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  • Home
  • Podcast
  • Planner Book
  • Work With Me
    • 75% Off Fast-Track Ecommerce Course
    • Ecommerce Business Coaching
  • Free Coaching Session
  • Home
  • Podcast
  • Planner Book
  • Work With Me
    • 75% Off Fast-Track Ecommerce Course
    • Ecommerce Business Coaching
  • Free Coaching Session
Scale My Ecom Store logo
  • Home
  • Podcast
  • Planner Book
  • Work With Me
    • 75% Off Fast-Track Ecommerce Course
    • Ecommerce Business Coaching
  • Free Coaching Session
  • Home
  • Podcast
  • Planner Book
  • Work With Me
    • 75% Off Fast-Track Ecommerce Course
    • Ecommerce Business Coaching
  • Free Coaching Session
Scale My Ecom Store logo

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BLOG

ABOUT

PRIVACY

T&C'S

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Follow Me @cathlangman
Catherine Langman

cathlangman

2,632

We help Ecommerce stores with their online marketing so they can scale faster.

Getting ready to launch? Whether it’s your first or your tenth, our Done-With-You course programs are designed to guide you every step of the way and set you up for success.

The #1 Australian training program for eCommerce business owners who want a personalised approach and hands-on support. Take your business to the next level with the knowledge, resources and support of a team of eCommerce professionals.

Learn more > https://productpreneurmarketing.com/ecommerce-course/

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Getting ready to launch? Whether it’s your first or your tenth, our Done-With-You course programs are designed to guide you every step of the way and set you up for success.

The #1 Australian training program for eCommerce business owners who want a personalised approach and hands-on support. Take your business to the next level with the knowledge, resources and support of a team of eCommerce professionals.

Learn more > https://productpreneurmarketing.com/ecommerce-course/

Getting ready to launch? Whether it’s your first or your tenth, our Done-With-You course programs are designed to guide you every step of the way and set you up for success.

The #1 Australian training program for eCommerce business owners who want a personalised approach and hands-on support. Take your business to the next level with the knowledge, resources and support of a team of eCommerce professionals.

Learn more > https://productpreneurmarketing.com/ecommerce-course/
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Are You Keeping Your Shopify 2.0 Theme Up-to-Date?

Shopify 2.0 themes are designed for faster performance and give you greater control over design and user experience.

If you`re already using a Shopify 2.0 theme, we recommend reviewing it every six months. Check for new features or updates that could enhance your store — whether that`s improved speed, better performance, or new tools that align with the latest ecommerce best practices. Keeping your theme current ensures you`re always offering the best experience to your customers.

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Are You Keeping Your Shopify 2.0 Theme Up-to-Date?

Shopify 2.0 themes are designed for faster performance and give you greater control over design and user experience.

If you're already using a Shopify 2.0 theme, we recommend reviewing it every six months. Check for new features or updates that could enhance your store — whether that's improved speed, better performance, or new tools that align with the latest ecommerce best practices. Keeping your theme current ensures you're always offering the best experience to your customers.

Are You Keeping Your Shopify 2.0 Theme Up-to-Date?

Shopify 2.0 themes are designed for faster performance and give you greater control over design and user experience.

If you`re already using a Shopify 2.0 theme, we recommend reviewing it every six months. Check for new features or updates that could enhance your store — whether that`s improved speed, better performance, or new tools that align with the latest ecommerce best practices. Keeping your theme current ensures you`re always offering the best experience to your customers.
...

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Hands up if you feel like you’re already doing “all the things” to promote and grow your eCommerce business?

Things have changed so rapidly in the online business and marketing space this year. What once worked, no longer works.

To show you what’s possible, I want to show you what’s just happened for one of our amazing clients.

When they first joined our program, their best month’s revenue was just over $18,000. But, they’d been stuck there for aaaggggeeesssss….!!! 😫

Thankfully, this client is a real do-er and has rapidly implemented all our advice.

Check out the difference in just 90 days! 😲 That’s a big new record for monthly revenue!

Even better… This massive result was achieved WITHOUT discounting!

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Hands up if you feel like you’re already doing “all the things” to promote and grow your eCommerce business? 

Things have changed so rapidly in the online business and marketing space this year. What once worked, no longer works. 

To show you what’s possible, I want to show you what’s just happened for one of our amazing clients.

When they first joined our program, their best month’s revenue was just over $18,000. But, they’d been stuck there for aaaggggeeesssss….!!! 😫

Thankfully, this client is a real do-er and has rapidly implemented all our advice.

