If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales.
For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening their belts after a financially heavy start to the year.
So, if you’re experiencing a sales slump, take a deep breath. It’s normal. But that doesn’t mean you should just ride it out and hope for the best.
Today, I’m going to walk you through the most effective strategies to get through this period, build momentum, and set your store up for a strong Q2.
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