Catherine Langman:

Well, hello there, it’s Catherine Langman here back with another episode of the Productpreneur Success Podcast. And this week on the show, we’re going to be diving into all things Christmas marketing and making sure that you guys are all set up to have the most successful e-commerce Christmas promotion. And for those of us who are in e-commerce or in retail of any sort, whether you’re wholesaling, you’re running a brick and mortar store, or you’re selling online in an e-comm store, this is the time of year to be selling. The most magical time of the year has taken over our minds and our to do lists. And that means it is start time planning if you want to run a successful e-commerce Christmas promotion. Now, personally, as a consumer, as a shopper, I can’t even start thinking about Christmas shopping until the last birthday of the year is over in this household, on November 25th.

Catherine Langman:

I’ll never forget having an exactly one month old baby, and it will be 14 Christmases ago this year. But you know, as a brand owner or as a retailer, you really need to be planning hopefully you already thinking about it, but you really need to be planning well in advance, if you want to have a successful Christmas or holiday sales season. And many small businesses selling online, including my clients and in my businesses are really thinking about Christmas already, but also thinking about really kicking it off super early this year. Thanks to good old Corona, COVID-19, many, many shoppers are already thinking about and starting to shop for Christmas. And I think that a lot of freight companies as well, Australia Post, certainly here in Australia they’re really under the pump thanks to this massive shift to online shopping.

Catherine Langman:

So as consumers, we know we have to place our orders early. So as business owners, we need to be organized and we need to get things moving. So as a bit of a format for today’s episode, I’m going to start with sharing some, essentially some insights about online shopping behavior that can be drawn from last year’s Christmas. And also just really by observing the way e-commerce seems to be performing through the year. So thinking about some of these insights so that you can take them into consideration in your own business and with your marketing and promotions. So we’re going to start with those sorts of online shopping insights. And then we’re going to dive into some really solid tips for success to make sure that you have a super successful Christmas and holiday season, holiday sales season, you really nail your marketing campaigns and your promotions, and have a fabulous final quarter of the 2020 year. If, really make the most of it. It’s been a doozy this year, hasn’t it? So let’s try and finish it off as strongly as possible.

Catherine Langman:

Alright, without further ado, let’s dive in. So going through some insights that you really need to consider in regards to online shopping behavior. And the first thing is really looking at mobile shopping and in fact it appears that the youth, as well as baby boomers, so the younger and the older generation seem to be the ones leading the charge when it comes to shopping online. And there has been such an enormous swing towards people actually purchasing and checking out of stores on their mobile device. So mobile commerce is really increasing at a rapid rate. And as an e-commerce marketing expert I see many, many, many websites that have really poor mobile shopping experience. And there are some common pain points that cause shoppers to give up, trying to buy from a website on their mobile phone.

Catherine Langman:

Number one being the website page load speed is just far too slow. Another one is unclear images. And I think when it comes to shopping online, especially on your mobile, you really need to be mindful about your images. Obviously they need to be really good resolution so that they’re not fuzzy or unclear, but also showing multiple different views and even some little animated gifts. So there’s a little bit of a movement happening there. Not because movement is necessary, you don’t want to go overboard with the movement or video, but just being able to easily show front, back sides, inside, outside depends what it is, of course. So making it really easy for people to see what they’re buying. Another issue that impacts mobile website browsing is your font size.

Catherine Langman:

So is the text too small to read? And it’s not just the size of the font either, it’s also how legible is it? So if it might look really pretty, if it’s a really kind of faint gray on a white background or a white on a gray background, or that the font that you’ve chosen is a really fine, thin sort of text, but if that’s too hard for people to read, then they’re just going to give up. So that’s another one. Product information too difficult to see. So don’t make people scroll for hours to find the right information. It’s very different experience shopping on a mobile phone compared to on a desktop computer. And then of course, another one that can impact mobile experiences that the content just doesn’t fit on the screen.

Catherine Langman:

And so you’re going to have probably close to half of your holiday shoppers potentially shopping on their mobile. So you don’t want to lose that big chunk of your potential income because of fixable technical issues with your website. And one of the biggest causes for these problems that I observe is that the business owner or the person responsible for the website is only working on it and looking at it on their desktop computer. So any time that you make a change on your website or you’re going through a redesign or anything like that, you need to test it and look at it on your mobile as well because it is imperative that your website works just as well, if not better on mobile.

