With Felicia Rusher from I Still Call Australia Home
eCommerce stores that have a great selection of products and a solid Christmas marketing strategy have always seen a surge in revenue throughout the holidays, and 2020 will be no different.
In fact, with customers around the world turning to online shopping right now for all their gift-giving needs, the 2020 holiday season is set to be the most lucrative yet for eCommerce.
But don’t rejoice just yet, because the competition for customers will be fierce.
Just listing some Christmassy products on your store is not enough. We can’t just expect people to turn up on our virtual doorstep, wallets in hand…
We need to plan our Christmas marketing to help bring people to our stores and give them a reason to buy.
This week on the show, I’m joined by a guest Felicia Rusher, owner of eCommerce boutique I Still Call Australia Home.
During the episode, we take a deep dive into her 2020 Christmas campaign, which she actually launched in July this year and is still rolling out.
Oftentimes, people think of marketing as being just Facebook ads or Emails or social media content, and they treat them all completely separately.
Whereas what you want to do is think about the creative concept or idea for your campaign first and then think about how you can communicate that concept to your audience through those different channels.
Felicia has been able to do such a brilliant job with this campaign and I really want you to listen to how she’s gone about it so that you can learn from her and take the ideas into your own business.
And let me tell you, this approach to your marketing campaigns really, really works!
Despite the fact that Felicia lost a big portion of her market with Covid, thanks to tourism and international business travel effectively grinding to a halt, her sales are still up by 50% compared to last year!
And she’s still got the busiest time of her Christmas sales still to come.
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Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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Links mentioned in this episode:
FREE eCommerce Campaign Planning Guide & Template
Free Rockstar Productpreneur community
I Still Call Australia Home website and Facebook
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