Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists?
One of the most common questions my clients are asking me is, how to wholesale?
How do you actually do it?
Having that duality of selling via eCommerce as well as wholesale is actually one of my favourite business models.
And If you do a great job of your branding and marketing, you end up selling better via both channels without the need for discounting.
And if you do a great job of your branding and marketing online, you do actually grow the sales volume and revenue for both your own business as well as your wholesale stockists.
It is a win-win if you do it well.
But there’s still a mystery around things like what you actually need to have in place in order to wholesale, from pricing to presentation. How to approach stockists and how to help them successfully sell your products.
So, even if you’re a retailer, I reckon you’ll get loads of value from this conversation as well as you brand owners out there.
So to help me unpack this mystery for you today, I’m joined by Melinda Farley, founder of Kollektive, which is a wholesale distributor for many international as well as local brands.
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Other Ways To Enjoy This Episode: