In a sea of competing brands and products, online stores and advertising wherever you go, how can you put your brand out there, to stand apart from the competition?
That’s the question today that I’ll be answering “How can I stand out in a competitive market when other stores are selling similar products and brands? How can I be different?”
Such a good question! And such an essential part of your business to consider.
As consumers we are faced with choices on which brand to choose nearly every single minute of the day.
Do we shop at Woolworths or Coles or do we shop at the local independent grocery store?
Do we brush our teeth with Colgate or Oral B or do we use an all-natural brand discovered through a friend?
In every single category of products or industries, brands are giving consumers choices on how to spend their money and it’s not all based on the price of their product. They know that they need to give their customers something else to care about so they don’t have to compete with the ‘big names’.
But the question is – how do you do that with your business?
And so in this episode I’m going to dig in with examples of brands and industries who have done just that and have done so very successfully.
I’ll walk you through a step by step process on how to identify the areas that make you unique and can help your brand stand out from the crowd.
Listen today to find out how you can make your brand stand out from your competitors!
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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Links mentioned in this episode:
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