With Chelsea Papadopoulos, Tiptoe & Co
Cath:
So today on the show, I’m really excited to welcome Chelsea from Tiptoe & Co, onto the show. Welcome Chelsea.
Chelsea :
Thanks for having me, Cath. I’m really excited to be here.
Cath:
Awesome. Let’s start out by getting you to share a little bit about your business, so what is Tiptoe & Co, all about?
Chelsea :
Yeah. So at Tiptoe & Co, we stock a range of beautiful shoes for babies, for toddlers and for kids. That includes things like leather sandals and leather boots and sneakers, converse. Then we also have accessories, sunglasses and hats, and we’ve got a select range of women’s shoes as well.
Cath:
Awesome. Very cool. How long ago was it that you actually started the business? I think it’s been quite a few years now. Isn’t it?
Chelsea :
Yeah. It’s actually almost been seven years, which just seems crazy, but my youngest…
Cath:
Seven years? [crosstalk 00:01:04]
Chelsea :
Yes. My youngest child is seven and he was about six months old when I started.
Cath:
Yeah, wow.
Chelsea :
So nearly seven years ago now.
Cath:
There you go. I didn’t realize it had been quite that long.
Chelsea :
I know.
Cath:
I’ve known you since for well, probably what, four years. I think.
Chelsea :
Yeah. I think four or five years. So it’s quite a large chunk of that seven years, anyway.
Cath:
So cool. So about seven years ago you started Tiptoe & Co, and I was just wondering, what was the inspiration for you to actually start your own business at that point?
Chelsea :
Yeah. Like I mentioned I was on maternity leave, with my second child, and he was about sort of six months old. I really felt like, I guess a lot of women do when they’re on maternity leave from their job, they don’t really have anything that’s just for them, that doesn’t involve the kids.
Cath:
So true.
Chelsea :
Maybe they need… Yeah. And just wanting something to perhaps use their brain a little bit.
Cath:
Yup(affirmative).
Chelsea :
So at the time I was and still really I’m quite an online shopper.
Cath:
Yup(affirmative).
Chelsea :
The idea just came to me one day of, maybe I could start a little online business, and there were a lot of clothing stores that were around at the time, but not really a lot of shoes.
Cath:
Yeah(affirmative).
Chelsea :
I was actually chatting with my sister in law, and she sort of said, “Why don’t you look at shoes?” And I thought, “Oh, actually, shoes are cute and that sounds like a bit of fun.” It just kind of snowballed from there and the business began.
Cath:
You know what’s festinating, I mean, I actually never knew that your second, was that old when you started, but that’s exactly the same for me.
Chelsea :
Yeah(affirmative).
Cath:
My second was around six months old when I launched and it was similar sort of scenario, wanting something for myself and knowing that I probably wasn’t going to go back to… Well, I wasn’t going to go back to that job because it was not flexible at all. I think you did though. Didn’t you?
Chelsea :
I did, yes. I went back three days a week. I was in a corporate role, in environmental science consulting work.
Cath:
Yeah(affirmative).
Chelsea :
Yeah.
Cath:
Quite different to eCommerce [crosstalk 00:03:21].
Chelsea :
Very, very different.
Cath:
Yeah(affirmative).
Chelsea :
Yeah, I feel like I should point out that when I started the business, I didn’t have a business plan. I had absolutely no idea about eCommerce. I literally just thought that, that you made a website and people found you and you sold stuff.
Cath:
Yeah(affirmative).
Chelsea :
That was a bit of a,
Cath:
I think we all start there, a lot of us do.
Chelsea :
Yeah(affirmative).
Cath:
I know I was the same back when I got started. Then it’s a bit of a rude awakening when you realize that it doesn’t actually work like that.
Chelsea :
Yes it is.
Cath:
Once you kind of got going with tiptoeing co, obviously it’s been a few, few years in your journey and we’re going to talk a bit about that journey, but before we go there, let’s just quickly touch on what’s it like in your business now, and maybe describe a bit of a typical week for you, for your business these days?
