Today I am talking to a true pioneer in the world of eCommerce, the founder of Uberkate, Kate Sutton.
I’m so excited to bring you this interview as Kate truly opens up about her journey of creating an award-winning personalised and gemstone jewellery brand over 18 years.
There are so many important lessons that Kate shares but what resonated most with me was her experience in creating a long term successful business is not about having quick wins or finding the one thing that works. It’s about resilience and always trying new things, taking on what works and learning the lessons from what doesn’t. It’s about falling in love with the everyday of your business, the good and the bad.
After 18 years in the online space (before internet shopping was even a thing!) Kate knows a thing or two about marketing her business and in this episode, she shares what has made the most impact with her brand: Storytelling and Connection.
Storytelling is definitely part of being human, and I think it’s probably the most important and powerful platform that we can use as marketers.
In today’s episode Kate shares:
- How self-doubt as a business owner is completely natural
- How she’s transitioned her brand and business over the years
- Turning failures into lessons
- Taking advantage of exporting to a global market but keeping it simple
- The importance of outsourcing and not holding back your business by doing everything yourself
- The power of storytelling and connection and why you need to be putting yourself out and sharing your brand story
Listen as Kate shares her journey of how she learnt to love the ups and downs of business and build Uberkate into a long term, sustainable success.
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!
Links mentioned in this episode:
Visit Uberkate via their Website, Facebook and Instagram
Free Rockstar Productpreneur community
Other Ways To Enjoy This Episode: