With Lou Duggan from Cake 2 The Rescue
Every now and then I come across a brand that has such an infectiously fun personality that I fall instantly in love with it. And then I want to find out who is behind the brand!
Who Gives A Crap, Vinomofo and Birdsnest are prime examples of really great fun brands.
And Cake 2 The Rescue is another, so I’m absolutely pumped to have founder Lou Duggan on this week’s show.
Cake 2 the Rescue is an Ecommerce brand based on a huge range of really fun and creative cake designs for childrens’ birthdays and other special events. Basically, you get the whole kit to make the cake and decorate it, and they’re all really do-able for non-bakers.
Getting your Product / Customer Fit just right…
Lou’s been in business for 8 years now and something she’s been incredibly successful at is building a really engaged audience of customers and raving fans.
It doesn’t take a genius to realise that every business needs an audience if they want to sell something. No audience = no customers.
In fact, if you’re just getting started in your business, you may find that getting people to notice you and visit your site – it’s actually really, really difficult!
Learning exactly who your customer is and what they really need and want – A.K.A getting the ‘product / customer fit’ just right – is essential.
Tune in to listen to Lou’s wise words as she shares some of her biggest mistakes as well as successes, on her way to building her amazing brand.
Honestly, I could sit and listen to Lou speak for hours – she’s such a fun person, but also generous with her experiences as well.
If you want to build an engaged audience who want to BUY from YOU – this takeaway is gold:
“…the minute you realise that people buy from people is the second your business changes forever.”
And Lou demonstrates to her customers that she completely understands them and is there to help them to “pour their love into a homemade cake for their kids”.
Get your question answered
Now, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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Links mentioned in this episode:
Productpreneur Academy Mastermind & Coaching
Rockstar Productpreneur Facebook Group
Cake 2 The Rescue website, Facebook and Instagram
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