Check out the difference in just 90 days! 😲 That’s a big new record for monthly revenue! 

Even better… This massive result was achieved WITHOUT discounting!

Hands up if you feel like you’re already doing “all the things” to promote and grow your eCommerce business?

Things have changed so rapidly in the online business and marketing space this year. What once worked, no longer works.

To show you what’s possible, I want to show you what’s just happened for one of our amazing clients.

When they first joined our program, their best month’s revenue was just over $18,000. But, they’d been stuck there for aaaggggeeesssss….!!! 😫

Thankfully, this client is a real do-er and has rapidly implemented all our advice.

Check out the difference in just 90 days! 😲 That’s a big new record for monthly revenue!

Even better… This massive result was achieved WITHOUT discounting!
...

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Stocktake is looming. Tax returns are whispering your name.

And EOFY sale season is basically knocking at your door like a toddler with sticky fingers 😭

But before you panic-Google “EOFY promo ideas,” I’ve got something for you…

🎉 The Tax Time Sales Amplifier — your step-by-step guide to planning a revenue-boosting EOFY campaign that actually works.

Inside, you’ll learn:

→ How to map out an EOFY offer your customers can’t ignore
→ What to send, post, and promote (and when)
→ How to make this sale strategic — not just another discount frenzy

Oh, and if the idea of squeezing one more thing onto your plate gives you hives?

We`re also offering up to 25% off our Done-For-You EOFYS Package (but only for a limited time!)

📥 Download the guide + check out the offer here 👇

https://productpreneurmarketing.com/eofys

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Open
Stocktake is looming. Tax returns are whispering your name.

And EOFY sale season is basically knocking at your door like a toddler with sticky fingers 😭

But before you panic-Google “EOFY promo ideas,” I’ve got something for you…

🎉 The Tax Time Sales Amplifier — your step-by-step guide to planning a revenue-boosting EOFY campaign that actually works.

Inside, you’ll learn:

→ How to map out an EOFY offer your customers can’t ignore
→ What to send, post, and promote (and when)
→ How to make this sale strategic — not just another discount frenzy

Oh, and if the idea of squeezing one more thing onto your plate gives you hives?

We're also offering up to 25% off our Done-For-You EOFYS Package (but only for a limited time!)

📥 Download the guide + check out the offer here 👇

https://productpreneurmarketing.com/eofys

Stocktake is looming. Tax returns are whispering your name.

And EOFY sale season is basically knocking at your door like a toddler with sticky fingers 😭

But before you panic-Google “EOFY promo ideas,” I’ve got something for you…

🎉 The Tax Time Sales Amplifier — your step-by-step guide to planning a revenue-boosting EOFY campaign that actually works.

Inside, you’ll learn:

→ How to map out an EOFY offer your customers can’t ignore
→ What to send, post, and promote (and when)
→ How to make this sale strategic — not just another discount frenzy

Oh, and if the idea of squeezing one more thing onto your plate gives you hives?

We`re also offering up to 25% off our Done-For-You EOFYS Package (but only for a limited time!)

📥 Download the guide + check out the offer here 👇

https://productpreneurmarketing.com/eofys
...

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The Moment Before the Breakthrough
In entrepreneurship, the toughest moments often come right before your greatest breakthroughs. Stay resilient, because your success might be just around the corner.

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The Moment Before the Breakthrough
In entrepreneurship, the toughest moments often come right before your greatest breakthroughs. Stay resilient, because your success might be just around the corner.

The Moment Before the Breakthrough
In entrepreneurship, the toughest moments often come right before your greatest breakthroughs. Stay resilient, because your success might be just around the corner.
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Right now, I know a lot of eCommerce founders are feeling stuck.

Revenue is down. Consumer confidence is wobbly. Tariffs, elections, interest rates—it’s enough to make anyone want to hide under a desk with a block of chocolate and Netflix. 🍫📉

So what do most people do?

They fall back on the old playbook.

That Facebook ad that worked last year.

That campaign that used to bring in sales like clockwork.

That same strategy they’ve always relied on.

Because doing something familiar feels less risky when things feel uncertain.

But here’s the truth:

The riskiest thing you can do right now is more of the same.

It’s the time to regroup—with expert help, a fresh strategy, and a clear plan for your next 90 days.

👉 BOOK YOUR FREE COACHING SESSION

https://productpreneurmarketing.com/lets-talk-2

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Open
Right now, I know a lot of eCommerce founders are feeling stuck.

