How To Plan A Christmas Campaign

The most magical time of the year has taken over our minds and to-do lists.

It’s the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns.

Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in income, if you want to have a successful Christmas sales season it’s essential to plan in advance.

ESPECIALLY this year – 2020 – where the Covid pandemic has pushed shoppers online instead of in-store. We MUST be proactive and organised in order to enjoy a successful sales season up to Christmas and the end of the year!

In this episode, I share:

Key insights into online shopping behaviour that you should take into consideration for your Christmas and Holiday marketing campaigns, and
My top 10 tips for a successful eCommerce Christmas promotion.

Listen now to learn exactly how to plan your Christmas campaign.

Listen now.

NOTE – you’ll probably want a pen and paper handy to take notes during this episode!

Don’t miss the 50% off deal on my Black Friday training blueprint…

Want to learn how to run a successful Black Friday promo? One that’ll build your audience AND generate an absolute truckload of sales in just 4 days?

Rather than waste time trying to figure this out alone, grab my Record Breaking Black Friday Blueprint training at 50% off!

Normally $197, you can get your hands on this for just $97! So now’s the perfect time to jump on this deal 🙂

Get instant access here now.

(No coupon required.)

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Podcast Episode – How To Plan A Killer Black Friday Promo

Get 50% Off my “Record Breaking Black Friday Blueprint” Training Bundle

Free Rockstar Productpreneur community

CoSchedule Email Subject Line Tester

Other Ways To Enjoy This Episode:

Read the Transcript

Listen on iTunes

Listen on Spotify

Follow Me @cathlangman

cathlangman

2,501

We help Ecommerce stores with their online marketing so they can scale faster.

Ever feel like you’re stuck on a marketing hamster wheel?

You’re constantly hustling (creating content, running ads, launching campaigns) but you’re not seeing the long-term results you expected.

You might get a temporary boost, a spike in sales, but then...you’re back to square one.

The truth is: that endless cycle isn’t sustainable.

Take particular note of the increase in revenue attributed to Klaviyo (up 66% to a total of 36% of all revenue).

And, the proportion of that generated by automated flows – 89%.

Imagine if you made that much of your revenue automatically?

If you’re not generating a MINIMUM of 20% of your revenue from email marketing, you’re probably not as profitable as you could be.

And you’d definitely be leaving money on the table. (Not something many brands can afford to do at this point in time…)

Here’s what one of our recent Mastery clients has achieved in their Klaviyo account since starting our program 2 months ago:

It’s pretty cool.

Ready to Stop Spinning and Start Winning?

I invite you to book a no-obligation call with us.

We’ll help you calculate the results you can achieve with the right plan in place!

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

0 0

Open

Ever feel like you’re stuck on a marketing hamster wheel?

You’re constantly hustling (creating content, running ads, launching campaigns) but you’re not seeing the long-term results you expected.

You might get a temporary boost, a spike in sales, but then...you’re back to square one.

The truth is: that endless cycle isn’t sustainable.

Take particular note of the increase in revenue attributed to Klaviyo (up 66% to a total of 36% of all revenue).

And, the proportion of that generated by automated flows – 89%.

Imagine if you made that much of your revenue automatically?

If you’re not generating a MINIMUM of 20% of your revenue from email marketing, you’re probably not as profitable as you could be.

And you’d definitely be leaving money on the table. (Not something many brands can afford to do at this point in time…)

Here’s what one of our recent Mastery clients has achieved in their Klaviyo account since starting our program 2 months ago:

It’s pretty cool.

Ready to Stop Spinning and Start Winning?

I invite you to book a no-obligation call with us.

We’ll help you calculate the results you can achieve with the right plan in place!

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

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Can you believe it? It`s already that time of year again—Black Friday and Cyber Monday (BFCM) are just around the corner! 🛍️ While you’re still recovering from last year’s shopping frenzy, it`s time to dust off those strategies and get ahead of the game.

Well if you`re in need of help with your email strategies, one amazing resource is the Kalviyo BCFM Hub where you can get expert advice for accelerating your audience growth with Klaviyo tools and integrations!

⭐️Get real-time guidance from Klaviyo experts
Join a live training session to learn best practices, ask questions, and get the guidance you need to get ahead this BFCM.

⭐️Your BFCM strategies of the week
Explore new ideas, strategy playbooks, and best practices so you can launch a successful BFCM campaign.

Klaviyo is getting
https://www.klaviyo.com/solutions/bfcm

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

0 0

Open

Can you believe it? It's already that time of year again—Black Friday and Cyber Monday (BFCM) are just around the corner! 🛍️ While you’re still recovering from last year’s shopping frenzy, it's time to dust off those strategies and get ahead of the game.

Well if you're in need of help with your email strategies, one amazing resource is the Kalviyo BCFM Hub where you can get expert advice for accelerating your audience growth with Klaviyo tools and integrations!

