Catherine Langman:
Well, hello there. It’s Catherine Langman here, back with another episode of the Productpreneur Success Podcast. And today on the show, I’m really excited to welcome a guest, Tracey Batt from adventuresnacks.com.au. And Tracey’s business journey probably sounds a bit familiar to many of you, dear listeners, and it’s also quite similar to my own actually. So she had her business idea several years ago when her son was little and she was really looking for healthy snack food options, which at the time just didn’t seem to really exist. Of course, these days, healthy and clean eating is the zeitgeist of our time. And, of course, now, when you peruse the supermarket, you’ll find the shelves are bursting with lots of healthy options, but it wasn’t like that in the past.
So anyway, Tracy has been able to grow her business enormously over the last six years. And she hinted in our interview that this year she will hit a really big revenue number, one that scares her just a bit to be able to admit. And in the process, she has grown an amazing community of really engaged shoppers as well as a small team to help her operate the business. All while being a mum to two energetic young boys. So do you want to hear her story? It’s a pretty good one. So, without further ado, let’s welcome Tracey to the show.
Catherine Langman:
So, welcome to the show, Tracey.
Tracey Batt:
Hello. Thank you for having me.
Catherine Langman:
It’s awesome to have you here. I know that you and I have met quite a while ago and we interact a little bit online and know a lot of the same people. So it’s really exciting to have you on the show and to talk about your business, Adventure Snacks.
Tracey Batt:
Thank you. I listen to your podcast all the time, so it’s good to be here.
Catherine Langman:
Oh, fabulous. That’s awesome. So I guess I would really love to start by asking you to share a little bit about your business journey. So maybe like, what was your background and why did you initially decide to launch Adventure Snacks?
Tracey Batt:
So it all started in 2014. Well, my eldest son was two at the time, and I noticed a bit of a gap in the market for healthy kids’ snacks and kids’ food. There was a lot aimed at kids that wasn’t what I would consider healthy. I just happened to be finishing a contract. I was working in the events industry and thought, “Now’s the time to just take the plunge and start my own thing.” So I had-
Catherine Langman:
Had you always wanted to do that or was it just a sudden decision?
Tracey Batt:
I’ve always wanted my own business, I just didn’t know what it would be.
Catherine Langman:
What it would be, yeah.
Tracey Batt:
Yeah. Just, the idea came to me and then I thought, “I really want to give it a go.” Obviously, we all start for the flexibility in the beginning.
Catherine Langman:
Yeah.
Tracey Batt:
So, yeah, I started. I dived right in. I found a person, a product development chef, to help me with the recipes and within three months I had my own range of organic baking mixes.
Catherine Langman:
Wow.
Tracey Batt:
I was selling mostly at farmer’s markets. So every weekend I’d be there at different markets and events around selling these mixes, and that kind of continued for-
Catherine Langman:
That’s a really quick turnaround, that [crosstalk 00:02:06].
Tracey Batt:
It was really quick.
Catherine Langman:
That’s huge.
Tracey Batt:
I think I was just very focused and I knew in my head what I wanted. I just needed to find the people to help me bring it to life. Also, I had the deadline of, I wanted to do at least one market before Christmas that year.
Catherine Langman:
Right, yeah.
Tracey Batt:
So, yeah, I kind of had that deadline and was working towards that and just, yeah, I managed to find the things and the people that I needed really quickly and just went for it.
Catherine Langman:
Yeah, that’s amazing. Super short. I didn’t actually realize that that was as quick as you got it off the ground.
Tracey Batt:
I agree.
Catherine Langman:
That’s amazing.
Tracey Batt:
And I set up my own very basic Shopify website in the beginning. It wasn’t a big focus, the website, but as I did more and more markets, I kind of thought, “I don’t want to be doing this forever.”
Catherine Langman:
Yeah, they’re hard work, aren’t they?