Chelsea :
Yeah. An average day for me always involves some sort of customer service. I’m the person who does any of the queries that come through email and social media. Usually that’s the first thing I’ll do in the morning, once I’ve got the kids off to school. Then I do a check in with my three PL’s. My third party logistics warehouse, and that’s who does the pick and pack and dispatch of my orders.
Cath:
Mm-hmm(affirmative) [crosstalk 00:04:50].
Chelsea :
I have a really great team.
Cath:
You’re not doing any of that, yourself anymore [crosstalk 00:04:54].
Chelsea :
I don’t do any of that, originally everything was in my house and my house was full of shoes.
Cath:
Mm-hmm(affirmative).
Chelsea :
Then I had, I had my in a warehouse for a while.
Cath:
Mm-hmm (affirmative).
Chelsea :
Then that actually got sold. At that point in time, I moved to a three PL and then that three PL got sold.
Cath:
Oh my goodness.
Chelsea :
Then I moved to my current three PL earlier this year actually.
Cath:
Yeah, but they’re a good team and then they manage well for you. [Crosstalk 00:05:23]
Chelsea :
Yeah, they’re fantastic.
Cath:
Mm-hmm (affirmative).
Chelsea :
Yeah, they’re really good. They do a fantastic job and I’m really fortunate that I can a hundred percent rely on them, to do a great job for me. Once I’ve sort of done those two main things, sometimes that’s for the day on my own business and, I just leave it there. Then other days I might be doing some batching work on things like my social media.
Cath:
Yeah(affirmative).
Chelsea :
Or email marketing or looking at some new products that might be coming in, obviously.
Cath:
Ordering [crosstalk 00:05:58] and paying bills and stuff.
Chelsea :
Yeah, some stuff is year round, but some is more season, summer ranges and winter ranges. Generally my week is really flexible and I just make it work with the rest of my week and what I’m doing. In particular around my kids and my husband. I go to the gym to get me sane, I take the kids to school every day and pick them up.
Cath:
Yup(affirmative).
Chelsea :
Then I’m also able to work with you in your agency. In that role, I get to help lots of amazing business women scaling their own business.
Cath:
Yeah. Help with strategies for them, which is super cool. I think that you being able to share your story with Tiptoe & co with more listeners is for me, it’s very exciting because the goal is really to help as many eCommerce brands to be able to scale to whatever that idea of success is for you listeners.
Chelsea :
Yeah(affirmative).
Cath:
There’s all different kinds of examples of an eCommerce business and, Tiptoe & co is a really good one. I was really happy to get you to share that here.
Chelsea :
Yeah, thank you.
Cath:
Yeah(affirmative).
Chelsea :
I should probably note as well that, I did pretend to do what was my day job at the time when my son was about one, but I left that job a little bit over three, I think three years ago now.
Cath:
Yeah(affirmative).
Chelsea :
Kind of a bit fuzzy and the old memory bank. [crosstalk 00:07:27].
Cath:
That’s when you went all in on the business.
Chelsea :
Yes, I went all in on the business because I was in a corporate role where, I love the people that I worked with, but it was quite difficult to progress being a part time working mother and obviously doing that and that business to the point where, something had to go.
Cath:
Yeah(affirmative).
Chelsea :
That was a decision that I made and it’s been a good one for me.
Cath:
Yeah. That’s so cool. I think it’s a very common scenario, I think in our audience of women starting businesses at that sort of time of life and trying to use maternity leave as that, launch runway to really gear up.
Chelsea :
Yeah, [crosstalk 00:08:15] absolutely.
Cath:
Not necessarily wanting to stay in the sort of less flexible environment of corporate work for me, of course, that was a few years back and the laws were a little bit different. Bosses didn’t have to make it at all flexible, which was a bit annoying, but of course it led me to do this so that’s all good.
Chelsea :
Yeah(affirmative).
