Catherine Langman:
Well, hello there. It’s Catherine Langman here, back with another episode of the Productpreneur Success Podcast. And today on the show, we are joined by my head website designer, my head website conversion expert, Narelle Spencer.
Narelle actually works in our marketing agency, Productpreneur Marketing. She works with our e-commerce clients to either optimize existing websites for better conversion rates or to design and build new websites from scratch for brands who are really looking to either launch for the first time or to maximize their business with a website that sells.
Here’s what we’re going to cover today. Basically, what we’re going to talk about today is the five website mistakes that you really don’t want to be making in your business. And this episode really is for you if you are getting traffic to your website, but you’re not getting enough sales. Or you’re not getting traffic, or maybe you’re just not getting the amount of sales that you expect. Or if your website is a little bit old and clunky and no longer represents your brand. Or maybe you want to change platforms and move to Shopify. Or, of course, if you are in the process of gearing up to launch for the first time, and you would like to make the best possible website and try and avoid some of these mistakes.
So without further ado, let us welcome Narelle to the show.
Catherine Langman:
So welcome to the show Narelle.
Narelle:
Thanks for having me Cath, it’s good to be here.
Catherine Langman:
It’s fun to have you on the show. So, we’ve just been having a bit of a conversation before hitting record here and talking through some of the websites that you’ve been working on with our team for some clients and kind of talking through some of the good and the bad and the ugly about e-commerce websites. And so, let’s maybe, so obviously you’re a Shopify website designer. You help our clients to increase their conversion rate and increase their revenue and all that kind of fun stuff. And so, just a bit of a background, what do clients typically come to us for help with on their websites?
Narelle:
Well, often we find that our clients are coming to us, because they’re getting a lot of traffic to that site, and that’s usually through increase of paid traffic, but they’re just not getting the conversions on their site. So they come to us to have a look at why that’s happening and what’s really going on their site. Sometimes we have clients who do come to us and they’re just not getting the traffic. And that’s probably not from a paid traffic point of view. It’s probably more from a organic traffic point of view. So they would be looking at some SEO optimizations and then realistically it’s mostly around they’re just not getting, hitting those targets, those sales targets that they’re wanting in their business.
Catherine Langman:
Yeah, absolutely. That’s the big one.
Narelle:
Yep.
Catherine Langman:
And I guess, it can be a difficult one, when you are running paid traffic to a website and you’re not getting the sales, I know it’s really tempting and easy to jump to the conclusion that there’s something wrong with the ads, and that’s sometimes the case for sure, but oftentimes it’s really not. And I’m sure you’ve seen examples of that.
Narelle:
Definitely. I have to say that a lot of small businesses, they build their website and it’s kind of like a set thing that they do. So, they set up their business and they make their websites and they make it pretty beautiful. And then I start to advertise and bring in that traffic and they’re not going back and actually analyzing what’s going on when people are coming to their website. And also they’re looking at their website through their own eyes and not usually through the customer’s eyes. And that’s where the biggest downfall comes.
Catherine Langman:
Absolutely. Yeah, definitely. And I guess, one of the first things that you’ll often do when this is the kind of scenario of projects that comes across your desk would be to do a bit of an audit, right? And have a look at what’s going on and looking at all of those numbers.
Narelle:
Yes. I mean the kind of numbers that we’re probably looking at as well, bounce rates sort of numbers, we’re finding that the average sort of bounce rate for e-com stores at the moment is up around 80%, sorry, 45% for a bounce rate. And that’s ever increasing as well. There’s more people online, new stores, everyone’s sort of shopping online these days and that’s sort of growing, but yeah, we kind of look at that bounce rate for around 45 to 50%.
Catherine Langman:
Which is definitely higher. And I suppose, it’s not just the increase in volume of people shopping online, it’s also more people shopping on their mobile phone rather than a computer. So there’s still a lot of websites out there that aren’t particularly mobile-friendly, right?