Tracey Batt:
Yes, and very unpredictable as well. It was great for getting in front of customers and for them sampling the products, but yeah, a lot of work. So I started adding some complimentary products to my website, basically as a way to get people on there to then buy my baking mixes. But that side of the business just started taking off really quickly.
Catherine Langman:
Wow.
Tracey Batt:
I had the audience already, I guess, who… It was products that they were also looking for. So my first product I added was Yumbox lunchboxes. That was something I had been using myself. So, that was like a very natural progression. Then it was about nearly three years ago that I made the decision after my second son was born to stop making my mixes altogether and just focus on an e-commerce store. I’ve never really looked back-
Catherine Langman:
Yeah, wow.
Tracey Batt:
… and it’s grown hugely in the last few years. Now I’ve got four people working for me either as employees or contractors, and I’m just in the process of looking for a warehouse because I’ve taken over half my house with my stock.
Catherine Langman:
Oh, that’s absolutely brilliant. That’s such a cool story. Yeah. I mean, I do remember, now that you talk about it, that your first product was not the lunchboxes, because of course that’s what we-
Tracey Batt:
No.
Catherine Langman:
… all know you for now.
Tracey Batt:
I know. It was lunchbox snacks which turned into lunchboxes themselves.
Catherine Langman:
Yeah, yeah. So cool. And so when you think back and reflect back to those early days, what would you think or what would you remember as the biggest challenges starting out?
Tracey Batt:
So back then, when I had the mixes, it was very different, I suppose, back then with how many people were really concerned about what was in food and what was available in supermarkets. So I suppose when I was standing there at the markets, I was also trying to educate people about, “Well, what’s actually in my product is real food. If you look at the ingredients list, you know what everything is.”
Catherine Langman:
Yeah, it’s no numbers.
Tracey Batt:
Then obviously, that also comes at a higher price point than people are used to for baking mixes. So, yeah, I think in the beginning it was just getting people aware of why they might like the product and why they should care about what their kids are eating.
Catherine Langman:
Now it’s a big, hot topic, isn’t it, for a lot of people?
Tracey Batt:
Well, now, yeah, I’ve been watching the health food section of the supermarkets just expand and expand ever since then. There’s a lot more available. There’s a lot more products like that as well on the market. Yeah, I guess it’s just the way everyone’s becoming more aware of food and where it comes from these days. So, yeah.
Catherine Langman:
Yeah, which is a good thing.
Tracey Batt:
Which is a good thing, yeah.
Catherine Langman:
You had a part to play in that awareness and education, obviously, over the years, which is pretty cool.
Tracey Batt:
A small part, but yes.
Catherine Langman:
Yeah, that’s still-
Tracey Batt:
I suppose, yeah, yeah.
Catherine Langman:
So I guess over the years you’ve moved more and more to the e-commerce and away from the markets and things like that. Obviously, it sounds like the markets did play a pretty important role in the beginning in kind of establishing you and getting some awareness with your customers. But it is a super taxing business model to be always turning up to those events. So you’ve moved more to the e-commerce business model and that, of course, requires you to get people to your website. So what strategies have you used and other, successfully or otherwise, over the years to get that traffic to your website?
Tracey Batt:
Yeah. I think that all of us who start with a website, we think we just need to set it up and people will come flooding in, and it never happens like that. So I’ve used a variety of methods to get people onto my site. So social media is a big one for me, both Facebook and Instagram, and using that for content but also, obviously, product related posts that gets people to the website. I’ve used some brand reps and influencers along the way as well, which has expanded the audience. I used to do quite a few joint giveaways with similar businesses as well and mostly before I started stocking the products.
Catherine Langman:
Okay.
Tracey Batt:
So when I just had my mixes, I would do giveaways with lunchbox brands and that kind of thing.
Catherine Langman:
Okay, yeah.
Tracey Batt:
Then using what I was doing at markets, handing out flyers and giving a discount on that to get people onto the website and providing prizes and flyers at events and that kind of thing. Then these days, social media is still a massive part and also, Facebook ads now-
Catherine Langman:
Yeah, paid traffic, yeah.