Catherine Langman:

And actually one last thing about having a really, really good experience on a mobile version of your website is the menu. So for those of you, e-comm retailers who have a very large range and you have a big menu, a big… Whether it’s a lots of menu options or lots of categories, and I know many of you do, then you really need to be very careful about how you present that sort of a mega menu on mobile, making it very easy to navigate and not taking up the entire screen. But also putting a search field at the top of your website, so that… Because that can just make it super easy for people to find stuff. All right, the next thing, that was an interesting insight over the last, and this is a trend, over there last couple of years that nearly 50% Video is King is the title of this one. Nearly 50% of shoppers watched video content posted in stories across social media platforms. And over 60% of shoppers report seeing the videos showing products being worn or used, that helps them make a purchase decision.

Catherine Langman:

I think for those of you who are really consistent with posting video content on Instagram, IGTV and your stories, all of that good stuff, you know this because you see a direct correlation just generally speaking between that sort of a content and visitors heading to your website to buy. And on that note, I know that many of you feel a little bit nervous about getting in front of the camera or you feel a bit nervous about shooting live video and I’m with you. It’s not one of my favorite pastimes either. But honestly the clients of mine who are experiencing the fastest, biggest growth are all making really frequent use of video content on social media. And you don’t have to be in front of the camera, there are ways of doing it. If that’s not your bag of chips, then don’t it.

Catherine Langman:

But find a way where you can get some video content together, whether you are using other people to create that content for you such as brand reps, or you just putting the camera on the product and you’re demonstrating the product and not putting your face in front of the camera. So video is super duper important. The next thing I want to talk about as an insight is customer service. And really your customer service it’s not just on email or phone anymore. It’s on social media as well. So instant messaging via social media channels. It can feel quite difficult to manage social media in so many different channels, but it is important. And many shoppers say that they will message a business on social media, especially during gift buying and highly promotional or big shopping periods of the year like we’re heading into now.

Catherine Langman:

And many people will be way more likely to buy from a business if they’re able to contact you through instant messaging. I think to the consumer, it shows that there’s somebody there and they’re on the ball. And I guess many of us, we were searching on social media while we’re researching gift ideas, we’re researching product information, we’re researching reviews, we’re doing all of that on our mobile phone. And so there is a correlation there with the increase in instant messaging for customer service as well. So any time your traffic and sales go up, the customer service inquiries go up as well. And so you just need to be prepared whether that means that to be prepared for this, at this time of year, you need to get a few more hands on deck and just get maybe an extra person to join your team to handle that kind of stuff.

Catherine Langman:

But if you can offer really helpful as well as prompt customer service, so this means not using a bot. I know sometimes you need to use the automated messaging type responses when it’s out of hours, but during regular shopping hours, I think you need to have a human there being able to help people out so that they can make their purchase decisions. Okay. The next insight, which should be a bit of a no brainer this year, is that Christmas shopping is starting earlier and it is really is starting now or people are on it already. And I know that we like to have a bit of a laugh that Easter eggs and hot cross buns start selling at Woolworths on Boxing Day. But at the end of the day, we are shopping early this year for Christmas.

Catherine Langman:

And I mean, that’s been a trend over the last couple of years, but this year in particular, people are shopping early. They’re getting organized with, we’re well trained as shoppers now to expect that postage and shipping is going to be slow and we’re getting on it early. So this means that you need to be thinking about and planning your Christmas marketing and your holiday marketing much earlier. Otherwise you’re going to miss the boat. And it also means that your Christmas marketing needs to be sustained over a longer period of time. And I realized that that is going to be difficult for many. And we are going to talk about some of the marketing planning related items in a minute. So got your back there. But think of it in three stages. So your early bird buyers, they want what’s new and they want to be organized. So you don’t need to be discounting that kind of stuff. That’s more about kind of adding and releasing and launching all of the new stuff now.

Catherine Langman:

Then your volume buyers, they’re going to be buying in November. And they will definitely be taking advantage of specials like Black Friday. So the Black Friday to Cyber Monday kind of promotional weekend. And then your December buyers tend to get a little bit desperate and they’ll respond well to free express shipping and gift voucher offers, and other ways that you can make things really simple, like gift wrapping, gift cards, all of that kind of stuff. So think about it in those three chunks. And then in a little minute, we’ll get onto talking about some specific step-by-steps with regards to Christmas marketing. All right. The next thing that is obviously been a big trend over the last few years is your Black Friday to Cyber Monday is huge worldwide now. This is… And we spoke about it on last week’s podcast episode. So I’ll link to that in the show notes for this episode. But essentially Black Friday, it’s a four day sale event is pretty much one of the biggest sale events in the e-commerce marketing calendar.