Narelle:
Oh, it’s hard to believe that that’s the case these days. I mean, it’s probably a lot of older brands that have been around for a while where they haven’t actually sort of looked at the responsiveness of their website. We’re kind of lucky these days as well, that, if you’re a brand and you’re new to the market, you’re looking at sort of the tools like Shopify and those kinds of platforms and many of the things that they share on there, are all-responsive anyway. So it’s kind of if you’re new to the game, that you’ve got these tools at your disposal.
Catherine Langman:
Yeah. But if they’re been around for a long time, I guess there’s that old saying, “If it ain’t broke, don’t fix it.” So don’t touch it. Yeah. I guess, a couple of other scenarios that can sometimes cause people to look to getting a new website would be a website actually being that old clunky website and either it’s just not functioning anymore or it no longer represents their brand. And I guess, sometimes also just people wanting to move platforms for various reasons, which, I mean, we were having a chat about some examples of projects that we’ve been working on over the last few months and I Still Call Australia Home would be a good example of that, do you think?
Narelle:
Yeah, that’s a great example of a client who’s moved from a WooCommerce or WordPress store to a Shopify store. Again, I think that was more so that’s why that they just wanted to have, better access to doing things with their stores. The store owner’s pretty savvy and she knows what she’s doing when it comes to adding products and actually optimizing her store. But she was just struggling really to get access into that backend, because WordPress is a bit harder than the Shopify platform and she just wanted to get into the Shopify platform so that she could do a bit more with her store.
Catherine Langman:
Yeah. And I seem to recall also, just dealing with some issues like WordPress servers going down for length of time and stuff like that, which is pretty, pretty tough. You don’t have a website, you can’t make any sales can ya?
Narelle:
That’s exactly right. So, I mean, I guess with WordPress, so you’re relying on the service of the domain host and, or the web host, and that [inaudible 00:06:33] can be small business or small outfits for hosting your website. Whereas Shopify, it’s a global platform. So they’re making sure that they have their servers uptime is probably better than 99.9% I imagine.
Catherine Langman:
Yeah, totally. So when we’re talking about a high-converting website or a high-performing website, what does it actually mean if somebody’s not really sure what that means?
Narelle:
Well, a high-converting website is one that probably has got a conversion rate. So a conversion rate being in e-commerce typically purchasing or a customer purchasing of around two to 3%. So that’s what we’re aiming for, for a good website. That means that you need to have in place all of those things, like an engaging home page, a funnel to take customers through the purchasing process and just ease of use.
Catherine Langman:
Yeah. I guess, on the flip-side, I want to share an example and I’m sure you remember this. So last year, so we’re having this conversation in 2021. And about a year ago we had an intake of students into our online course, a group coaching course, product-preneur website formula. And of course Narelle is the lead coach in our website module. But we had this really lovely guy and one of his team members joined the program with a website was called Headphone Superstore. And at the time, I can’t actually remember how long they’d had the website going, but it had been a little while. They’d had it built on some other platform, I can’t even remember what now, but you kind of, it was really hard to navigate around the website. If you manage to find the product pages and add something to your shopping cart, it was pretty hard to actually checkout as well, because it forced you to select a drop down of where you’re going to collect the order from, or was either collecting the order or having a sheet.
But anyway, it was not a simple checkout process there at all. And they’d been sending paid traffic to this website from Facebook and from Google. And they’d been doing search engine optimization, or they’d been paying somebody else to do this, right? And of course it was not making any sales and they couldn’t understand why. And I think that can definitely be a problem where people think, “Oh, well, I’ve built my website. I’ve used this template. I’ve put this here and I’ve put that there where the template had it and it’s not working,” but so, and it’s, yeah. I mean, it is a common scenario.
Narelle:
Definitely. I guess, when I say it’s easy to build a website these days, because there’s great platforms like Shopify, you’re right about that the thing’s not necessarily perfect for your business. So, just because you’re being given that, you should take into account your buyer’s journey. I mean, there’s a lot of background that you need to go into. It’s not just a matter of taking something that’s done already and branding it, or put in your images. You need to actually think about how your shoppers are shopping. And in that case, to add in extra steps in the cart area where people have to decide whether they’re actually shipping it or they’re picking it up. Yeah, it’s not a great experience, especially around getting people through it as quickly as possible.
