Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash.
So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort.
Paid ads were cheap, traffic was easy to get, and brands were scaling like crazy—even without a solid marketing strategy. If you had a business during that time, you probably thought, ‘Wow, this is incredible!’
But fast forward to today, and the game has changed entirely. If your cash flow is feeling the squeeze, you’re not alone. Let’s talk about why this is happening and, more importantly, how to fix it.
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Free Strategy Session: http://www.productpreneurmarketing.com/lets-talk
Live workshop, “3 Quick Wins to Rapidly Grow an Audience that Converts”
https://www.catherinelangman.com/workshop
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