The other day, I read a news article about a 13 year old kid from Oklahoma who became the first person ever to win the video game Tetris.
Long believed to be an impossible myth, the player – Willis Gibson – reached level 157 and a score of 999,999, launching the never-seen-before “kill screen” where the game crashes and there’s nothing left to play.
The video game of Tetris was first launched in 1985, so it’s taken humans nearly 4 decades to master every possible level of the game.
Thankfully, it doesn’t need to take that long to achieve each level of growing a business!
Though understanding what each level of scale is and how to master it will be a necessary starting point if you do want to master the game of scaling a business.
I’ve spent most of my career helping business owners scale their companies through mastering their marketing to acquire more customers.
Customer acquisition was THE key to scale…or at least I thought so.
But over time, I began to realise we were just scratching the surface as it relates to “scaling a company…”
Because scale is about so much more than just revenue growth and customer acquisition.
There are 5 distinct levels, or phases, you must pass through in order to successfully scale a profitable business.
And, if you aren’t growing nearly as fast as you want, chances are you’re stuck in one of them.
So in this episode, I’m going to share what the five levels of scale are and what you need to do and achieve at each level before you can move on to the next.
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