Cath:
That’s what your business looks like now, which I think it’s fantastic to have that sort of flexibility. Essentially you’ve got a lot of systems in place. You’ve outsourced things, you’re not storing stock, you’re not picking and packing anymore. You’re not doing nothing in your business. You’re still driving the business forward, but then you’ve also got some other kind of automation type strategies and, traffic generating strategies that you have in place to keep the sales coming through.
Chelsea :
Yeah(affirmative).
Cath:
Yeah. I guess let’s go back a few years before. In the earliest stage and I’d like you to describe, what was maybe a typical week back then?
Chelsea :
Yeah. Its very different to now.
Cath:
Yeah(affirmative).
Chelsea :
A few years back when I was in my day job, I was juggling doing that three days a week and I was doing in person markets with the business that of every other weekend, here in Perth and I was also doing at home speaking appointments.
Cath:
Oh, wow.
Chelsea :
Yeah, I’d kind of do sort of mostly every Friday, I’d have two or three people where they’d come and it was almost like a private little shoe store, invited house.
Cath:
Oh wow.
Chelsea :
Most of those were mums with little toddlers, who really didn’t want to get them out to the shops. That was, I sort of saw that as another Avenue for getting my brand name out there a bit more but it was quite time consuming and…
Cath:
Mm(affirmative).
Chelsea :
A little bit invasive, I suppose sometimes. I mean all the couple were lovely and a lot of them have, still support me today.
Cath:
That’s awesome.
Chelsea :
Through multiple kids that I’ve had. Yeah. There was doing that, and I was spending a lot of my time on social media trying to get more consistent sales, but I really didn’t have much of a plan or understanding of how I could be doing things in a smarter way.
Cath:
Yeah.
Chelsea :
I was packing orders at night and going to the post office on my lunch break.
Cath:
Oh wow.
Chelsea :
Things were really all over the place.
Cath:
Yeah. I mean, to me when I hear that sort of story, I mean I think it’s pretty common to start that way, and in the beginning you do whatever you have to do to start getting some orders coming through, but they’re not scalable ways of working.
Chelsea :
No. [crosstalk 00:11:09].
Cath:
Yeah.
Chelsea :
Yeah. I guess around that time is when I started to explore more sort of educating myself on how equal measure actually works.
Cath:
Mm-hmm (affirmative).
Chelsea :
I started following a few different people online and reading blogs and finding out too, lots of newsletters from people who were in that business coaching space.
Cath:
Yeah(affirmative).
Chelsea :
I think that was when I first came across you Cath and found out a bit more about your services.
Cath:
Yeah(affirmative).
Chelsea :
That was probably the start of that turning points, I think.
Cath:
Yeah, yeah. Starting to learn how to systemize and get traffic consistently and all of that good stuff.
Chelsea :
Yeah. I think most people when they’re just starting a business, they don’t understand, and I know I didn’t, the value of actually getting systems and automations in place. I thought by just working harder.
Cath:
Mm(affirmative).
Chelsea :
I would get things to work, and I didn’t really see that I needed to work smarter.
Cath:
No.
Chelsea :
All my money was going back into buying more stock, but then in 2016 I had a bit of extra money sitting there. That’s when I realized that the website [inaudible 00:12:21] course that you were offering was, something that I needed to do.
Cath:
Mm. Yeah. I think it’s probably, super common where you start doing things in a way that works at the moment, but it’s not really scalable. I sort of think of it a bit… You can make a recipe one way in your home kitchen, but if you did it like that in a restaurant at scale, you’d die a slow painful death. Screaming.
Chelsea :
Absolutely.
Cath:
Customers, asking demanding for their food. I think it’s pretty common to get to that point. Then you get… it’s easy to feel like you’re going to break. It’s like, I can’t possibly, how can I make money with this thing? I can’t possibly work any harder than I’m working right now.
Chelsea :
Yup(affirmative).
Cath:
Fortunately there are some other ways to do things that are a little bit easier, to scale.
Chelsea :
Yeah, absolutely.
