares with us:⁠ ⁠ ⭐️ What inspired Amy to go from midwifery to starting her own breastmilk jewellery business⁠ ⭐️ The impact that Amy wants to make in the world and how it drives everything she does⁠ ⭐️ Amy’s entrepreneurial drive that saw her go from a breastmilk jewellery business to teaching and course making to empowering breastfeeding mums to creating super foods⁠ ⭐️ Why knowing your customer is absolutely key in knowing how you can serve them, even down to their knickers!⁠ ⭐️ The process of developing new food products for The Breastmilk Queen and the strong value driven purpose behind them⁠ ⭐️ Why putting yourself out there and engaging directly with her community is so important⁠ ⭐️ How Amy manages her resources when it comes to engaging on social media and how she uses ‘content buckets’ to achieve different goals on social media⁠ ⁠ Listen as Amy share's her incredibly inspiring story, along with tangible tips that you can implement into your own business!⁠ ⁠ 🎙 Link in profile!
Thank you so much to everyone who provides feedbac Thank you so much to everyone who provides feedback on the Productpreneur Success Podcast ⭐️⭐️⭐️⁠ ⁠ It helps so much to know what's working and what isn't and to receive this sort of feedback - that we're hitting the spot with inspiring but realistic advice and stories is exactly what we're working towards!⁠ ⁠ If you enjoy listening to the Productpreneur Podcast I'd love to invite you to leave a review on Apple Podcasts, this will help others find us and provide us invaluable feedback!⁠ ⁠ ⁠Apple Podcasts>The Productpreneur Success Podcast⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #growyourbiz #smallbusinessau #australiansmallbusiness #womenwithvision #motivatedwomen #lovemybusiness #hersuccess#findyourpurpose #inspiringwomen #smallbusinessowners #ecommerce #smallbusinessau #smallbusinessmarketing #marketingtips⁠ #ecommercetips #ecommerceagency #ecommercebusiness #ecommercewebsite #ecommercetraining #ecommercepodcast #podcast
Do you know how you'll be spending the next 6 mont Do you know how you'll be spending the next 6 months to end 2021 with a mighty bang?⁠ ⁠ Do you know where your sales will be coming from in the next 6 months? Or where you'll be prioritising your marketing efforts in the lead up to the holiday season?⁠ ⁠ Or did you just kinda mentally add all those things to your to do list... you know, the one that never seems to get ticked off?⁠ ⁠ I'm here to help! You know I'm passionate about setting goals and creating plans and I want to help as many eCommerce owners understand how they can set personalised goals for THEIR business. AND the customised action steps it takes to nail those goals!⁠ ⁠ My Marketing Planning Fast Track Course is available now AND you receive a hard-cover copy of my eCommerce Planner - designed specifically for product businesses. It's one of a kind and has helped numerous businesses dive deep into want they want to achieve and how they're going to get there.⁠ ⁠ And it's 75% off right now!⁠ ⁠ Here's what you'll get:⁠ ⁠ ⭐️ Receive a hard-cover 12-month printed Planner book (undated),⁠ ⭐️ 12 training videos plus downloadable templates and resources,⁠ ⭐️ Unlock a clear vision and precise goals for your online store,⁠ ⭐️ Discover how to diagnose what issues and opportunities exist for your business,⁠ ⭐️ Learn my step-by-step process to choose the right marketing strategies to drive growth,⁠ ⭐️ Receive my plug-and-play templates to plan, monitor and review your marketing activities, ⁠ ⭐️ And so much more... ⁠ ⁠ Grab the planner and course right here 75% off! ⁠ ⭐️ Link in profile!⭐️
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