Catherine Langman:
Yeah, and it’s just not expected either. I guess if we’re trying to force our customers to navigate our website in a very different way to what’s common that’ll definitely, because drop off. We’re all too impatient for that aren’t we?
Narelle:
Oh, definitely. I mean, and that’s actually another classic example of something that is out of the box. A lot of things might have it where customers are forced to set up an account and that’s the kind of out of the box sort of scenario that realistically people… Like you’re saying, no one wants to spend time setting up an account, they just want to go through the checkout as quickly as possible. But then you see a box at that point.
Catherine Langman:
Yeah. Interesting. That’s a really good point. So let’s go through a few of these mistakes that you do commonly see on websites that might hinder people from buying. And do you want to kind of walk us through some of those things that you see commonly?
Narelle:
Yeah, sure. So probably a big one is inconsistency in branding and imagery in copy. So from people coming through into the website, they might come from a social platform or they might come from some paid ads. And so, the customer is seeing that in one particular view and the imagery might be beautiful and then they’re coming into the website and it’s kind of a bit clunky and messy and the images are very different to what they’re just seeing. Or the copy is very different to what they’ve just read. And so, what often customers can do is I come in and I see that and they’re, “Oh, that’s not what I thought I was going to see. And that’s not the brand that I’ve just fell in love with,” and they doubt it straight away. So, I mean, that’s one thing that we’re always saying to our clients and through our course, make sure that there’s that consistency with everything that you’re doing to your product pages and your landing pages and and through your ads as well.
Catherine Langman:
Yeah, definitely. And it’s, I guess, it needs to be that kind of congruent experience, doesn’t it? That it doesn’t feel like you’ve just landed on a completely different website and I guess, through that congruent and consistent experience, then we tend to achieve much higher levels of clarity as well. So a customer will land on the website and get it immediately. Can you think of an example of a website that we’ve worked on over the last little while that might illustrate that?
Narelle:
Whoa, let me have a think. I think that, I mean, one of the ones that we have worked on recently was a website called Ride Proud. So I think that it was a pretty good website to begin with, but I think it was a bit clunky when you first came into it. And I mean, the imagery wasn’t wonderful. It was probably a bit disjointed. So we recently cleaned up the home page, made it feel very warm. So now you’re going into a brand that feels like they’re really is someone behind that brand and Coleen is the brand owner there, and there’s a lot more of her in her website now, and that comes across as well on her ads and then in her socials.
Catherine Langman:
Yeah. It is a really warm, friendly website now isn’t it?
Narelle:
Yeah.
Catherine Langman:
Yeah. Good one. And so, what about the next kind of big mistake that people might make with their e-commerce site?
Narelle:
Probably around just not making it easy for customers to go through from navigation through to product pages through to the cart. So often we see that the navigation is a bit clunky, so it’s not really offering customers top level headings so that they can see exactly what sort of collections they want to buy from, or it could be a bit disjointed as well. We could be seeing that we’ve got some collections that are high-level collections that then have some products underneath it to just sort of adding in things that they’re top level navigations that they don’t need. You don’t really need your blog up in your top level navigation.
Catherine Langman:
No, you want to get people from your top level navigation into your shop you don’t want to lose them down the rabbit hole of a blog.
Narelle:
Exactly right. A lot of people tend to take them through to socials, like through their [inaudible 00:15:06] brand page and places like that. So yeah.
Catherine Langman:
That’s a common one.
Narelle:
Yeah, you want to make sure that it’s a good shopping experience and always focusing on shopping and taking people through that funnel to conversion.
Catherine Langman:
Yeah, I wonder whether this is again, just it’s in the template, so I’m just going to do it thing, or whether it’s maybe also a bit of psychology around, well, I want to make sure that they have a look and they can see all of this and they can go there and they can read that and then they can go and checkout the social media and kind of being a little bit nervous or tentative around actually selling.