Catherine Langman:

It starts at the end of November, the day after Thanksgiving. So it is kind of like a little bit like Australia’s old Boxing Day sale only before Christmas. So typically you’re getting all of the gift buyers here. So it’s a four day sale event. And whilst it never used to be such a big deal in Australia, by the last couple of years, it’s grown exponentially and it’s absolutely huge. It’s really not something that you want to seat out. And you don’t necessarily have to discount a lot, if you’re unsure about that, definitely go and listen to last week’s episode. But the point is shoppers are out shopping. They want to buy. So you just got to put some stuff in front of them and you’re going to make money. And look, I’ve had people even have their best weekends without having an offer out there for Black Friday but if you put some decent marketing together and you really make a go of it, you can really go hard and see a lot of sales growth just on that four day weekend.

Catherine Langman:

But the key is to be able to sustain your Christmas promotional messaging beyond that. So before your Black Friday promo event, it’s more about the full priced, what people wanting, what’s new and being organized. Then of course, we head into that promo event. And then beyond that, we still need to be able to sustain the Christmas and holiday marketing with the right messaging so that we can still keep selling right up until Christmas. So, like I said, we’ll talk about some of that in a minute, that marketing stuff in a minute. But a couple more insights to share with you here. The next one is really about how much customers really want a smooth online shopping experience. At the end of the day, and look, this doesn’t go just for Christmas or the holiday season, this goes for every day of the year when you are running an e-commerce business. But because friction slows shoppers down but the issues that shoppers experience aren’t always caused by technical issues with the website.

Catherine Langman:

So here’s what else is important to your Christmas shoppers or your holiday season shoppers? I apologize for always using the word Christmas. I know that it’s not Christmas to everyone. But it is certainly holiday sale season. So delivery timeframe hugely important. We need to be super upfront and clear about the delivery timeframes, especially at the moment when our freight and courier companies are really under the pump with this massive increase in volume of parcels from e-commerce shopping, the growth in e-commerce this year. So you need to make it really obvious to customers when do they need to place their order by, in order to have a good chance of receiving it before Christmas. So if there’s regular postage and express postage timeframes, you might even just upgrade everyone to express right now, if that’s affordable for you, I probably would just do it. But make it very clear to yourself, so you’re clear of it, but with it, but also make it clear on your website. So even have a permanent banner up at the very top of your site that clearly communicates what the cutoff delivery date is, or the cutoff order date for delivery before Christmas.

Catherine Langman:

The next, or probably one of the biggest things is product availability. This has been a big deal this year. I know that there are a number of product categories where being able to keep product in stock has been very difficult and things like fitness equipment, for instance, I know that a lot of people have been trying to keep themselves out at home with home gym set-ups. And so it’s been really hard to get stuff in stock. And I know that sort of issue has hit many of our clients who are manufacturing offshore, and really struggling. Even people who are either manufacturing in Australia or printing or purchasing their packaging in Australia is really hard to get stuff. So make it very obvious on your website, what is in stock and what is pre-order or what’s out of stock. So obviously having too much displaying, out of stock is going to impact sales conversions. But if you sell stuff that’s not actually available and can’t be shipped straight away, you’re just going to end up with some very pissed off customers and that’s not cool.

Catherine Langman:

Another thing that is super important to customers at this time of the year is free shipping. So I think fast and reliable shipping is probably more important, but free shipping is hugely influential as a promotional tactic. And of course, customer service, this holiday season is the one time of the year that your customer service team needs to be on it’s A game. So at the end of the day, we all know that not everything is within your control, for example, shipping and delivery times, but you really just need to be ensuring that you do what you can to make it as smooth and reliable as possible. So choosing the most reliable shipping options, so not necessarily the cheapest but definitely get some help with customer service, especially manning your social media messages, like I said earlier. And making sure that you’re on top of product availability on your website and that sort of thing, but customer service is going to save your bacon if you are wanting to keep customers onsite, even when things don’t go smoothly.

Catherine Langman:

All right. Another insight, and the last insight that I will mention is kind of more like a marketing tip, I suppose, before we dive into some more marketing strategies, and this is really that free shipping works. And I know that shipping is a huge cost for every e-commerce business. I feel it as well. And we all want to try and reduce that impact of that cost on our bottom lines, but the statistics on Christmas shopping behavior and holiday shopping behavior, they’re really hard to ignore on this. Free shipping it’s just such a huge influence when you’re buying gifts for other people, especially when right now, many of us are going to be buying gifts online and having them shipped direct to the recipient. Because there’s still many places around the world where you can’t travel. And so we want to show that we love and remember our friends and family by sending a small gift. And that means we are going to be spending a lot on shipping.