Tracey Batt:
… plays a much bigger part. Yep.
Catherine Langman:
So it sounds like you started using non-paid traffic strategies initially, although giving some product away, instead of paying for traffic to kind of establish that brand awareness and start building your audience, and then you’ve kind of moved on from there to start paying for traffic and that sort of thing. Yeah?
Tracey Batt:
Yeah, yeah.
Catherine Langman:
Yeah, that’s cool. Obviously, by the looks of your social media pages, which I will link to from the podcast show notes, it looks like you’ve got a pretty decent sized community that you’ve built up now.
Tracey Batt:
Yeah, especially where I hang out most, which is Instagram. I’ve built that up, well, since I started. So it’s been a number of years that that’s been building up. So, yeah, and that plays a huge part in my business and the success of it.
Catherine Langman:
Yeah, totally. So, I mean, this is one of the hardest things I would think that most people seem to struggle with these days is really, how do they go about building up that following, building up that audience? Obviously, unless you decide to pay for followers, which I don’t recommend because then it’s not legitimate-
Tracey Batt:
No.
Catherine Langman:
… but doing it organically does take a bit of time, right?
Tracey Batt:
Oh, absolutely, yep. It’s just, everything keeps changing, and these days it is getting harder to organically get followers. So you do have to kind of think outside the box and really look at cross-collaborating with other brands to get in front of their customers. But I would say the biggest thing in creating that community is showing up as yourself, putting your face behind the brand and also just being consistent with being on social media so that people kind of get to know you, and showing behind the scenes of the business. It just creates that rapport with people, that it’s that old saying that, “People buy from people,” it’s totally true.
Catherine Langman:
Yeah, absolutely.
Tracey Batt:
I know for myself I follow brands and businesses that do show up on Instagram stories and they show you behind the scenes, and there’s the various employees that have their face in front of the camera. You do feel much more of a connection to that brand than the ones who either don’t do anything and then you pretty much don’t even see them or the ones who don’t have a face behind the brand. So I’d say, I mean, it’s definitely not something I’m totally comfortable with, but it’s one of those things that you have to do it or you’re going to get left behind.
Catherine Langman:
Yeah. I was just going to ask that because I do think so many people do, if they’re going to start a business of their own, oftentimes people do choose a business model like e-commerce thinking that they can kind of hide behind the website because people get nervous or shy about putting themselves out in public. I totally get that because I’m an introvert and it’s not my favorite thing in the world either, although a hell of a lot easier to do this online, I think, than… For me, I wouldn’t want to get in front of 1,000 people in person. So what would you say then, are there any things that you’ve done for yourself that have just kind of helped you get past those fears or those nerves at all to get you in front of the camera?
Tracey Batt:
Yeah. Well, in the beginning, I was exactly like that. I didn’t want to put myself out there as the brand. I think in the beginning I felt like that would make the business look small and I was trying to not make it look as small as it really was by depersonalizing it, I suppose. But then as time went on, yeah, all of the information out there was, “Put yourself out there. Get in front of your audience,” and that kind of thing. I found that when I did that, I got good results from it and people would start having conversations with you. So I just did more of it. Then it was really when Instagram Stories started that that’s where you can really use that because it’s only up there for 24 hours. It doesn’t have to be polished. It’s not like you’re creating a video that’s going to be sitting on there for years. So it was just something that-
Catherine Langman:
Yeah. In fact, it’s often better when it’s not polished, I find, for social media.
Tracey Batt:
Yeah.
Catherine Langman:
Yeah.
Tracey Batt:
Absolutely, and especially the market that I’m in. I mean, my target market’s all mums of mostly young kids. And so no one’s really polished.
Catherine Langman:
No.
Tracey Batt:
So they’re going to be relating a lot more to the real person than-
Catherine Langman:
You’re lucky if you’ve brushed your hair in the morning.