Cath:
Yeah. Cool. Obviously you’re selling shoes online and, I guess in the early days you probably started doing those fittings in your home because it’s hard for people to figure out what’s the right thing to buy online.
Chelsea :
Yeah(affirmative).
Cath:
How important was it, in your business journey to really understand the customer and how, you can communicate with them what you need to communicate with them and what stops them from buying and all of that sort of stuff.
Chelsea :
Yeah, that for me was probably the main turning point with having that realization, that understanding my audience and, those barriers, all those reasons why they’re choosing not to order online because I was making all this effort to try and send people to my website, but then not necessarily getting orders from it.
Cath:
Yeah(affirmative).
Chelsea :
Actually diving into that and really finding out what that reason was. It’s such a key thing to do. With shoes, it’s always going to be a sizing issue. Over the years I’ve tried lots of different ways to kind of get around that.
Cath:
Mm(affirmative).
Chelsea :
Obviously with some of the big brands. They just offer free returns and exchanges. Then you have people buy two pairs in two different sizes and then they just send back the pair that doesn’t fit.
Cath:
Yeah(affirmative).
Chelsea :
As a small business, that just eats into your already limited revenue.
Cath:
Yeah(affirmative). Profit margins.
Chelsea :
Profit margins, yeah. You just can’t offer that. For me, I get around it by providing as much information as possible on my website, not only around sizing, but also exchanges and returns.
Cath:
Mm(affirmative).
Chelsea :
[inaudible 00:15:07] Making sure that I communicate that not just on the website, but in all the communication that I have with my customers. Making sure you’re customizing emails and getting that message out on the social media as well.
Cath:
Mm-hmm(affirmative).
Chelsea :
Then having the extra things, we trust icon on the website. Your social proof. So having those five star reviews, which I never even started collecting reviews in the early days, but now finally all my [inaudible 00:15:36] one thousand.
Cath:
Wow.
Chelsea :
It’s amazing. Yeah. It’s, it is really hard to get people to give a review because they might not just say that email when you ask them for it.
Cath:
Yeah(affirmative).
Chelsea :
Getting almost 1000 is a huge, a huge achievement.
Cath:
Yeah. It’s a big milestone. That’s amazing. Yeah. You touching on various, different kinds of communications with your customers, what kind of marketing communications work really well for you?
Chelsea :
Definitely the email marketing is a key part of what I do with my over all marking [inaudible 00:16:17].
Cath:
Mm(affirmative).
Chelsea :
I started out using MailChimp and I had a welcome sequence automation set up with MailChimp, but over the years, I’ve really evolved that sequence and done lots of different testing on all the different facets of, of that automation. Now I’m using Klaviyo’s.
Cath:
Yes, yes.
Chelsea :
Which I’ve been using for a couple of years.
Cath:
My favorite.
Chelsea :
Yeah. I just, I’m a huge fan of this Klaviyo. I sort of can count a little bit when I find a new feature.
Cath:
Yeah, I love that.
Chelsea :
I don’t think my husband quite understands. [crosstalk 00:16:54].
Cath:
Was it a hard discission for you to move to Klaviyo, cause I know it’s not the cheapest thing around, [crosstalk 00:17:00] They do have a free option, but…
Chelsea :
Yeah. So what I actually did when I did the move was I went through my list on MailChimp and I actually culled a [inaudible 00:17:10] of subscribers who weren’t really active. I was quite ruthless to be honest, I cut half my list.
Cath:
Mm wow.
Chelsea :
I knew that moving to Klayvio was going to be just the best strategy for me.
Cath:
Mm(affirmative).
Chelsea :
I cut half my list and now I have revenue coming not only from all the automations, which are tested and optimized and literally I just set and forget them.
Cath:
Mm-hmm(affirmative).
Chelsea :
My actual campaign, email campaign marketing. I love that once you’ve got a beautiful template and you have the understanding of how the software works, you can create your emails so quickly.
Cath:
Yeah(affirmative).
Chelsea :
You can see down and do the batching of all of your campaigns for that month or for two or three months even.
