Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Or “Queen” in my books!

Now, obviously having great content is what makes or breaks your brand’s marketing and advertising.

But if you’re anything like me and many of my clients – figuring out what that should be is the hard part. 

So it gets put into the ‘too hard’ basket. 

If that’s you, then no doubt you’re probably feeling like content creation has become like the beast that needs constant feeding. 

Whether we like it or not, your content – either paid or organic and across various platforms – is going to be the main way that potential customers discover your brand for the first time. 

The simplest way for us to communicate clearly with our audience is to make sure our content tells a compelling story, both in words and images.

And we’re here to tell you that last-minute ‘throw spaghetti at the wall and see what sticks’ method of content creation just does not work. 

It’s stressful, overwhelming, and very rarely leads to stellar results.

Whereas, if you put a little thought and planning into what you’re sharing, and get a bit of a process in place so you know what steps to take, you’ll likely start seeing your content driving between 10 to 30% of your website traffic and sales.

So let’s dive in and go through my 10 steps to nailing your content plan.

By the end of this episode, you will be a well-oiled content marketing machine that will take the stress and overwhelm out of the job and help you generate consistent results in terms of traffic and sales.

And to help you with this, make sure you download my free content planning guide and template. You can get instant access to this tool by heading to https://www.catherinelangman.com/content-planner

Links mentioned in this episode:
If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.


Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

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