Narelle:
I think you’re right, I think that’s a bit of both there. And certainly, smaller brands are a bit scared to sell to the customer, but what happens is you kind of dilute the sell when you take putting in extra things, it’s kind of like when you go to a restaurant and you’re presented with hundreds of things on the menu, and you’re just like, “Oh, [crosstalk 00:16:14] do anymore.”
Catherine Langman:
Oh, it’s too hard.
Narelle:
It gets hard. So if we present what we want people to do, which is we want them to convert to a sale, then you’re going to get there and it’s going to be an easy decision for them.
Catherine Langman:
Yeah. So true. I guess, if we really put ourselves in our customer’s shoes there, none of us wants to have to go hunting or to… I mean, another example just occurred to me just now. I was, for some reason, I can’t even remember why, I was looking at a website for manuka honey and probably my whole family’s been sick recently. And I was like, “Oh, somebody said something about manuka honey being really healthy for you when you’re sick and whatnot.” And I didn’t know anything about it. How do know which is the right one to get? What’s going to have the most healthful effect and all of that sort of stuff. And so, I go on this website and there’s literally no information there whatsoever about how to choose between the different options. And yeah, I’m just like, “Oh, well.” Oh, well, I did actually ask a question and they just wrote back and said, “Well, there’s the low numbers and there’s the high numbers.” I’m like, “What does that even mean?” So I didn’t buy.
Narelle:
I feel like that, that brings us to the next one in my list, which is make sure you have all the information that your customers need to make decisions.
Catherine Langman:
Yes, yes.
Narelle:
Whether that at the beginning of the purchase decision, like getting into the home page, is there enough information there to drive people to want to go to the product page? And then the product realistically really needs to have all of that information, everything that a customer would need to make that decision to buy. And you don’t need to have piles and piles of text on page, you can use things like tabs to make the page look nicer, and use bullet points so that it’s easier for customers to read. But the important thing is that information is there. So if a customer does want to find the information, they can easily find it on that product page.
Catherine Langman:
Yes. It sounds logical when you put it like that really doesn’t it?
Narelle:
You would think so. But we often see that it’s not, because again, we’re so close to the product. So we know exactly how the product works-
Catherine Langman:
And where to find it and all of that sort of stuff.
Narelle:
Exactly. So we forget to put all that information on our website. Another thing is the shipping is a big one. People often forget about highlighting shipping, because customers don’t want to go and find that information. They want to know what their paying all up. They don’t want to get to the checkout and then all of a sudden they find out that the shipping is going to increase it by double. So, making sure that that information is highlighted throughout the journey is really helpful.
Catherine Langman:
It’s all these little moments of friction along the way. And I guess, if you kind of break it down to almost, I suppose the sales psychology or the buyer psychology of this whole process, which of course the shopper is not thinking in these terms, but every little step that they take. So they’ve gone from an ad or from a Google search result to clicking on that and coming to your website. That’s one little, yes. And, but it’s not the big yes yet. We haven’t got the purchase yet. So then from there they need to click to the product, or then click to add to cart. And there all these little steps, all these little mini-yeses along the way to getting that final step where they make a purchase and we have to work hard to optimize all of these steps and really make sure we’re understanding from that customer experience perspective, so that we’re not asking our customers to forgive that kind of poor user experience or whatnot. So, yeah.
Narelle:
Exactly. Yeah. I mean, making those steps clear, like that call to action, what do they need to do that next? Is it really obvious? And keeping it clear and along the way, what they need to do. Otherwise you will find that you’ll start to get those drop-offs either, at the product page or then through the cart area.