Cath:
Yeah, how amazing is that?
Chelsea :
Yeah, it’s really good.
Cath:
Having a month’s worth of marketing stuff already written and scheduled, it’s the Holy grail I reckon.
Chelsea :
Yeah. I was definitely winging it in that department for quite a long time.
Cath:
Mm-hmm(affirmative).
Chelsea :
Then when I saw how putting some time aside and actually making an annual marketing plan.
Cath:
Mm-hmm(affirmative).
Chelsea :
How that just made everything else in my business so much easier.
Cath:
Mm(affirmative).
Chelsea :
That was like the light bulb moment. Rather than struggling to come up with the concept or not even sending an email, I just used my marketing plan as a guide to put my email campaigns together in batches and then just fade down into my social media. That was also something I was winging it with quite a bit. Honestly, that can still happen now if the other parts of my life get a bit busy.
Cath:
Mm-hmm(affirmative).
Chelsea :
Generally I will do those types of things in batches because I find it much more efficient and you can create blog content that’s essentially evergreen.
Cath:
Yeah(affirmative).
Chelsea :
You can share that same blog talking about how to shop for summer sandals, and you share that every summer.
Cath:
Yes.(affirmative).
Chelsea :
Each year, it doesn’t change.
Cath:
No, you just drop in some photos of the newest stuff, I suppose.
Chelsea :
Yeah, exactly. Update the links and then, and then you’re done. It’s just such a time saver and that is how I’ve been able to make my business work for me.
Cath:
Yeah(affirmative).
Chelsea :
I don’t at the moment, I don’t outsource anything else except for the three PL.
Cath:
Yup(affirmative).
Chelsea :
I don’t have to have an employee. I don’t have to sort of go down that pathway.
Cath:
Mm(affirmative).
Chelsea :
It’s still, essentially just me in the business and that’s what works for me. I don’t have any grand plans of it being a $5 million business, because that would mean I couldn’t run it the way that I do.
Cath:
No.
Chelsea :
If I had a $5 million business I’ve need to have employees.
Cath:
Yeah, absolutely. What you’ve got is a flexible, profitable lifestyle business that fits in how you want it.
Chelsea :
Yeah, yeah. Definitely.
Cath:
You’ve got, you’ve spent time really honing that automated welcome sequence. For those of you who are not sure what we’re on about here, this is, when somebody comes to your website, they might not be ready to buy just yet, but they sign up to your email list. You might have offered some sort of an incentive to, to entice them, to subscribe to your email list. Then what happens next is hopefully they get a series of emails from you that communicates the right information that helps get them over the line to make a purchase decision. That’s what Chelsea was just talking about there in regards to finessing and honing that particular sequence of emails. You’ve got a few other things I think that are sort of set up an automated in your business as well.
Chelsea :
Yeah. I have other email sequences also in Klaviyo, so the abandoned cart sequence and Klaviyo also does a really clever thing called browse abandonment.
Cath:
Mm(affirmative).
Chelsea :
When the customer is browsing on the side, but maybe they don’t have add to cart. If they’re on your email list already, we can send them a browse abandonment email. I also send them a post purchase sequence that thanks them for their purchase. That’s customized depending on whether it’s the first or the second or subsequent purchased from me.
Cath:
Yeah, that’s cool.
Chelsea :
Then that follows up to seeing whether they received their order. I have my review requests sequencing that with the request, emailing that sequence as well. Then also further down the track, another email to ask them for another purchase.
Cath:
Mm(affirmative).
Chelsea :
Yeah. That’s something that I, that I’ve spent the time, obviously learning how to do, but then testing and optimizing and getting that so that it just is a well oiled machine that just continues running I suppose.
Cath:
Yeah. That’s awesome. As we chat, I’ve got some of your super cute photos in front of me. I think everyone needs to go and check out Tiptoe & co on social media and just see how gorgeous the imagery is. Of course, we’ll share the links a little bit later, but what do you do to get these beautiful images to use in your marketing?