Tracey Batt:
… someone that has make-up [crosstalk 00:13:16]. Yeah, exactly. And it’s-
Catherine Langman:
Or even get dressed for the school run.
Tracey Batt:
I think that’s something that’s just taken time. I mean, nowadays I am more likely to just jump on Stories and talk because I need to get a message across rather than waiting until I feel ready. So that’s just something that I’ve built up the courage, I guess, over the years and just thought, “Well, the other option is to not do it, and the outcome of that is worse than getting on when you don’t have any makeup on and speaking to people.” So, yeah, it’s getting out of your own way and just going, “This is part of business these days and you’ve got to do it.”
Catherine Langman:
Yeah. I suppose, and I don’t know whether this is something you’ve consciously thought of or not, but I just feel like we all need to kind of think about what is it that is meaningful and why are we even doing this in the first place? Because, often that’s going to be the thing that motivates us to do things that we don’t particularly feel comfortable doing all the time, yeah, and focusing on that rather than what you look like in the camera when you get onto a live video.
Tracey Batt:
Yeah. Yep, totally agree.
Catherine Langman:
Yeah, cool. I think the other thing that I love about your social pages is the awesome content that you create. I know that you’ve got it all over your website as well. So can you talk a little bit about your content strategy and maybe share a few tips for others off the back of what you’ve been doing?
Tracey Batt:
Yep, sure. So content, for me, is pretty important and I’ve used a range of different things. So on my website, I’ve got some blog articles, and I have to say, I haven’t really done many of them lately. When I used to be not as busy doing everything else, I was creating more content. This last, probably, nine months has been a bit crazy, so I haven’t done as much. But I do find that, especially for me, video is so helpful for people. And because I don’t have a shopfront, your website, your social media is your shopfront. So people want to see, especially lunchboxes, they want to see how big it is and compare it to other ones and all of that. So I find that doing videos is really helpful for people, and in turn, that means they get a really good organic reach and there’s people tagging their friends. Then I can turn that content into Facebook ads. The videos of me standing in my kitchen showing off a lunchbox always outperform anything else that I’ve done.
Catherine Langman:
Yeah, interesting.
Tracey Batt:
Yeah, it’s really helpful. Then having that content as well, people ask me questions and I can refer them to that video and then they come back going, “Oh, that was so helpful.” So just putting out content that is really helpful for your customers, yeah, it’s going to be successful.
Catherine Langman:
Did you kind of arrive at that sort of content by just trying different things to see what really resonated?
Tracey Batt:
Yeah, basically. It was pretty early on that I started doing the videos showing the products off. I think I’d seen other people in other niches doing kind of similar things and doing it in shorter form on Instagram Stories. And so I thought, “Well, this is going to be useful for my customers as well.” So I just started doing it.
Catherine Langman:
Gave it a go.
Tracey Batt:
But it definitely doesn’t take one go. I stand there for ages restarting the video. But, yeah, it’s something that I know [inaudible 00:17:03] going to be helpful and I could use it in multiple different places as well. I can use it on Instagram and Facebook as ads and eventually I’ll get them on my website as well.
Catherine Langman:
Yeah, and kind of being time effective there as well, which is really good, especially when you’re super busy.
Tracey Batt:
Yep. Yes, exactly. So I would say my three tips, my first tip is to just do it. It might be very scary to begin with, but the more you do it, and especially this is for video, the more you do it, the easier it gets and the less you kind of care about what other people might think. My second tip would be to really think about what would help your customers, and it depends on what your products are and what your niche might be. So it might be blog posts that might be the best way of explaining it and getting your message across, or it might be photos, or it might be videos. So thinking about what your customer would like to see and then creating that kind of content.