Revenue is down. Consumer confidence is wobbly. Tariffs, elections, interest rates—it’s enough to make anyone want to hide under a desk with a block of chocolate and Netflix. 🍫📉

So what do most people do?

They fall back on the old playbook.

That Facebook ad that worked last year.

That campaign that used to bring in sales like clockwork.

That same strategy they’ve always relied on.

Because doing something familiar feels less risky when things feel uncertain.

But here’s the truth:

The riskiest thing you can do right now is more of the same.

It’s the time to regroup—with expert help, a fresh strategy, and a clear plan for your next 90 days.

👉 BOOK YOUR FREE COACHING SESSION

https://productpreneurmarketing.com/lets-talk-2

Right now, I know a lot of eCommerce founders are feeling stuck.

Revenue is down. Consumer confidence is wobbly. Tariffs, elections, interest rates—it’s enough to make anyone want to hide under a desk with a block of chocolate and Netflix. 🍫📉

So what do most people do?

They fall back on the old playbook.

That Facebook ad that worked last year.

That campaign that used to bring in sales like clockwork.

That same strategy they’ve always relied on.

Because doing something familiar feels less risky when things feel uncertain.

But here’s the truth:

The riskiest thing you can do right now is more of the same.

It’s the time to regroup—with expert help, a fresh strategy, and a clear plan for your next 90 days.

👉 BOOK YOUR FREE COACHING SESSION

https://productpreneurmarketing.com/lets-talk-2
...

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📊 How Did Your April Stack Up? Let’s Talk Metrics.

As we step into a new month, it’s the perfect time to hit pause and reflect:
How did your April metrics compare to last year’s results?

Taking a few minutes to review your numbers isn’t just about patting yourself on the back (or spotting missed targets)—it’s about learning, adjusting, and planning smarter for the month ahead.

🔍 Key Metrics to Review:
Revenue & Sales Growth
Compare total revenue and number of sales/orders. Are you trending upward? What products or services performed best?

Customer Acquisition
How many new customers did you bring in compared to last April? Where did they come from?

Email Signups / Lead Generation
Was your list growth stronger? Which lead magnets or campaigns performed best?

Conversion Rate
Are more (or fewer) people buying once they land on your site? Look at website traffic vs. actual purchases.

Average Order Value (AOV)
Are customers spending more per purchase? This can indicate stronger product bundles or upsell strategies.

Social Media & Engagement
Growth in followers is great, but engagement tells the real story. Are people commenting, saving, or sharing your content?

Customer Retention / Repeat Purchases
How many customers came back for more? This can be a sign your experience and product are building loyalty.

Pro tip: Don’t just glance—dig in. Look for patterns, wins, and red flags. What worked? What fell flat? What needs doubling down (or letting go) this month?

✨ Review. Refine. Repeat. That’s how growth happens.

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Open
📊 How Did Your April Stack Up? Let’s Talk Metrics.

As we step into a new month, it’s the perfect time to hit pause and reflect:
How did your April metrics compare to last year’s results?

Taking a few minutes to review your numbers isn’t just about patting yourself on the back (or spotting missed targets)—it’s about learning, adjusting, and planning smarter for the month ahead.

🔍 Key Metrics to Review:
Revenue & Sales Growth
Compare total revenue and number of sales/orders. Are you trending upward? What products or services performed best?

Customer Acquisition
How many new customers did you bring in compared to last April? Where did they come from?

Email Signups / Lead Generation
Was your list growth stronger? Which lead magnets or campaigns performed best?

Conversion Rate
Are more (or fewer) people buying once they land on your site? Look at website traffic vs. actual purchases.

Average Order Value (AOV)
Are customers spending more per purchase? This can indicate stronger product bundles or upsell strategies.

Social Media & Engagement
Growth in followers is great, but engagement tells the real story. Are people commenting, saving, or sharing your content?

Customer Retention / Repeat Purchases
How many customers came back for more? This can be a sign your experience and product are building loyalty.

Pro tip: Don’t just glance—dig in. Look for patterns, wins, and red flags. What worked? What fell flat? What needs doubling down (or letting go) this month?

✨ Review. Refine. Repeat. That’s how growth happens.

📊 How Did Your April Stack Up? Let’s Talk Metrics.

As we step into a new month, it’s the perfect time to hit pause and reflect:
How did your April metrics compare to last year’s results?

Taking a few minutes to review your numbers isn’t just about patting yourself on the back (or spotting missed targets)—it’s about learning, adjusting, and planning smarter for the month ahead.