Catherine Langman:

So wherever possible, build the shipping fees into the cost, the retail price of your products, so that you can offer free shipping, and it’s not going to kill your business. So a couple of tips from my own experience on this note, the closer to Christmas you get, if you can offer free express shipping, you will easily convert a lot more sales than you would otherwise. And also for full price plus free shipping generally will outsell discount price plus shipping on top at this time of the year, which is a bit [inaudible 00:20:50]. I mean, it all ends up the same in the end, but for whatever reason that seems to work better. So there you go. Now, on the marketing and promotional front, my number one tip for success is absolutely to keep it simple. But let’s go through some specific tips to help you make your Christmas campaign absolutely stand out and yield outstanding results.

Catherine Langman:

So remember that Christmas is the time of the year where you can afford more effort than usual, much, much more in fact, and through the use of really organized, really well planned, well executed marketing, you can really make things super, super successful. You can convert way more than you would otherwise. I reckon that playing Santa Claus or your version of Santa Claus in your culture means that you get to give your customers that warm and fuzzy holiday feeling by letting them know how very special they are to you. So as much as it is a super noisy time of the year, and of course, much of our marketing, most of our marketing as business owners is of course, to try and drive the traffic and sales in our business.

Catherine Langman:

But you also want to be sharing a message of of love and friendship and good health and all of that kind of stuff. And letting your customers know that you value them as well. So it’s about making them feel those warm and fuzzy feelings, as well as, obviously you trying to drive a few sales in your business. So how do we make sure though that your marketing stands out to your customers? Because it is a very noisy time of year. It’s going to be a very highly promotional time of year. People, customers, shoppers, consumers, we’re all going to be seeing lots and lots and lots of marketing messages all over the place. And you do not want to get lost in that festive [inaudible 00:22:55] that is our inbox at this time of the year. So the first thing you want to do is to review what you did last year. Now, of course, if you didn’t do anything last year, then that’s a simple task to complete.

Catherine Langman:

But you really, if you did do something last year, however, organized or comprehensive it was, you need to review it and figure out what worked and what didn’t, and how can you learn from and improve on last year’s efforts. And I would give you a hot tip here, this year don’t leave that step off, do it, as soon as you finished your promotion, don’t wait until this time next year to do that review. Because you’ll forget stuff. But do what you can now in reviewing what you did last year. The next thing that I would recommend is researching what your competitors are doing. So they might not be doing anything yet, but they might and we need to remember that other businesses are selling to the same customers as you are. So what are they likely to do this year? Of course, if you are able to remember what they did last year, that would also be helpful, but if they’re doing something now, then you want to check it out. But also just a general review of your competitors, what are their strengths and weaknesses? Take advantage of the later and do better.

Catherine Langman:

And you will definitely stand out to the customer. But the other thing is that you want to remember that the end of the year is the most lucrative sales period for seasonal purchases. So with this, you need to research what your customers are spending their money on this Christmas. And definitely look at things like the average dollar value of those purchases. This year is going to be a very different year to past years because of the year that we’ve lived through with COVID-19 and lockdowns and inability to travel. And my whole industry is going out of business. And there’s been so many changes, big changes in purchasing behavior and the things that people are spending their money on. We’re not spending money on travel because we can’t, but we’re spending money on other smaller luxuries. We’re making our homes more desirable because we’re spending so much time here. Home is more comfortable. We’ll spend money on small treats for ourselves, maybe a nice lipstick or just things to brighten the day, make ourselves feel better rather than spending the big dollars on high ticket items, like travel and that sort of thing.

Catherine Langman:

So you need to research what your customers are spending their money on this year. And, but also think about the average dollar value of those purchases and how you might be able to pitch those sorts of things as gifts and bundles and things like that. So obviously you want to bear in mind your ideal customer. So we’re not just looking at what anybody buys, but what your ideal customers buy. And the next thing I want to mention is that you want to keep an eye on abandoned carts. And if you do have a wishlist function on your website, keep an eye on that as well. So I don’t think it’s any secret that many customers shopping online will leave wishlists unfulfilled and shopping carts abandoned. That’s pretty normal online shopping behavior. Don’t ignore these sorts of customers. They’ve demonstrated that they want these products. So now you can re-target them with your marketing, emails and Facebook ads and really put the right offer in front of them at the right time.