My third tip would be to get help if you need to, and I’ve done a bit of that. I’ve had other people write blog posts for me in the past just because I was finding I wasn’t getting them done because I was busy. With photos, so especially for Instagram and your website, having an e-commerce store, again, it’s your shopfront, so having really good quality photos and lots of lifestyle photos is important. If you can’t do that yourself, like I can’t, get someone else to do it, whether it’s a photographer, or a brand rep, or a person on Instagram who takes a really good photo.
An example recently is I needed some new, fresh Easter related photos and I thought, “I could try and muddle my way through it and I probably won’t be able to do it very well.” Or I had a look through Instagram and I found a lady in Perth who takes beautiful photos, exactly the style I wanted. She’s open to collaboration. So I contacted her and she did all the photos and they turned out amazing, and now I have all of that content to use in the lead up to Easter.
Catherine Langman:
So good, yeah.
Tracey Batt:
So it doesn’t have to be you doing it all, but yeah, getting help. It doesn’t always have to cost a lot either because paying a photographer can be quite pricey, but there’s lots of people out there who take a good photo and are happy to do it in exchange for products.
Catherine Langman:
Yeah, absolutely. Actually, you’ve just prompted my memory. I think I did a bit of a Facebook Live myself a couple of weeks ago, just about. The How to Get Photos, and so I was talking about that just recently. So, yeah. But super important. I think something that I definitely see a lot of e-commerce stores do, especially in the early days, well, a couple of things that you’ve just jogged for me, one being, they just want to rely on the images supplied by the brands they stock, which can be a bit hit and miss, and of course, it’s also the same images that every other stockist of that brand have.
Tracey Batt:
Exactly, yeah.
Catherine Langman:
So that’s pretty hard to stand out from the crowd if you want to get ahead.
Tracey Batt:
Yes, yeah. That’s definitely something I’m trying to do as well is get some photos that are different to what everyone else is using.
Catherine Langman:
I guess you’ve got such a strong message still, even though you’re not making your own mixes of the food side of things, it’s still a lot of messaging and a lot of content and education that you’re doing on those topics. So, that might be different to some other stockist of these brands.
Tracey Batt:
Yeah, yep, exactly.
Catherine Langman:
Yeah. So, oh man, I had this other awesome idea. Oh, that’s right. Honestly, don’t you hate that when you just had this great idea and then it leaves your head?
Tracey Batt:
Yeah.
Catherine Langman:
The most embarrassing part of this is it wasn’t even my idea in the first place, but someone came up with this awesome idea very recently and I have to tell everyone about it because it’s so cool. But you were saying before that, you can’t do everything yourself and that you’ve outsourced some of your blogs and things like that. So this idea that I have to share is using SourceBottle, which maybe you’ve already done, but SourceBottle is like a PR callout platform. If you have a callout, it’s free for you to put your callout out there and anyone who subscribes to it can reply. But some of my clients have had some amazing people come back and write free content for them, that they might be experts in whatever field they’re in, but it’s such a fantastic way to get free content for your website.
Tracey Batt:
Yeah, that’s true, and that is something… I’ve heard of SourceBottle and I think I still get their emails. I have had that thought before myself, actually, that I should put something on there and then I haven’t done it. But, yeah, definitely if you need an expert in something, I think, yeah, it’s a great way of-
Catherine Langman:
Yeah, and you don’t know someone. Yeah.
Tracey Batt:
Yeah, yeah.
Catherine Langman:
So I am glad that I just remembered that again. Share that out.
Tracey Batt:
You’ve got it out there now.
Catherine Langman:
I’ve got it out there. The other thing that I think you sort of mentioned this earlier, you’ve got a team now and you’re looking for a warehouse. So clearly you’re growing, which is absolutely amazing and massive congratulations to you for that.
Tracey Batt:
Thank you.
Catherine Langman:
But it does kind of go hand in hand with what you said about not doing everything yourself, because you really can’t grow a business if you’re doing everything yourself.
Tracey Batt:
No, and-
Catherine Langman:
How did you go about that process of starting to build your team? Was it scary for you?
