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Recent posts
  • Apple iOS14: What eCommerce Brands Need to Know
  • 5 Steps to Create Your Marketing Plan for 2021
  • What I’d Do If I Started My Business In 2021
  • What’s Your Theme For 2021? How To Choose Your “Word Of The Year!”
  • How To Navigate The Impact Of Apple’s iOS Update On Facebook Ads

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Unless you’ve been living under a rock you have Unless you’ve been living under a rock you have probably heard something about the new Apple iOS14 update. You’ve likely either chosen to ignore it completely as it’s just too hard to get your head around 🙈 or you’ve gone into panic mode about what this could mean for your paid Facebook advertising that you’ve put so much effort into 🙇‍♀️⁠ ⁠ It’s a lot to take in and it really is a big change to how we have thought about paid Facebook advertising. And that’s why I’ve brought Rich Watson, our senior Facebook media buyer, in to have a chat about all that he has uncovered and where we go from here.⁠ ⁠ 📣 Don’t fear the changes. The updates will bring opportunity and a greater focus on community. 📣⁠ ⁠ It’s actually quite exciting! What we’re seeing is a return to a focus on knowing who your audience is, creating your own content and increasing the engagement with your audience. ⁠ ⁠ Ever since I started my business in 2007 I have seen change after change of the platforms that we rely on. Whether it be Google’s search algorithm or Facebook or Instagram, all changes have proven one fail safe method to not being chained to a global conglomerate.⁠ ⁠ 📣 It’s been true for years and never been truer then right now. You must build your own engaged audience 📣⁠ ⁠ Listen as Rich and I share the changes to come out of Apple iOS14 update and what actionable steps you need to take right now 🎙⁠ ⁠ 🎙 Link in profile! ⁠
Website Update! We love getting in and updating o Website Update! We love getting in and updating our clients website to be spot on with customer optimisation and to make the most of the paid ad strategies we put in place. ⁠ ⁠ This gorgeous refresh was recently designed and built by our Productpreneur Marketing team for @allnaturalmums ✨⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #ecommerce #smallbusinessau ⁠ #ecommerceagency #ecommercebusiness #ecommercewebsite #australianbusiness #digitalstrategy #lmbdw #businesschicks #theleaguewomen #ladystartup #womensupportingwomen #ausmumpreneur #conversionrate #shopify #shopifystore #shopifypartner #onlinestoresuccess #ecommercebiz #entrepreneurlifestyle #ecommercemarketing #buildyourbrand #mumsinbusiness #mumboss #buildinganempire #smallbusinessowners
🥰 We're nearing the end of our current round of 🥰 We're nearing the end of our current round of Productpreneur Website Formula - and our students are really getting to the nitty gritty end of pulling everything together. And they're doing an amazing job!⁠ ⁠ We strongly belief in investing in yourself to push yourself past your comfort zone and to take action on your goals. We're so proud that our students are entering this year with some amazing new skills and an inspired outlook on where their business can go in 2021!⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #ladystartup #womensupportingwomen #shoplocal #womeninbusiness #australianbusinesswomen #smallbusiness #startup #entrepreneur #buildingyourempire #womenwhohustle #ausmumpreneur #workfromhome ⁠ #productpreneur #smallbusinessau #smallbusinessmarketing #marketingtips ⁠ #ecommercetips #ecommerceagency #ecommercebusiness #ecommercewebsite #klaviyo #ecommercetraining #facebookadvertising #australianbusiness #digitalstrategy #lmbdw #businesschicks #theleaguewomen #conversionrate
Before you can look forward you have to look back! Before you can look forward you have to look back! 👀⁠ ⁠ Now normally I wouldn’t ask anyone to delve too deeply into the storm that was 2020 but I AM going to ask you to go back and look at your numbers. ⁠ ⁠ In our Productpreneur Success Planner we ask you to do a review of the previous year so you can see where you are right now. And then once you have those numbers you can then start to get REALLY excited about which numbers you want to increase. ⁠ ⁠ So what to look at? Well, we need you to dig into EVERYTHING! Get your Paypal account, your bank accounts, your Shopify or Wordpress or other ecommerce platform analytics and open up your Google Analytics account.⁠ ⁠ And this is what I want you write down:⁠ ⭐️ How much revenue did you make in 2020? If you had a budget in place make sure you compare budget/goal vs actual.⁠ ⭐️ How much did you grow from the previous year, ie 2019?⁠ ⭐️ How profitable were you? Yep scary - take your gross sales and deduct all your expenses. ⁠ ⭐️ What is your current average order value? ⁠ ⭐️ How much did each product bring in sales?⁠ ⭐️ How many website visitors do you get each month?⁠ ⭐️ What is your current website conversion rate?⁠ ⭐️ What is your repeat customer rate?⁠ ⭐️ Do you wholesale? Write down how many stockists you have.⁠ ⭐️ How many email subscribers do you have right now?⁠ ⁠ Ok, so that was probably a big job! Take a deep breath and enjoy the moment of knowing exactly how your business performed last year. ⁠ ⁠ But now what? 👇 Continue in comments...⁠ ⁠ ⁠
Oh I know SO many Productpreneurs who are the kid Oh I know SO many Productpreneurs who are the kid at the top of the chute! Actually - I think that's all of us isn't it?⁠ ⁠ Who's ready to go down the chute instead? Sounds much more fun right!⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #shopsmallau #growyourbiz #smallbusinessau #australiansmallbusiness #womenwithvision #motivatedwomen #lifeonyourterms #dreamersanddoers #lovemybusiness #ceomindset #designalifeyoulove #theimperfectboss #empowerher ⁠ #createyourhappy #hersuccess #workforyourself #boldbraveyou #goalgetters #alifeofintention #livemoremagic #dreambigorgohome #buildyourbrand #takeachance #findyourpurpose #inspiringwomen #goaldiggers #buildinganempire #smallbusinessowners
As you would know, if you've been listening to the As you would know, if you've been listening to the last couple of episodes, I've dedicated this month to all things planning.⁠ ⁠ Now is the time of the year where you want to be putting in a system that will step you through not only WHAT you want to achieve in 2021 but also HOW you’re going to achieve it.⁠ ⁠ But so many people get excited at the start of the year and plan up big things without figuring out how they’re going to achieve it, or even worse, they put it on the shelf to gather dust and they never look at it again! They end up getting to the end of the year thinking, "Oh, what was I supposed to do this year?" and finding that it's completely different to what actually happened. We don't want to set ourselves up for failure in that way.⁠ ⁠ There has to be a better way!⁠ ⁠ The answer is about REALLY figuring out the kind of business that you want to be growing and being very intentional about it. ⁠ ⁠ And it’s so much more than just setting a revenue goal.⁠ ⁠ So if you've ever felt a little bit like you're flying by the seat of your pants, like just about everyone, head straight over to listen to today's podcast so you can create the vision and plan for your successful business in 2021.⁠ ⁠ Listen as I share my 5 steps to creating your Marketing Plan for 2021!⁠ ⁠ Links for iTunes and Spotify in my profile link 👆⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #productpreneur #shopsmallau #growyourbiz #smallbusinessau #australiansmallbusiness #womenwithvision #motivatedwomen #lifeonyourterms #dreamersanddoers #lovemybusiness #ceomindset #designalifeyoulove #theimperfectboss #empowerher ⁠ #createyourhappy #hersuccess #workforyourself #boldbraveyou #goalgetters #alifeofintention #livemoremagic #dreambigorgohome #buildyourbrand #dontquityourdaydream #takeachance #findyourpurpose #inspiringwomen #goaldiggers #buildinganempire #smallbusinessowners⁠ ⁠
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