Chelsea :
Yeah. Some of them do come from the brands themselves, some of the brands like [inaudible 00:22:51]fantastic, and they do provide lifestyle images for their stockers to use, but a lot of them have actually come from brand reps. These are moms that I’ve sort of found through mostly Instagram who have kids that they like to take lots of photos of them. They will provide me with images in exchange for me sending them the free product and over the years I’ve really felt built up our relationship with a few different mums and some of the content that I send me kind of evergreen, because if I send them a pair of Converse, low top white toddler Converse.
Cath:
Yeah(affirmative).
Chelsea :
That’s something that I stock year in, year out. [crosstalk 00:23:39] I’m definitely quite strategic in terms of those sorts of products.
Cath:
Yeah(Converse).
Chelsea :
Certainly early on, I was really active with having a lot of brand reps, but now these days I’ve got so much content that I don’t need to…
Cath:
No.
Chelsea :
Really send out the free products, but certainly to someone who’s in that startup phase and finding that they don’t have a lot of content to use.
Cath:
Yup(affirmative).
Chelsea :
That’s definitely an option.
Cath:
Yeah. Well, it’s been a great thing for you to collect these gorgeous images that are unique to you because you’re stocking a lot of different brands and other retailers would stock the same brand. So for you to stand out, it’s been a really good strategy.
Chelsea :
Yeah, definitely. Sometimes, unfortunately I have come across businesses, who’ve taken these images that I’ve paid [crosstalk 00:24:30] to have generated. Yeah.
Cath:
I guess it happens.
Chelsea :
Usually I only come across it by accident, but usually I will just sort of send them a reasonably friendly email and let them know that it’s not okay to use it. I haven’t had any major problems with that.
Cath:
So annoying though when those things happen.
Chelsea :
Yeah.
Cath:
Really frustrating.
Chelsea :
It can be a little bit.
Cath:
Oh, well, part of par for the course in business, I guess there’s always going to be imitators out there.
Chelsea :
Yup(affirmative).
Cath:
That’s a kind way of putting it. Then I guess one last piece of the puzzle for your business, is driving traffic to your website. What are you doing? You’re using these gorgeous images in some ads to drive some traffic to your website?
Chelsea :
Yeah. In the past I actually have used a Facebook ad agency for a little while, but in the end that agency they weren’t able to sell as beyond what I was able to do myself from following the teaching and in the website formula course. I stopped that. I do actually, funnily enough, not running a lot of ads right now, but just about to set up some for summer.
Cath:
Yeah. Kind of mid season as we record this interview.
Chelsea :
Yeah. Yeah. That’s right. I’ve also used some agency for SEO in the past as well, but I’ve taught myself a lot in terms of SEO and how that works. So for me, I do get a lot of organic traffic, which is, which is brilliant, but I also get, get my traffic from people just coming directly through the website. Often they’ll be a repeat customer, obviously coming through social media, whether that’s paid or organically through social media.
Cath:
Mm-hmm(affirmative).
Chelsea :
Then obviously the email marketing is another one.
Cath:
Yeah(affirmative).
Chelsea :
Yeah. I do use Google ads as well.
Cath:
Mm-hmm(affirmative).
Chelsea :
I’m about to start setting up some summer campaigns’ [inaudible 00:26:42] [crosstalk 00:26:42] moment.
Cath:
Yeah(affirmative).
Chelsea :
It’s definitely, I don’t put all your eggs in one basket strategy for me, for traffic.
Cath:
Yeah, absolutely.
Chelsea :
Yeah. I think you really have to do a little bit of everything.
Cath:
Yeah. Certainly not putting all your eggs in the, say for example, Instagram, I do see a lot of startup brands with products thinking that all you have to do is get lots of followers on Instagram and then you’ll be making a million. It doesn’t quite work like that.