Tracey Batt:
Definitely. It’s like handing over your baby.
Catherine Langman:
Yeah.
Tracey Batt:
For someone who has always been a bit of a perfectionist and a control freak, the thought of handing over a part of your business to someone else is definitely scary. But then I also have learnt that… Well, my motto in business is, “Done is better than perfect.”
Catherine Langman:
Yeah, I love it.
Tracey Batt:
And so I’ve had to kind of work with that over the years and, yeah, you learn pretty quickly that you can’t do everything. So the first thing I outsourced was actually my social media posting. So I’ve got a VA who has been with me for a few years now and she’s amazing. She schedules all of the posts and puts together most of the posts. Then I approve them and make changes and that kind of thing. But that means my social media is always ticking over. I’m always putting things out there even when I’m so busy that I just wouldn’t if I was in charge.
Then, so I’ve actually also had my products in a 3PL warehouse before. So I outsourced the picking and packing. That was great, and that gave me a lot of time back to work on other parts of the business. But then they sold their business, and it was right at the beginning of COVID and everything was, “The world’s going to shut down.” So I brought it all back home.
Catherine Langman:
Oh, that would have been a bit of a shock to the system.
Tracey Batt:
Yes, and I didn’t really have a lot of notice when it was closing down.
Catherine Langman:
Oh, dear.
Tracey Batt:
So my options were either move to another 3PL or move it back home, and I thought, “With all of the uncertainty, I’m better off bringing it home. So if it all does just stop, at least all the stuff’s there and I can just kind of close the door and come back to it.” And of course, that’s not what happened.
Catherine Langman:
No, it exploded.
Tracey Batt:
The complete opposite happened and it’s just exploded. So, yeah, that’s why I’m now looking for a warehouse. So the other thing that I’ve outsourced is helping with packing orders.
Catherine Langman:
Good.
Tracey Batt:
So I’ve got two people who help me with that. Eventually, the plan is that I won’t be doing any of the packing, I’m still doing a lot of it now-
Catherine Langman:
Wow.
Tracey Batt:
… but train them in the whole process so that I don’t have to do that anymore, and that will free up a lot of time to be working-
Catherine Langman:
I bet.
Tracey Batt:
… on the business. And so next on my list is to get some help with customer service, especially for the really busy times, because, yeah, it gets a bit out of control. I’m trying to-
Catherine Langman:
Well, the more you sell, the more customer service queries there are.
Tracey Batt:
Yeah, exactly. Yeah, like before Christmas and in the back to school periods there’s… And I do, I like to get back to people within a reasonable amount of time, and I was just finding it was taking up so much of my time. So, yeah.
Catherine Langman:
Yeah, definitely.
Tracey Batt:
Finding the right people can be hard, but I think it pays off in spades once you do.
Catherine Langman:
Absolutely. Definitely, yeah. I was just trying to think back in my first business, the order in which I hired. Of course, I had a business partner, though, and she was in charge of all of the manufacturing and logistics. So I wasn’t having to pack the orders. But it did outstrip her capacity fairly early. But I think for me, on my responsibilities, it was, yeah, customer service and the social media probably in that order. But that would have been due to when I had that business, and social media sort of didn’t really exist when I first got started, which seems like a million years ago, when social media is part of the fabric of life now, isn’t it?
Tracey Batt:
I know, it is, and they do keep on changing things and adding more. It used to be you just needed to put up an Instagram post, then it was, no, now you need to do Stories and then it was IGTV and then it was Reels. And so there’s all these things you have to try and keep on top of. It’s basically a full-time job, social media.
Catherine Langman:
Yeah. It kind of is now, isn’t it?
Tracey Batt:
Yes.
Catherine Langman:
Do you sort of make any decisions along the way where, “Okay, I see that that’s coming, but I haven’t got the bandwidth for it right now. I’m just going to stick with what I can do”? Or do you really try and keep on top of all of those new things to be kind of the first in your market?
