You may have heard me say this just a few times (okay, maybe lots more than a few times!) while talking about the Facebook and Apple iOS14 updates.
It’s more important now than ever to be the one in the driver’s seat when it comes to your audience.
We’ve seen it countless times over the years where businesses have lost their relationship with engaged shoppers due to Instagram, Google, and Facebook business changes and this certainly won’t be the last.
So where is the number one place you can connect with engaged shoppers and be able to own all your own content and data? Yep, that’s right, your email list.
Building a lucrative email list must be a key part of your marketing strategy in 2021.
It’s not a quick strategy, but it IS a fool proof strategy that will help you create and build a relationship with your audience and will put you in a very good position come holiday season 2021 and beyond. Because all the businesses that we see flourish every peak buying season are the ones who’ve been working consistently throughout the year to grow their email list. And it’s returned BIG TIME for them.
And don’t forget, even if you rely on other forms of marketing, they perform even BETTER when combined with an engaged email list, that knows your brand and are ready to buy.
This is a topic I’m passionate about for eCommerce businesses and I can’t wait for you to get started on creating your very own strategy on how to build a lucrative email list.
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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Links mentioned in this episode:
Free Rockstar Productpreneur community
Podcast Episode: Your Ultimate Guide to eCommerce Email Marketing
Stamped – Invite your customers to leave a review
Klaviyo – email marketing platform for eCommerce stores
Other Ways To Enjoy This Episode:
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