When marketing any product based business, whether it’s an eCommerce website or a wholesale business, you NEED to be using email marketing.
I talk about this A LOT in my blog.
I don’t care whether you hate receiving hundreds of emails, or whether you think email marketing is the fax machine of the 21st century.
The fact remains, not only does email marketing work, but it ALSO provides the HIGHEST ROI of any form of marketing!!
But, problematically, there are abut twenty-bazillion choices of email marketing software out there on the market.
And the vast majority of them aren’t actually all that well suited to eCommerce.
The best email marketing program for eCommerce is Klaviyo.
Klaviyo makes emailing potential new, existing or lapsed customers relevant emails depending on what products they’ve bought or where they’re at in their buyer journey.
Most of my clients experience a noticeable jump in revenue after switching to Klaviyo. Plus, it’s a really simple platform to use.
You can thank me later 🙂
In addition to an email marketing program, you’ll want to get yourself an op-in form builder app.
It’s pretty hard for someone to subscribe to your email list without a form to enter their email into!
And as mentioned above, you WILL be doing email marketing, right? RIGHT?
My favourite form builder apps include JustUno and Privy. There’s loads more out there – just make sure you choose one that integrates with your website platform AND your email marketing program.
And preferably, choose one that gives you some options around things like what pages the forms show on, what they look like, and how they operate (are they auto-timed, exit-intent, or scroll-based?)
Another favourite way of mine to grow my email list is to use competitions and giveaways. There are a few legalities we all need to adhere to when running comps, so to make that easier I use an app like Gleam.
Gleam helps drive the comp and increase viral shares, plus it automatically adds all new emails directly into your email program. Easy peasy!
Last but not least in my marketing toolkit, this is one of my most favourite finds of the year.
It’s commonly known that using real customer testimonials and plenty of social proof in your marketing, helps to increase your sales conversions.
But in the past, simply asking people to review your stuff was a bit hit and miss. The biggest problem was, customers had to actually click back over onto your website and log back in before they could leave a review.
That’s just waaaay too hard for most people!
Enter: Stamped.io – the coolest app for collecting reviews and testimonials! It simply emails your customers, who just tap out a reply IN THEIR EMAIL and then hit send! So friggen easy.
Even better than that, Stamped will add the reviews to your website for you, without you even having to lift a finger!