⭐️Get real-time guidance from Klaviyo experts
Join a live training session to learn best practices, ask questions, and get the guidance you need to get ahead this BFCM.

⭐️Your BFCM strategies of the week
Explore new ideas, strategy playbooks, and best practices so you can launch a successful BFCM campaign.

Klaviyo is getting
https://www.klaviyo.com/solutions/bfcm

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

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👉 Use This Simple Daily Framework To Create Profitable Growth

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche.

This online store had been given some bad advice about scaling her business, particularly about Facebook ads.

It was such damaging advice and nearly sent the poor woman bankrupt!

The conversation got me to thinking a lot about two things:

1. What are we all optimising for in our business? Growth? Profitability? Time? These are opposing forces and you can`t maximise them all at the same time.

And

2. A lot of business owners just don’t figure out a way to pay themselves. Sometimes this is a lack of knowledge around managing cash flow and generating profit.

Sometimes it’s a conscious decision to delay the payday to some potential future date when a big vision is realised and, perhaps, the business sold, and to keep reinvesting every possible dollar in the business towards that end goal.

Building a business with predictable, profitable growth can feel obvious in theory... but is often overwhelming in execution.

Getting caught up in that ‘growth at all costs’ mentality often results in an entrepreneur constantly chasing shiny objects. Jumping from one expert or program making big promises to another, without actually taking the time to learn the fundamentals of business.

Or without realising that the fastest way to growing a successful business is a lot like getting fit – it takes dedicated practice and repetition with constant improvements over time.

What is actually required in business is a simple daily framework for planning and executing profitable growth, that you practise every day.

Episode’s Show Notes: https://www.catherinelangman.com/episode-245/

2 0

Open

👉 Use This Simple Daily Framework To Create Profitable Growth

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche.

This online store had been given some bad advice about scaling her business, particularly about Facebook ads.

It was such damaging advice and nearly sent the poor woman bankrupt!

The conversation got me to thinking a lot about two things:

1. What are we all optimising for in our business? Growth? Profitability? Time? These are opposing forces and you can't maximise them all at the same time.

And

2. A lot of business owners just don’t figure out a way to pay themselves. Sometimes this is a lack of knowledge around managing cash flow and generating profit.

Sometimes it’s a conscious decision to delay the payday to some potential future date when a big vision is realised and, perhaps, the business sold, and to keep reinvesting every possible dollar in the business towards that end goal.

Building a business with predictable, profitable growth can feel obvious in theory... but is often overwhelming in execution.

Getting caught up in that ‘growth at all costs’ mentality often results in an entrepreneur constantly chasing shiny objects. Jumping from one expert or program making big promises to another, without actually taking the time to learn the fundamentals of business.

Or without realising that the fastest way to growing a successful business is a lot like getting fit – it takes dedicated practice and repetition with constant improvements over time.

What is actually required in business is a simple daily framework for planning and executing profitable growth, that you practise every day.

Episode’s Show Notes: https://www.catherinelangman.com/episode-245/

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Have you started working on your Black Friday promo yet?

Not to scare you or anything…but it’s literally only two months away!

Whether you’re planning to host a big blowout sale or just offer a discount on your signature product, Black Friday can take a lot of work.

The sooner you start planning, the easier it is to manage everything. By designing your sale, developing promotional content, and getting everything set up on your website, you can avoid the stress of last-minute preparation.

I’m gonna make this a WHOLE lot easier for you today though!

Take a look at these beautifully designed, scroll-stopping Black (or Green) Friday themed Canva templates:

For just $95, you can save yourself hours (if not days!) of time and frustration when designing all your promo graphics.

Instead, download these templates, add your own product shots, and in a few quick steps you’ll have your promo content looking professional AND feel confident that your promo will stand out from the crowd!

And if there’s one requirement for winning big this Black Friday? It’s actually getting your promo content seen amongst the crush of brands advertising big!

So, grab your set of Canva templates now and get ready to stop the scroll and win big this Black Friday.

https://fancifydesign.co/shop/

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

0 0

Open

Have you started working on your Black Friday promo yet?

Not to scare you or anything…but it’s literally only two months away!

Whether you’re planning to host a big blowout sale or just offer a discount on your signature product, Black Friday can take a lot of work.

The sooner you start planning, the easier it is to manage everything. By designing your sale, developing promotional content, and getting everything set up on your website, you can avoid the stress of last-minute preparation.

I’m gonna make this a WHOLE lot easier for you today though!

Take a look at these beautifully designed, scroll-stopping Black (or Green) Friday themed Canva templates:

For just $95, you can save yourself hours (if not days!) of time and frustration when designing all your promo graphics.

Instead, download these templates, add your own product shots, and in a few quick steps you’ll have your promo content looking professional AND feel confident that your promo will stand out from the crowd!

