Creating a new product can be a little bit like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast.
Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store!
The last thing you want when you finally get it into your store is crickets.
By the time your product is finally ready to go you are probably just about over it, with very little left in the tank for talking it up.
However, this is the CRUCIAL time when excitement needs to be created within your customer base.
You want to encourage them at first to be curious and interested, and then make them WANT it!
So today, we’re going to do a little analysis and unpack a mega-successful launch.
Specifically, let’s look at how my student Colleen from Ride Proud Clothing absolutely NAILED their product launch, achieving more than 200% MORE than her sales target!
Building anticipation to epic proportions so that by the time the products hit the website fans are falling over each other to get what they want.
In fact – Colleen did such an amazing job with this launch, that she’d hit her sales target the day her promotion opened for sale on her website!
And don’t miss the free ‘Campaign Planning Guide & Template’ download. Link is down below!
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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