🔍 Key Metrics to Review:
Revenue & Sales Growth
Compare total revenue and number of sales/orders. Are you trending upward? What products or services performed best?

Customer Acquisition
How many new customers did you bring in compared to last April? Where did they come from?

Email Signups / Lead Generation
Was your list growth stronger? Which lead magnets or campaigns performed best?

Conversion Rate
Are more (or fewer) people buying once they land on your site? Look at website traffic vs. actual purchases.

Average Order Value (AOV)
Are customers spending more per purchase? This can indicate stronger product bundles or upsell strategies.

Social Media & Engagement
Growth in followers is great, but engagement tells the real story. Are people commenting, saving, or sharing your content?

Customer Retention / Repeat Purchases
How many customers came back for more? This can be a sign your experience and product are building loyalty.

Pro tip: Don’t just glance—dig in. Look for patterns, wins, and red flags. What worked? What fell flat? What needs doubling down (or letting go) this month?

✨ Review. Refine. Repeat. That’s how growth happens.
...

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🚀 New Month, New Momentum: Let’s Crush Those Goals! 🚀

Entrepreneurs, the start of the month is your chance to hit reset and refocus. It’s time to get excited about the possibilities ahead and start planning how to turn your big dreams into actionable steps!

Whether you`re looking to grow your business, scale your marketing, or finally launch that product you’ve been dreaming about—this month is YOUR month to make it happen. 💡

Here’s how to get started:
Set Clear, Achievable Goals: Break down your big vision into smaller, bite-sized goals. What’s the one thing you want to accomplish by the end of the month? Write it down and make it your focus.

Create Your Action Plan: What daily, weekly, and monthly steps will you need to take to achieve your goals? The more detailed, the better!

Stay Accountable: Share your goals with your team, a mentor, or a fellow entrepreneur. Accountability makes all the difference when you hit those inevitable bumps in the road.

Celebrate Wins Along the Way: Every step forward is progress. Celebrate the small wins to keep that momentum rolling.

The path to success starts with action, and this is your time. The end of the month will be here before you know it, so let’s get to work and make those goals a reality! 🎯

Ready to make it happen? Let’s do this! 💥

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Open
🚀 New Month, New Momentum: Let’s Crush Those Goals! 🚀

Entrepreneurs, the start of the month is your chance to hit reset and refocus. It’s time to get excited about the possibilities ahead and start planning how to turn your big dreams into actionable steps!

Whether you're looking to grow your business, scale your marketing, or finally launch that product you’ve been dreaming about—this month is YOUR month to make it happen. 💡

Here’s how to get started:
Set Clear, Achievable Goals: Break down your big vision into smaller, bite-sized goals. What’s the one thing you want to accomplish by the end of the month? Write it down and make it your focus.

Create Your Action Plan: What daily, weekly, and monthly steps will you need to take to achieve your goals? The more detailed, the better!

Stay Accountable: Share your goals with your team, a mentor, or a fellow entrepreneur. Accountability makes all the difference when you hit those inevitable bumps in the road.

Celebrate Wins Along the Way: Every step forward is progress. Celebrate the small wins to keep that momentum rolling.

The path to success starts with action, and this is your time. The end of the month will be here before you know it, so let’s get to work and make those goals a reality! 🎯

Ready to make it happen? Let’s do this! 💥

🚀 New Month, New Momentum: Let’s Crush Those Goals! 🚀

Entrepreneurs, the start of the month is your chance to hit reset and refocus. It’s time to get excited about the possibilities ahead and start planning how to turn your big dreams into actionable steps!

Whether you`re looking to grow your business, scale your marketing, or finally launch that product you’ve been dreaming about—this month is YOUR month to make it happen. 💡

Here’s how to get started:
Set Clear, Achievable Goals: Break down your big vision into smaller, bite-sized goals. What’s the one thing you want to accomplish by the end of the month? Write it down and make it your focus.

Create Your Action Plan: What daily, weekly, and monthly steps will you need to take to achieve your goals? The more detailed, the better!

Stay Accountable: Share your goals with your team, a mentor, or a fellow entrepreneur. Accountability makes all the difference when you hit those inevitable bumps in the road.

Celebrate Wins Along the Way: Every step forward is progress. Celebrate the small wins to keep that momentum rolling.

The path to success starts with action, and this is your time. The end of the month will be here before you know it, so let’s get to work and make those goals a reality! 🎯

Ready to make it happen? Let’s do this! 💥
...

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