Simple Steps To Run A Successful End Of Financial Year Sale

As we approach the end of financial year, you may be considering running a clearance or flash sale (affectionately known as an EOFYS).

There’s the temptation to reduce how much you need to count during your stock-take.

Or to get a few quick sales over the line before having to pay the tax man.

There are many benefits to running an EOFYS:

You can sell off end of season or last season’s stock.
Clear slow-selling lines or odd or less popular sizes.
Encourage new customers to trial your products for the first time by retargeting people who have visited specific product pages in your online store.
Or you can reward existing loyal customers or re-engage lapsed customers who haven’t bought from you in a while.

But to benefit from the enormous potential of this strategy, you need to avoid the common pitfalls and mistakes.

Otherwise you could end up digging yourself into a bigger hole with poor revenue and profit now and into the future!

Listen to this bonus podcast episode as I share the common pitfalls and mistakes, as well as best practices for running a successful EOFYS.

Listen now.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Click here to register for our upcoming free Masterclass, “My 6 Figure Ecommerce Sales Formula”

FREE Marketing Campaign Planning Guide + Template Download

Click here to listen to the podcast about Giveaways & Competitions

Other Ways To Enjoy This Episode:

Listen on iTunes

Listen on Spotify

Follow Me @cathlangman

cathlangman

2,560

We help Ecommerce stores with their online marketing so they can scale faster.

🎉 New Year, New Goals... and New Metrics! 🎯

This year, business owners everywhere are resolving to finally keep track of their monthly metrics. 🧾 Why? Because “I have a gut feeling” isn’t as solid as an Excel sheet! 😂

2025 is the year to stop guessing and start KNOWING where your business stands. After all, if you can track how many cups of coffee you drink per day, you can track sales, right? ☕📊

Here’s to more data, less guessing, and (hopefully) fewer “Where did all my money go?” moments!

Need help with this? Check out this podcast from the past!

Episode 174 - Make Millions With Magic Metrics > https://www.catherinelangman.com/episode-174/

0 0

Open

🎉 New Year, New Goals... and New Metrics! 🎯

This year, business owners everywhere are resolving to finally keep track of their monthly metrics. 🧾 Why? Because “I have a gut feeling” isn’t as solid as an Excel sheet! 😂

2025 is the year to stop guessing and start KNOWING where your business stands. After all, if you can track how many cups of coffee you drink per day, you can track sales, right? ☕📊

Here’s to more data, less guessing, and (hopefully) fewer “Where did all my money go?” moments!

Need help with this? Check out this podcast from the past!

Episode 174 - Make Millions With Magic Metrics > https://www.catherinelangman.com/episode-174/

0 0

🚀 Ready to level up your content game? 📈 Whether you`re looking to boost brand awareness, drive more traffic, or connect with your audience in new ways, we`ve got you covered!

Here are 10 tips to help you manage your 2025 Content plan

0 0

Open

0 0

Are you ready to create a growth plan that actually works for your eCommerce business?

Tomorrow at 1 PM AEST, I’ll be hosting a free live workshop to help owners like you prepare for a profitable 2025.

Here’s what makes this workshop different:

I’ll be taking you behind the scenes of Babiators Australia, my 7-figure kids’ sunglasses brand, to demonstrate exactly how I prepare and document my growth plan in real time.

It’s hands-on, interactive, and packed with tools you can use for your own business.

✅ Free to attend live
✅ Recordings + templates available for upgrade

🎟 Don’t miss out—secure your spot now:
https://www.catherinelangman.com/workshop/

1 0

Open

1 0

Data-Driven Success: How to Hit Your 2025 Ecommerce Growth Goals

It`s the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty.

As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their platforms – they say that it’s to streamline things, but in all honesty it’s going to make these platforms even less trustworthy for consumers.

I think it’s absolutely imperative that small business owners take control of their own destiny and do not rely on these platforms as your only method of communicating with your audience.

And there is no way to take control of your destiny if you intend on winging it with your business or marketing this year.
So, today, we’re diving into how to use data when setting your goals and building out your growth plans for the year.
If you’ve ever felt stuck or wondered how to achieve consistent sales—even during slower periods—this episode is for you!

Episode’s Show Notes: https://www.catherinelangman.com/episode-258/

1 0

Open

Data-Driven Success: How to Hit Your 2025 Ecommerce Growth Goals

It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty.

As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their platforms – they say that it’s to streamline things, but in all honesty it’s going to make these platforms even less trustworthy for consumers.

I think it’s absolutely imperative that small business owners take control of their own destiny and do not rely on these platforms as your only method of communicating with your audience.

And there is no way to take control of your destiny if you intend on winging it with your business or marketing this year.
So, today, we’re diving into how to use data when setting your goals and building out your growth plans for the year.
If you’ve ever felt stuck or wondered how to achieve consistent sales—even during slower periods—this episode is for you!