Catherine Langman:

The next thing that I want to mention is an advent calendar type campaign, promotional campaign. So this would have to be the most lucrative Christmas email campaign strategy that I’ve ever used in the past. Now it may not be for you, but if this sort of thing might work in your business, give it a go. And so the way that it works is basically over a period of time. So normally I think an advent calendar has 24… Does it have 24 days in it? I can’t even remember off the top of my head. Anyway, basically you putting out an email every day with a different daily offer. And when I say offer, it does not have to be a discount. I’m just saying offer because you’re inviting somebody to buy. So you might be featuring different products or different bundles, or you might be showing how you gift wrap or perhaps showing gift cards and the sorts of message that you could… I don’t know, whatever makes sense for your kind of product and your customers and so on, but put something out every day.

Catherine Langman:

And if you can put a little bit of a extra incentive in there, that’s great. But you certainly do not need to do that for every single one. Basically what this does is it gives you the chance to mix up your offers to suit different needs, interests, and price points. So you featuring different sorts of products, different bundles, it might be like gifts for a five-year-old girls, gifts for five-year-old boys or whoever your audience is. So think about what you sell in your range and how people might try to find the perfect gift for their loved ones and how you could appeal to that in your marketing. So this sort of a campaign is really engaging. It encourages a lot of interaction with your customers and potential customers. And it also has the added benefit of giving you a really good excuse to email daily, which I know can frighten some people. And, but please don’t be scared. It’s not like everyone’s going to see every single email that you send. So you’re not actually going to be irritating people like you might be afraid of.

Catherine Langman:

Another kind of a version on the advent calendar type promo is a shorter one, and that would be like a 12 days of Christmas. Obviously I’m coming from the Christmas kind of calendar there, the Christian Christmas calendar. But hopefully that just gives you a little bit of inspiration and please make it your own, whatever makes sense for your culture. And that would really appeal to your audience and your customers as well. So the next idea for you is to segment your email list before you send, and if you are using Klaviyo, like we love to use Klayvio, this is super, super easy. And basically what you’re doing is not treating all contacts on your email list equally. So you can send way more frequently to your more engaged contacts or the people who buy from you more frequently. And so daily, and then maybe a bit less frequently to the less engaged or lapsed customers. And the other thing that you can do is to integrate Klayvio with your Facebook ads manager and set up custom audiences based on those segmented lists.

Catherine Langman:

So you might ultimately have different ads showing two different contacts from your email list and putting different offers in front of them. That’s a little bit more advanced, but if your marketing skillset is at that level, then definitely give it a go. On the subject of email, the next tip is that you need to focus on your subject line. You want to remember that emails are opened and seen by only a fraction of your recipients. If the average open rate for an e-commerce email is under 17% of your list, so even if you have a really good open rate, it’s unlikely to be the majority of your list. So you want to change up the subject line so that you’re going to basically give yourself the chance to be seen by and appeal to different people on your email list. You definitely want to make sure they’re clickable subject lines these days, because we mostly read our emails on our mobile phones. They need to be short subject lines.

Catherine Langman:

And you need to really try very hard to avoid using highly promotional language and characters. So all caps, don’t be doing all caps. Don’t be using super discountee sort of language. But yeah, so basically you want to give yourself the best chance of getting through spam folders and spam filters and into the promotions folder or into the inbox. I’m going to pop a link on this podcast episode show notes for… A link to a really cool, awesome free tool that is not mine, but I use it a lot and it’s by CoSchedule. They have this very fantastic subject line checker. So it’s a little tool on their website and you can put your subject line in there and it will give you a bit of a rating and also kind of tell you what you could do to improve it. So that’s a cool tip there. Now, the next tip is to create a sense of urgency. Now, there’s a fine line to balance doing that without using hugely promotional sort of language that might land you in a spam folder.