Catherine Langman:
Yeah. I feel like, this reminds me of a learning experience I went through in my first business, which was a modern cloth nappy brand. And you said before about how, oftentimes as the business owner, we’re pretty close to it. And we know what our products do, how they work and where to find them and all of that sort of stuff. But also, you can kind of feel like you’re repeating yourself a lot of the time, because you’re saying the same thing all the time. And I fell into that trap where in that business in the early days where it’s like, “Oh, I’ve said all of that, people will be bored with it. I shouldn’t, so I’m moving onto more advanced information and this, that, and the other. But at the end of the day, I failed to realize that all my new customers didn’t know that stuff yet. So I did need to go back and keep that same information flowing and making it easy for customers to figure it out and find it and to know what to do next.
Narelle:
Yeah. That’s exactly right. I think, yeah, you kind of think, Oh, well, what about all, about my loyal customers who are constantly coming back to me? They don’t want to read the same thing again. I mean, they won’t read the same thing again. They’ll know how to navigate your site. And you just incorporate elements in there to help them through that. So you’ve got your new customers that need all that information, but then you might have your loyal customers who are coming back and you’ve got a quick buy functionality on your website, so they can just quickly add to cart and then checkout.
Catherine Langman:
Yeah. What about we were having a chat before we were recording this about some other website, examples that we’ve been working on, and you were talking about All Natural Mums, which is a New Zealand-based retail store. Talk us through that example.
Narelle:
Yeah. So All Natural Mums website was a whole new sort of, sorry, not a rebrand, but it was actually just a themed upgrade.
Catherine Langman:
It was a redesign though. Keep going.
Narelle:
[crosstalk 00:22:55] It does look different. So, yes, so it was a redesign. And so, upgrading from, I can’t even remember whether it was one of the free templates on Shopify. But if it wasn’t a free one, it was certainly one of the templates, but were cheaper ones. And it just didn’t have the functionality that she required now. She’s got a lot product catalog and also, she was finding that her site was getting slow and clunky, and often that’s what happens with these free templates or the cheaper templates. It’s just not optimized up to speed. So when she starts then adding apps and extra widgets and things like that, so that you’re getting the functionality that you do need from your website, that slows it more. So, I mean, you, you want to be looking at things that incorporate that already. So it’s built in, so you’re not adding on top of it. All of this sort of slows down websites, and then ultimately the conversion rate drops on there. So this website now is converting roughly around 4%-
Catherine Langman:
Which is really high compared to average.
Narelle:
Yeah. So, I mean, you’re hoping to get two to three, so that’s about that. And yeah, she’s really, really happy at how her website is now. And she’s loving that she can do things herself. So giving it the tools and showing her how to add products in and change things up when she wants to. And she just absolutely loves it.
Catherine Langman:
Oh, that’s fantastic. Yeah, really, really good. I just wanted to stop here and kind of talk through another quick thing that particular project brought to mind from where they were before and where they are now. And also, harking back to you were saying earlier that a lot of people do come to us. One of the reasons a lot of people come to us for a new website or an update, or some conversion rate optimization work is that they’re getting traffic, but not sales. And that was definitely a situation with this website and probably a lot of the other websites too, that we’ve worked on. But sometimes it’s not just the homepage design or it’s not just the navigation. I mean, there’s obviously there’s the whole user experience that we’re trying to take into consideration with the navigation and the content and the layout and all of that sort of jazz. But sometimes there might be something technical going on behind the scenes that’s preventing people from moving forwards to shop, right?
Narelle:
Yeah, definitely. I mean, I think that certainly in this case here as well. All Natural Mums has lots of different brands that she promotes through her website. And so for her as well, she was going to their website and then just grabbing their imagery and then just putting it into her website. Now she wasn’t actually optimizing those images. So they were really huge and they weren’t really formatted in a nice way. So that was slowing down her website a lot. So now, the best practice when it comes to images and what sort of file types you need and what sort of size they really should be, that’s really helped with the speed for her website.
Catherine Langman:
And page load speed and conversion rate are directly related. So 100% listeners, you need to go and it is something to check on every now and again and see how long it is taking for your website pages to load up.
Narelle:
Ideally, we want it under three seconds.
