Do you know what the single most important thing in any online store is?
One word. TRAFFIC
As we all know, without traffic – nothing else happens…
No visitors to your website = No sales in your shopping cart…
It literally all starts with TRAFFIC.
Now of COURSE it’s not just about generating ANY traffic…
It’s about generating the RIGHT traffic
Traffic that is PROFITABLE!
It’s not news that the go-to places over the past few years to generate that traffic have been Facebook, Instagram and Google.
Now, these 3 platforms are still likely to play a crucial part of your traffic and sales strategy.
We know them and feel more comfortable advertising on these platforms – at least most of the time anyway.
Yet it’s never been more challenging to generate HIGH QUALITY… PROFITABLE traffic on these platforms.
With all the changes and updates on these platforms over recent years, it’s also a fairly risky strategy to only advertise on one platform.
Which is why, today, we’re going to talk about spreading your efforts across multiple social media platforms, including TikTok, Pinterest and more.
Taking a multi-channel approach to advertising gets you better, more profitable end results plus it de-risks your advertising as well, so your results end up being more stable and consistent over time.
But…How do you choose which additional channels to add to your mix?
So if you want to take the next step in new and different social media advertising channels, I want to invite Demi Mitchell, my paid social expert from my agency team, onto the show.
Where she discusses which new platforms you should consider advertising on for your business and how is the best way for you to get started.
Links mentioned in this episode:
If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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