Apple iOS14: What eCommerce Brands Need to Know

Unless you’ve been living under a rock you have probably heard something about the new Apple iOS14 update. You’ve likely either chosen to ignore it completely as it’s just too hard to get your head around or you’ve gone into panic mode about what this could mean for your paid Facebook advertising that you’ve put so much effort into.

It’s a lot to take in and it really is a big change to how we have thought about paid Facebook advertising. And that’s why I’ve brought Rich Watson, our senior Facebook media buyer, in to have a chat about all that he has uncovered and where we go from here.

Don’t fear the changes. The updates will bring opportunity and a greater focus on community. 

It’s actually quite exciting! What we’re seeing is a return to a focus on knowing who your audience is, creating your own content and increasing the engagement with your audience. 

Ever since I started my business in 2007 I have seen change after change of the platforms that we rely on. Whether it be Google’s search algorithm or Facebook or Instagram, all changes have proven one fail safe method to not being chained to Zuckerberg or Silicone Valley. 

It’s been true for years and never been truer then right now. You must build your own engaged audience.

Listen as Rich and I share the changes to come out of Apple iOS14 update and what actionable steps you need to take right now.

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Verify Your Domain With Facebook (& Other Steps to Mitigate the Apple iOS Update

How To Setup Facebook’s Conversions API On Your Shopify Store

75% Off Planner Book + Training Bundle

Free Rockstar Productpreneur community

Other Ways To Enjoy This Episode:

Read the Transcript

Listen on iTunes

Listen on Spotify