Catherine Langman:

But when you are selling online, you do need to be very clear on when you can ship orders and still make delivery before Christmas, like we were talking before. So there is an urgency there that we basically, we do need to emphasize because otherwise our customers are going to get upset when things don’t get there on time. So make sure you are sending out emails that are a last call out for free express shipping to motivate those last minute orders, making sure that you are drumming up those last minute orders before the shipping cutoff. And then beyond that, you can do things like gift vouchers and that sort of thing for those of us who might be a little bit less organized about our gift shopping than others. Myself, for instance. So there you go. And then another tip, the next tip is to make it fun. I used to absolutely love pulling together Christmas campaigns or the holiday campaigns. And I would love to do fun things like photo shoots that were…

Catherine Langman:

And designing products that were like candy cane themed or gingerbread man themed, or similar to that. And then you’re using those sorts of design elements in videos and animated gifts and email template designs and the images that I would be sharing either on email, on the website or on social media. So at the end of the day, you can have a lot of fun with your Christmas campaign or your holiday season. You can go out, be a little bit more out there than you might dare to do during the rest of the year. And I guess the point that I would also make here is that you want to make sure that it is something that’s a little bit different to what everyone else might be doing. So don’t just go to Canva and grab the first kind of overlay or graphic that you see. Because that’s probably what everybody else is going to look like. And then you are not going to stand out to your audience at all. You’ll just look like the next person, and that makes it much harder to really attract and engage with your audience.

Catherine Langman:

So try and do something that’s your own and make it a little bit fun. And then the next, the last thing that I wanted to go through is just some key holiday season dates as well, just to bear this in mind with your marketing. Now, as I kind of mentioned earlier, you want to chunk your holiday marketing into kind of three different segments. So from now up until the end of November, it’s like your full price. People want what’s new. You can certainly still use gifting messaging. I would absolutely be using messaging around gift buying and gift giving. And tactics like gift wrapping and that sort of thing, but not necessarily discounting. So this is the time where you’re trying to appeal to the people who want what’s new and the people who want to be super organized. Then we head into Black Friday to Cyber Monday, which is that four day sale campaign that I mentioned as well. Hopefully you guys have not been living under a rock for the last few years, and you already know about Black Friday. So Black Friday this year 2020 is November the 27th. It is a Friday.

Catherine Langman:

And Cyber Monday, which is the fourth and final day in that four-day promotional event is November the 30th. And I do have a training bundle for those of you who have no idea how to organize a really effective Black Friday promotional event. I’ll mention that in just a minute. Then if you are doing like a 12 days of Christmas type promotion or an advent calendar type of promotion, you probably going to start that on December 1, right. And go from there. So this is really when you are going a little bit harder on the really Christmas gift giving messaging. But also this is where the buyers like me who are not so organized, get a little bit desperate. And so they’re going to respond really well to things like free express shipping and gift vouchers and that sort of thing. So you really going to have to think about how you can sustain all of that Christmas messaging and gift buying messaging after your Black Friday, and right up until the final shipping day.

Catherine Langman:

Now here in Australia, the Australia Post website is saying December 12 is going to be the last day for domestic shipping. That would probably be regular shipping, not express, whatever… So basically you need to find out what is the final shipping date for you and maybe have a different shipping cutoff date for regular versus express or versus courier. Then after that and up until Christmas Day, you’re going to be promoting gift cards and gift vouchers. And so there’s definitely still going to be a lot of people who are more than happy to buy those. And then of course you want to think about beyond Christmas, here in Australia Boxing Day is still a thing. So you’re going to see. And I’m sure it’s probably not dissimilar elsewhere as well, where people are going to start spending their gift vouchers from Boxing Day onwards. But up until Christmas, so the gift cards and gift vouchers are what you try and promote after you really can’t be shipping anything else.

Catherine Langman:

Alright, now I promised you some details about my Black Friday training bundle. So it’s called My record-Breaking Black Friday Blueprint. And really this is those of you who want to learn how to run a successful Black Friday promotion. One that’s going to build your audience and generate an absolute truckload of sales in just four days. So if you not sure how to set this up and run this successfully, and you’d prefer not to waste time trying to figure it out alone, then grab my Record-Breaking Black Friday Blueprint training at 50% off. So it’s normally $197, but you can grab your copy for just $97. So now is definitely the time to jump on this deal, and it walks you through step by step with how to actually plan and execute on this particular promotion. It is a mixture of video training materials and some downloads as well.

Catherine Langman:

And it’s not difficult to execute, but certainly you’ll get better results if you give it that step by step strategy. So I’m going to link to that on this podcast show notes page. So you can head to catherinelangman.com/episode38. So head over there, and you can find the link to grab that 50% off deal for yourself. So that’s it for today’s episode. I hope you’ve enjoyed it and found it helpful. And I wish all of you, the very best of success with your fourth quarter sales in the 2020. Let’s try really hard to plan a bumper holiday sales season and see the year out as strongly as you can. All right, guys, have a fabulous day and I will catch you next week. Bye for now.