Tracey Batt:
A bit of both, I would say. I definitely do like to try and get on top of the new things because you see how well it’s working. So it’s almost to your own detriment if you don’t try and work these things out. I’m definitely no expert in things like creating Reels, but I have done a few and they always do really well. So, yeah, it’s kind of a catch-22 because if you don’t do it, you will get left behind, but it is time-consuming learning how to do it and coming up with ideas as well.
Catherine Langman:
Absolutely.
Tracey Batt:
You’ve got to make them interesting and put little videos together. Yeah, yeah.
Catherine Langman:
Yeah, lots of work keeping on top of it all. So what’s next for Adventure Snacks. Have you got some 2021 goals to kick?
Tracey Batt:
A warehouse.
Catherine Langman:
Other than the warehouse. Yeah, obviously that’s top priority.
Tracey Batt:
A warehouse is definitely up there. Yeah. So hopefully this year we’ll carry on the same kind of growth trajectory as the last 12 months. Actually, it feels extremely surreal to say this out loud, but I’m on track to hit a huge milestone this financial year, which is amazing.
Catherine Langman:
That’s fantastic.
Tracey Batt:
So outsourcing a little bit more. I also want to have my own range of products at some point. So I’ve got some ideas and, yeah, just working on them so that I’ve got my own branded products or product line. So, yeah, hoping to get the wheels in motion for that this year.
Catherine Langman:
That’s awesome. That’s really exciting. I guess-
Tracey Batt:
See how it goes.
Catherine Langman:
… it makes sense because you’ve got this fantastic captive audience there. You’ve got your amazing community. They’re engaged, they’re buying from you all the time. So why not make the extra margin and have your own products?
Tracey Batt:
Exactly, yeah. Extra margin, and also just being able to create something. Like, when I created the mixes all those years back, yeah, I used to call it, “My other child,” because you’ve created them from scratch-
Catherine Langman:
Yeah, it is satisfying.
Tracey Batt:
… and it’s everything that’s in your head that comes to fruition. So having a bit more control over it and being able to be creative in the marketing of that as well.
Catherine Langman:
So it sounds like-
Tracey Batt:
So, yeah, it’ll be exciting. Just need to work out what it’s going to be.
Catherine Langman:
It sounds like you have the kind of personality that will definitely enjoy that creative process.
Tracey Batt:
Yeah, for sure.
Catherine Langman:
Yeah, so good. Some amazing tips and anecdotes that you’ve been able to share with us today. I guess before we bring it to a close, is there anything else that you’d like to share that might help someone coming up the ranks, perhaps launching, or just early days in their business?
Tracey Batt:
Oh, I would say learn as much as you can. So in the beginning I used to do all sorts of webinars and read blogs and read in Facebook Groups and that kind of thing. Just really give it a go and try and be a bit different from other people.
Catherine Langman:
Yeah, perfect.
Tracey Batt:
Yep.
Catherine Langman:
I love it. Well, thank you so, so much. Before I hang up, let’s share your website address and your socials. I’ll obviously link them from the show notes, but give yourself a shout-out.
Tracey Batt:
So my website is adventuresnacks.com.au and then it’s adventuresnacks on Instagram and Facebook.
Catherine Langman:
Fantastic.
Tracey Batt:
But Instagram is where I hang out the most.
Catherine Langman:
Yeah. So definitely the place to head first.
Tracey Batt:
Yeah, yeah.
Catherine Langman:
For those of you who do have little kids, mine aren’t so little anymore, thankfully, but go and get some inspiration. I think it’s such good content that you put out. So definitely a place to check out.
Tracey Batt:
Oh, thank you.
Catherine Langman:
Yeah, awesome.
Tracey Batt:
Thank you, Catherine.
Catherine Langman:
Well, thanks so much for joining us today, Tracey. It’s been awesome having you on the show.
Tracey Batt:
Thank you.