Episode’s Show Notes: https://www.catherinelangman.com/episode-258/

1 0

Did you catch last weeks podcast episode?

We go into 27 Actionable Strategies to Scale Your Ecommerce Business in 2025 & what you really need to have in place in your business in order to scale and grow sustainably – and by sustainably I mean both in terms of financially viable and profitable, but also in terms of your own physical exertion so that you don’t burn out or drive yourself into the ground.

Listen Now https://www.catherinelangman.com/episode-257/

2 0

Open

Did you catch last weeks podcast episode?

We go into 27 Actionable Strategies to Scale Your Ecommerce Business in 2025 & what you really need to have in place in your business in order to scale and grow sustainably – and by sustainably I mean both in terms of financially viable and profitable, but also in terms of your own physical exertion so that you don’t burn out or drive yourself into the ground.

Listen Now https://www.catherinelangman.com/episode-257/

2 0

If you’re reading this, I’m going to bet you’re ambitious to grow your business and achieve financial success.

And perhaps have a different picture of what that success looks like this time next year…

…and yet, for so many brands, they end up with a reality that is quite the opposite.

In many cases, they trade in the 9-5 to work 24/7 and STILL don’t see the results they want… :-(

This is happening for two reasons:

1. You don’t understand the building blocks of an eCommerce business. So you don’t know what to actually do to make your business grow into a financially viable, profitable business.

2. You don’t have the right knowledge or skillset. So even if you know what needs to be done, you don’t know how to do it or understand whether your efforts are producing good results.

There is ONE thing that – if you were able to insert it into your business immediately – you would see massive momentum and results…

A successful marketing strategy that grows your audience and generates new traffic and sales every day.

From those humble beginnings, The Waste-Free Home has enjoyed rapid year-on-year growth, thanks to a few core strategies...which yielded these results........

We helped her reach over 40% of that revenue is generated on autopilot. Increasing the revenue from paid Meta ads by over 427%! Increasing the revenue from from Google Ads traffic by over 159% Increasing the revenue from free Organic Search traffic by 66%,

Is this a goal for you this year? What would you like to achieve in 2025?

My team and I are here to help get you to that point faster than you ever thought possible.
Then I invite you to book a no-obligation call with us and let’s talk about how we can bring your dream business to life.

https://productpreneurmarketing.com/lets-talk

3 0

Open

If you’re reading this, I’m going to bet you’re ambitious to grow your business and achieve financial success.

And perhaps have a different picture of what that success looks like this time next year…

…and yet, for so many brands, they end up with a reality that is quite the opposite.

In many cases, they trade in the 9-5 to work 24/7 and STILL don’t see the results they want… :-(

This is happening for two reasons:

1. You don’t understand the building blocks of an eCommerce business. So you don’t know what to actually do to make your business grow into a financially viable, profitable business.

2. You don’t have the right knowledge or skillset. So even if you know what needs to be done, you don’t know how to do it or understand whether your efforts are producing good results.

There is ONE thing that – if you were able to insert it into your business immediately – you would see massive momentum and results…

A successful marketing strategy that grows your audience and generates new traffic and sales every day.

From those humble beginnings, The Waste-Free Home has enjoyed rapid year-on-year growth, thanks to a few core strategies...which yielded these results........

We helped her reach over 40% of that revenue is generated on autopilot. Increasing the revenue from paid Meta ads by over 427%! Increasing the revenue from from Google Ads traffic by over 159% Increasing the revenue from free Organic Search traffic by 66%,

Is this a goal for you this year? What would you like to achieve in 2025?

My team and I are here to help get you to that point faster than you ever thought possible.
Then I invite you to book a no-obligation call with us and let’s talk about how we can bring your dream business to life.

https://productpreneurmarketing.com/lets-talk

3 0

Failing to prepare is preparing to fail! ⚠️✏️

Let`s kick off the year with some serious planning and goal-setting.
Have you thought about your ambitious plans for 2025? It`s never too late to start envisioning your future success. Whether it`s launching that dream business, levelling up your skills, or achieving personal milestones, let`s make it happen!

Share with us your exciting plans and strategies for 2025 and let`s inspire each other to reach new heights. Together, we`ll make this a year of remarkable achievements! 💪🏼💡

Is this a goal for you this year? What would you like to achieve in 2025?

My team and I are here to help get you to that point faster than you ever thought possible.
Then I invite you to book a no-obligation call with us and let’s talk about how we can bring your dream business to life.

https://productpreneurmarketing.com/lets-talk

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessowners

1 0

Open

Failing to prepare is preparing to fail! ⚠️✏️

Let's kick off the year with some serious planning and goal-setting.
Have you thought about your ambitious plans for 2025? It's never too late to start envisioning your future success. Whether it's launching that dream business, levelling up your skills, or achieving personal milestones, let's make it happen!