Chelsea :
No, the only, honestly on Instagram, once you hit 10,000 followers and you have that swipe up feature in your stories and the rest of it’s just a vanity metric and it doesn’t really mean much at all. That’s just my two cents. I think the other thing Cath, when you talk about traffic is, it’s really important that you actually spend time looking at your metrics and seeing where your sales are coming from.
Cath:
Mm(affirmative).
Chelsea :
There’s no point spending an hour on Instagram every night, if you’re literally generating $160 a sale a week from Instagram.
Cath:
Yeah, lots of time on it.
Chelsea :
It doesn’t make sense. I think it’s important to do a bit of everything, but also know what’s working best for you and if you’ve got spare time then spend more time working on that.
Cath:
Absolutely, metrics Monday as we like to call it over here.
Chelsea :
They old metrics Monday.
Cath:
I don’t like to scare people too much about the numbers, but it is absolutely essential. It’s a bit your car dashboard, you kind of need to keep an eye on the speedometer and the petrol gauge and all of that sort of stuff, otherwise, and the steering wheel, what direction are you going in? So it’s a bit like that with understanding you your performance numbers in your business, for sure.
Chelsea :
That’s a good analogy.
Cath:
Yeah. Super. Awesome. Really cool journey that you’ve been able to share with us and sharing some of the strategies that are working well in your business, perhaps before we kind of finish up off for today. Hopefully this doesn’t put you on the spot too much, but if you think about businesses that are coming through the ranks, so eCommerce brands that are wanting to either launch or grow their business, what’s one or two pieces of advice from your journey that you would love to pass on?
Chelsea :
Hmm. Okay. I think the main one for me is the importance of planning.
Cath:
Yup(affirmative).
Chelsea :
You really need to stop winging it as much as possible.
Cath:
Mm-hmm(affirmative).
Chelsea :
I think from experience, just have a plan. Even if you are one of those people who still is working the day job three, four, five days a week, it’s fine. Find one day on a weekend where you can just get three or four hours to get some thoughts out and start planning out a monthly, sort of schedule for sending out your email marketing and promotions that you might be having. Start that document because you’ll realize that once you sit down and actually start to attack that, it just makes everything else easier.
Cath:
Yup(affirmative).
Chelsea :
I’d say that’s one thing I’m definitely tracking, checking your metrics and knowing your dollars and whether you’re actually making money or losing money.
Cath:
Yup(affirmative).
Chelsea :
Keeping an eye on the stock levels and things like that. Then being really honest, getting help when you need it. So when you get to that stage where, maybe you’ve been doing Facebook ads and they’ve not been working and you’re just wasting your money, it’s time to get help. That help might be educating yourself a bit more on you on how they work and how to, how to get them working or outsourcing them to someone else. Personally, I always feel if I’m going outsource something that I need to have an understanding of how it works for myself.
Cath:
Absolutely.
Chelsea :
I really understand what things done, and there are people [crosstalk 00:31:01] people can, not always have your best interests at heart. So you need to actually know that you’re not getting ripped off.
Cath:
I think a lot of us have probably had experiences on the end of that sort of.
Chelsea :
Definitely.
Cath:
I know I have. I agree with you. I think getting a certain level of understanding of things is super important yourself. At the end of the day, if you can implement enough to get some traction in your business so that then you’re making the money to take the next step, then that’s the most profitable way to grow really.
Chelsea :
Yeah, definitely. I totally agree.
Cath:
Awesome. Well, before we finish out, why don’t you share your web address and also your social media platforms, cause I’ve already told everyone, you all need to go and check out these gorgeous images at the least.
Chelsea :
Thank you, yeah. We are Tiptoe&co.com.au.
Cath:
Mm-hmm(affirmative).
Chelsea :
On social media we are just Tipetoe&co no underscore or spices or anything and that’s on Facebook and Instagram.
Cath:
Awesome. Fantastic. I will also make sure that I link to those pages and platforms on our podcast show notes. Thank you again for joining us today, Chelsea and sharing your business journey with us today.
Chelsea :
Thank you so much for having me Cath.
Cath:
Awesome. Thanks guys.