With Natalia Michael, from No Nasties
Increasingly, as consumers, we choose to buy from businesses and brands whose ideals and values align with our own.
Who Gives A Crap has a clear purpose around improving the environment and protecting our plants.
Birdsnest champions women of all sizes, shapes and ethnicity, with a message around embracing positive body image attitudes rather than confirming to any one ideal.
Warby Parker eyewear is committed to donating a pair of glasses to someone in need for every pair purchased.
Thankyou donates all profits to help end global poverty.
Not that we all need to have such enormous and lofty goals!
However, having a purpose that is bigger than just dollars in the bank IS an incredibly effective way to build your brand.
Think about it. By working towards a bigger vision that is designed to have a positive impact on the world in some way, shape, or form – this is such an incredible way to connect and engage with your audience.
And your audience IS more discerning now. They want to choose where to spend their dollars so that THEY can have a positive impact on the world around them.
On the podcast this week I interviewed Natalia Michael. She’s the founder of No Nasties Kids and No Nasties Home.
Listen as we discuss her journey to building her purpose-driven brand.
Natalia has grown her business from the dining room table into a brand stocked in retailers nationally and distributed internationally.
She had an incredibly inspiring story to share, along with many tangible tips that you can implement into your own business.
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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