Share with us your exciting plans and strategies for 2025 and let's inspire each other to reach new heights. Together, we'll make this a year of remarkable achievements! 💪🏼💡

Is this a goal for you this year? What would you like to achieve in 2025?

My team and I are here to help get you to that point faster than you ever thought possible.
Then I invite you to book a no-obligation call with us and let’s talk about how we can bring your dream business to life.

https://productpreneurmarketing.com/lets-talk

#productpreneur #ecommerce #smallbusinessau ⁠
#ecommerceagency #ecommercebusiness⁠
#ecommercemastermind #ecommercecoach⁠
#australianbusiness #digitalstrategy #lmbdw⁠
#businesschicks #theleaguewomen #ladystartup⁠
#womensupportingwomen #ausmumpreneur⁠
#conversionrate #shopify #shopifystore⁠
#shopifypartner #onlinestoresuccess #ecommercebiz⁠
#entrepreneurlifestyle #ecommercemarketing⁠
#buildyourbrand #mumsinbusiness #mumboss⁠
#buildinganempire #smallbusinessowners

1 0

Is 2025 the year for you to build & scale your dream business? Let us help you get there.

Just take it from Shayna Stalker from The Waste-Free Home.

We helped her reach over 40% of that revenue is generated on autopilot. Increasing the revenue from paid Meta ads by over 427%! Increasing the revenue from from Google Ads traffic by over 159% Increasing the revenue from free Organic Search traffic by 66%,

"I knew what I wanted for the business but was just lacking the how. I’d followed the Productpreneur podcasts for a long time and once I reached out, I was certain it was a good fit. They gave us a clear plan, a series of goals to get us there, small steps that were not just about them doing it for us but rather upskilling us for the future.

From the first meeting I felt that Cath understood me and her support has felt incredibly personal and specific to me and my business. This has never felt like an off-the-shelf, rinse-and-repeat course, rather I have felt the team have been an extension of the business, in it together and invested in our success. They have helped me and the business by teaching me how to do things rather than just doing them for me. This has grown both my skillset and knowledge, and my confidence in managing risk and making decisions.

I had intended to do a short 3 months as a bit of a test, the fact is the results have been so great that we are still working together 9 months on. Their guidance, mentorship, and belief had paid for itself in revenue growth within days of us teaming up. And it’s still growing today.

I highly recommend Cath and her team to any small businesses that is looking to grow but don`t know how to get there. I am very grateful for all that they have done to help our business grow." – Shayna Stalker, The Waste-Free Home

https://productpreneurmarketing.com/the-waste-free-home-case-study

2 0

Open

Is 2025 the year for you to build & scale your dream business? Let us help you get there.

Just take it from Shayna Stalker from The Waste-Free Home.

We helped her reach over 40% of that revenue is generated on autopilot. Increasing the revenue from paid Meta ads by over 427%! Increasing the revenue from from Google Ads traffic by over 159% Increasing the revenue from free Organic Search traffic by 66%,

"I knew what I wanted for the business but was just lacking the how. I’d followed the Productpreneur podcasts for a long time and once I reached out, I was certain it was a good fit. They gave us a clear plan, a series of goals to get us there, small steps that were not just about them doing it for us but rather upskilling us for the future.

From the first meeting I felt that Cath understood me and her support has felt incredibly personal and specific to me and my business. This has never felt like an off-the-shelf, rinse-and-repeat course, rather I have felt the team have been an extension of the business, in it together and invested in our success. They have helped me and the business by teaching me how to do things rather than just doing them for me. This has grown both my skillset and knowledge, and my confidence in managing risk and making decisions.

I had intended to do a short 3 months as a bit of a test, the fact is the results have been so great that we are still working together 9 months on. Their guidance, mentorship, and belief had paid for itself in revenue growth within days of us teaming up. And it’s still growing today.

I highly recommend Cath and her team to any small businesses that is looking to grow but don't know how to get there. I am very grateful for all that they have done to help our business grow." – Shayna Stalker, The Waste-Free Home

https://productpreneurmarketing.com/the-waste-free-home-case-study

2 0

Load More Follow on Instagram

Simple Steps To Run A Successful End Of Financial Year Sale

There are many benefits to running an EOFYS:

Listen to this bonus podcast episode as I share the common pitfalls and mistakes, as well as best practices for running a successful EOFYS.

Subscribe & Review in iTunes

Links mentioned in this episode:

Other Ways To Enjoy This Episode:

Leave a Reply Cancel reply

BLOG

ABOUT

PRIVACY

T&C'S

cathlangman

Facebook Advanced Matching

Facebook CAPI