And if there’s one requirement for winning big this Black Friday? It’s actually getting your promo content seen amongst the crush of brands advertising big!

So, grab your set of Canva templates now and get ready to stop the scroll and win big this Black Friday.

https://fancifydesign.co/shop/

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

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Elevate your design game by linking Klaviyo with Canva! This easy integration lets you grab awesome images from Klaviyo to use in Canva and send your cool designs right back into Klaviyo. Once your Canva creations are in your Klaviyo image library, you can spice up your emails, SMS campaigns, sign-up forms, and more. Let’s make your marketing pop!

It`s as simple as:

1. Intergrating the apps
2. Designing
3. When you’re ready to export, select Export. When the image export is complete, you will see a success message that links to your Klaviyo image library.
4. You can view all of the images in your Klaviyo account, including those exported from Canva, by navigating to your Klaviyo account and selecting Content > Images & brand.

Once an image has been uploaded to Klaviyo, you can easily drag it into your Klaviyo content — including email templates, MMS messages, rich push notifications, and sign-up forms.

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

1 0

Open

1 0

Are your product pages ready to convert visitors into loyal customers? 🛒✨ If you’re not sure, it’s time to take a closer look! Optimizing your product pages can make all the difference—think eye-catching images, compelling descriptions, and easy navigation.

Let’s turn those curious clicks into enthusiastic buys! Ready to elevate your product pages and boost those conversions? Let’s dive in! 🚀💰

Here are 3 easy optimisations to improve CRO, often overlooked:

1. Ensure the "ADD TO CART" button is above the product description and that it stands out from the rest of the page.
2. Display shipping costs either below the button or include a "Shipping & Returns" tab containing the nitty gritty shipping info.
3. Display reviews below the product description and tabs. 63% of customers are more likely to make a purchase from a site that has user reviews. Amazon has even found that products with bad reviews sell better than products with no reviews.

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

2 0

Open

Are your product pages ready to convert visitors into loyal customers? 🛒✨ If you’re not sure, it’s time to take a closer look! Optimizing your product pages can make all the difference—think eye-catching images, compelling descriptions, and easy navigation.

Let’s turn those curious clicks into enthusiastic buys! Ready to elevate your product pages and boost those conversions? Let’s dive in! 🚀💰

Here are 3 easy optimisations to improve CRO, often overlooked:

1. Ensure the "ADD TO CART" button is above the product description and that it stands out from the rest of the page.
2. Display shipping costs either below the button or include a "Shipping & Returns" tab containing the nitty gritty shipping info.
3. Display reviews below the product description and tabs. 63% of customers are more likely to make a purchase from a site that has user reviews. Amazon has even found that products with bad reviews sell better than products with no reviews.

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

2 0

It’s easy to get caught up in the daily grind of working "in" the business—handling tasks and putting out fires. But those distractions can really pull you away from working "on" the business, where the real growth happens.

When you spend too much time in the weeds, you miss out on opportunities to innovate and strategise, which can hold you back from reaching your goals. Finding that balance is key to unlocking your business’s true potential!

If you’re looking to step back and focus more on the big picture, here are some easy strategies to help you work "on" the business!

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

3 0

Open

It’s easy to get caught up in the daily grind of working "in" the business—handling tasks and putting out fires. But those distractions can really pull you away from working "on" the business, where the real growth happens.

When you spend too much time in the weeds, you miss out on opportunities to innovate and strategise, which can hold you back from reaching your goals. Finding that balance is key to unlocking your business’s true potential!

If you’re looking to step back and focus more on the big picture, here are some easy strategies to help you work "on" the business!

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessownersa

3 0

Navigating Your Way to Success: 🚀 Is Your Navigation Intuitive? Plus, 3 Tips for Managing a Large Product Catalog!

An intuitive navigation is extremely important for your website. It allows users to understand your core ranges/products and helps them to quickly and easily find what they are looking for.

When you have a large catalogue of different products with many collections your navigation can quickly spiral out of control and make it difficult for people to find products. Or worse still you have products that aren`t even represented in your navigation so they`ll never be found or purchased.

Check out our 3 Tips for Managing a Large Product Catalog! 👉

1 0

Open

Navigating Your Way to Success: 🚀 Is Your Navigation Intuitive? Plus, 3 Tips for Managing a Large Product Catalog!

An intuitive navigation is extremely important for your website. It allows users to understand your core ranges/products and helps them to quickly and easily find what they are looking for.

When you have a large catalogue of different products with many collections your navigation can quickly spiral out of control and make it difficult for people to find products. Or worse still you have products that aren't even represented in your navigation so they'll never be found or purchased.

Check out our 3 Tips for Managing a Large Product Catalog! 👉

1 0

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How To Plan A Christmas Campaign

Listen now to learn exactly how to plan your Christmas campaign.

Subscribe & Review in iTunes

Links mentioned in this episode:

Other Ways To Enjoy This Episode:

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