Catherine Langman:
Under three seconds, because we’re all as impatient as impatient can be, as a two-year-old. There we go an analogy. But also I guess, from an optimization perspective, a conversion rate optimization perspective, if you are doing something like spending money on paid traffic, this is all stuff that we keep an eye on it in our agency, but you can keep an eye on this stuff as well. If you’re spending money on ads and you’re getting a really good click-through rate, which would be anything over 2% click-through rate is pretty good, but if you’ve got a really high click-through rate and you’re getting great traffic, and maybe they’re having a look at from the home page, maybe having a look at some products, but then they’re dropping off in large quantities and they’re not actually adding to cart or checking out, the problem there is not the ads.
The problem is the website and this is where you can start to identify where maybe some of the glitches are in this e-commerce sales funnel and the checkout process, and know where to look so that you can kind of fix those things and things like slow-loading images, they’re easy to fix. So it doesn’t have to be tricky.
Narelle:
No, I agree with that. I mean, a great place to start if you’re wondering, if there’s drop off at all or what’s going on, is looking at your Google Analytics. Google Analytics actually can tell you a lot of information. If you go in, [inaudible 00:28:13] page speed, individual page speed, or there’s lots of free tools online that you can go and just put in the URL and it’ll tell you the load speed. And then will also identify for you, what is slowing down the page. So then, if you see that it is images, that’s an easy one to fix. But you just optimize them, make them small. Run them through a site called TinyPNG or TinyJPEG, the same website and it reduces the size of it. And then you just re-upload it. So, yeah.
Catherine Langman:
I have this vague recollection that on All Natural Mums, she had hundreds, was it thousands of images that she had to do that to for the task? Yeah. But it made a world of difference.
Narelle:
There are also apps out there that will reduce the size of your images as a whole. It runs the script and helps you, but it has to constantly do that. I tell our clients, you could do that as a short-term solution, but what you ideally want to do is go back and fix them all up individually. So then you can get rid of that app. Again, apps slow down the website, so we want to try and minimize as many as we’ve got on our website.
Catherine Langman:
Yeah, really, really good. Now, have we gone through our whole list of… I mean, the list of mistakes you can possibly make on a website is kind of endless, but we were going to touch on five, I think today. So where are we at on that?
Narelle:
One to five. There was one that I did really want to mention was about making sure that you’re testing and building for mobile, so you know [inaudible 00:29:54] websites, sorry, customers are shopping mostly on websites, probably around 80 to 90%, if not more. So when you’re building out your website, you’re usually building it out on desktop. So you make it look beautiful and it works really well. But then the user experience on mobile is not the same. So you want to just make [inaudible 00:30:16] back and checking that the buttons are easy to click, texts and font is at a size that you can read. And so, these are the easy things that you can do. I sort of say to our clients as well, “If it’s a 100%, if you had to decide whether, the desktop is 100% or the mobile is 100%,” because sometimes you can-
Catherine Langman:
Make an allowance one way or the other, right? Yeah.
Narelle:
You would definitely side with going mobile 100% and maybe desktop at 95%, great.
Catherine Langman:
Yeah, I agree. And more, yeah, more and more so as the years wind on this is definitely becoming more and more important. And most likely, you will see that your bounce rate on mobile is probably higher than desktop, because of that reason. And making sure that that navigation is really simple, but the checkout process as well. And I do remember, going back to that, I Still Call Australia Home example. And so, in that business, it’s a gifting business and their core offering really is being able to send beautiful Australian gifts to recipients overseas. And there’s a few considerations there. I guess, if you’re sending a gift overseas, you don’t want the recipient to then have to pay customs duties in order to receive it. And you want it to show up looking really beautifully packaged and all of that sort of jazz.
