As the saying goes “A picture is worth a thousand words” and if you own an online business, particularly a product business, your images are your brand, your story, your conversation with your audience. 

Visual storytelling is the process of capturing an emotion or experience that you want your audience to feel when viewing your product. It captures their attention and imagination and takes them to the next level of desiring your product. Even before they buy your product they are imagining themselves with it, experiencing the solution you are providing them.

Bring your customer into the world of your brand and products by evoking their emotions and imagination.

But how do we do create that experience through photography? 

Well, to help answer that question I’ve brought in our Productpreneur Marketing designer and photographer Janelle Changuion to walk us through what we need to consider when creating persuasive product photography and how and where to use it in our business.

In today’s episode we share:

  • Why it’s so important to have persuasive product images 
  • The different types of product photography you may need for your brand and where to use them
  • The importance of telling a story through visual imagery
  • Tips on how to create a brief for your photographer to get powerful images
  • How often you should  update your imagery

Listen as Janelle and I discuss how to create persuasive product photography through visual storytelling.

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

Links mentioned in this episode:

My FREE 5 Day eCommerce Marketing Planning Challenge – we’re kicking off 6th September!

Productpreneur Marketing – Talk to our team about how we can help with your photography or eCommerce marketing

Free Rockstar Productpreneur community

Other Ways To Enjoy This Episode:

Read the Transcript

Listen on Apple Podcasts

Listen on Spotify