In today’s episode I’m excited to share a masterclass with two of the top copywriters on my Productpreneur Marketing Team, Sally Bingham and Nova Thomson.
Between the three of us we’ve seen our fair share of the good and the not so good of copywriting in eCommerce, experiences that we now use to craft powerful messages for our clients.
We all know how important it is for a product business to have impactful images, however did you know that your written work is just as powerful when it comes to helping your customer understand your product and envisage your product in their lives?
From your social media captions to your website and product descriptions, and especially to your paid ads and email campaigns, understanding how to communicate to your audience is key. And it must be consistent.
But how do you find that consistency and how do you know if your copy is actually engaging with your audience?
Listen as Sally, Nova and I share our experiences and show you how you can improve your communication through powerful and persuasive copywriting!
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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