Do you ever feel a bit deflated when you log into your social media platforms and see hardly any likes, comments or shares? 

Pretty dang frustrating isn’t it?

Moral of the story?

Not everyone is going to be obsessed with you.

And the sooner you accept this, the better.

To counteract that, your brand needs a personality that’s distinctive and authentic – meaning you can’t publish a bunch of crap that you really don’t believe in or that doesn’t resonate with you at all. 

The starting point to be able to achieve that is actually knowing who your peeps are in the first place!

So, I want to talk to you today about how you can use your customer avatar or buyer profile to simply and easily create better marketing and advertising content.

It’s pretty simple – don’t create content that does not appeal to or attract your ideal customers. (Though I see this happen plenty, believe me!) 

Easy right? 

Not when you don’t know your customer, like really really know them!

It all starts by understanding what turns you on, in a business sense…and then actively seeking out those kinds of people.

Doing this – keeping your peeps top of mind – helps you to create content and product offers that are appealing to them (and not to anyone else).

The end result? All your customers will learn to know, like and trust you. And when you’re selling online, that is pure gold.

So buckle up because in this week’s episode we are going to learn How To Create A Customer Avatar & Use It To Get Better Results!