But anyway, I’ve been in working in e-commerce for over 20 years. My very first job was in 1999 in a e-commerce startup back in the days when we had to, not, we, as in me personally, I’m not a developer, but back in the days when people had to literally code every single thing into a website, there were no Shopify templates or WordPress templates or anything like that. No nothing. And my point being, I’ve been in e-commerce for a really long time, and I’m extremely familiar with how to shop online and how to go through a checkout process and this, that, and the other. And I was trying to place an order on poor Felicia’s website. This was her old WordPress website. I could not checkout on my phone at all. I just couldn’t work it out. And I was like, “This is just bonkers.” And I did end up doing it on the desktop, but that was definitely happening a lot. She was losing a lot of customers because of that scenario.
And being able to move to a new website that has a really smooth checkout process on the mobile has made a big difference. And I think she gave you some stats about, so Christmas is obviously her core time of year. And what did she say?
Narelle:
I think she was saying it was up by 1.8 times last year on the previous year. So nearly twice as busy as the previous year. So that’s amazing.
Catherine Langman:
Tremendous.
Narelle:
It’s a core time of year where she’s doing a lot of business.
Catherine Langman:
Yeah, yeah, absolutely. So, yeah, you’re 100% right. You definitely need to really check on that and go through your own website on mobile. Don’t just assume it’s going to be fine. If you’ve got a large product range, you need to make sure you’ve got a really user-friendly menu and a search bar and there’s definitely strategies you can use to make sure that it is easy to use and to checkout on a mobile. I have to say the last time I booked an airfare, I thought that the, I think it might’ve been Virgin Australia website was better on mobile. So that’s another example. I hope they still are. No one’s been flying for-
Narelle:
I guess, if they looked at their stats. Again, go to your Google Analytics, see where people are shopping, see what they’re using, you can even see, what sort of devices they’re using. So again, when you need to make allowances, maybe it is you’re making a slight allowance for the device, but not really being used. And I guess that’s the other thing when you’re getting customer feedback as well. If a customer contacts you to say that they’re having problems on your website, I would always suggest to go back and have a look at your data just to see how many people would be having that same experience. Obviously fix the problems, but you don’t want to fix the problem that then creates a problem for a greater number.
Catherine Langman:
Yeah, exactly. If it’s just one person and for instance, don’t go and fix a problem that my 80-year-old mother brings up because she’s not au fait with the websites full stop. So yeah. Make sure it’s going to help everyone, not just one person. Yeah. Awesome. So really great conversation today. I guess, I just want to give you the opportunity. Was there any last suggestions or advice or encouragement that you’d like to give to people around designing a website to convert and just fixing or optimizing for more traffic and sales?
Narelle:
Well, I guess what I find as well is that I’m actually blown away by that the effort that everyone puts into their website and the outcome of that. Who would have thought that we’d be able to build amazing converting websites, that obviously going back to the basics and just making sure that we’re constantly testing, making sure that user experience is amazing and easy for our customers and not just sell and forget is the other thing. We need to make sure that we’re always going back and having a look at it, looking at our stats and seeing what’s going on. Things change on the platforms as well. There might be a complete rewrite of code from the platform. So you need to make sure that your website is still performing well with, in terms of sites speed or you might add a product in, or you might add an app in. How’s that affected the whole user experience? Have you now got some pages that are running slow, because of that app?
So it needs to think [inaudible 00:36:43] that. But otherwise, honestly, I’m always amazed by these websites that are being built by people who were like, “Oh, I’ve never built a website before.” And it’s great. Really great.
Catherine Langman:
Yeah. It is pretty cool this day and age. And I guess our kids are all growing up seeing all of these possibilities that we wouldn’t have imagined when we were their age. So it’s pretty cool. Well, thank you so much for joining us on the show today. I am sure that our listeners have picked up some really good tips and ideas there, and hopefully you’ve all heard the message there about needing to keep an eye on things on a regular basis. Make it a bit of a habit. I love to use spreadsheets to record these things on a weekly basis so that I can always keep an eye on the performance of my website. So that might be a tip that you’d like to incorporate into your business as well. So thank you again for joining us today Narelle.
Narelle:
No problem. Thanks Cath for having me.
Catherine Langman:
Awesome. All right, guys. Bye for now. I’ll catch you on the next episode.