The last few years have seen some significant changes in how brands operate their business and one change that I personally welcome with open arms is seeing the increase in brands that are driven by a strong purpose.
Whether that’s aligning themselves with solving world hunger, fighting against pollution and climate change or improving their local community, brands are embracing their own values and building a business around making a difference.
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” Richard Branson
And it makes sense.
Consumers themselves are seeking out brands that align with their social, political, moral and environmental values. They’re moving away from pure consumerism and using their purchases to make a vote for the change they want to see in the world.
And brands are stepping into that. They’re bringing those same values to the forefront of their messaging and connecting with their customers in a way that’s more than just making a profit. Which in turn… increases brand awareness, customer traffic and sales.
So what IS a Business With Purpose and how can you align your brand with not only what is important to you but also to your customers, in a way that actually makes a difference?
Listen today to discover the power of a purpose driven brand and how you can make a profit and make a change at the same time.
Listen now or watch below.
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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Links mentioned in this episode:
Download a free copy of My Ultimate Ecommerce Marketing Planning Guide
Podcast Episode #130 with Julie Mathers
Podcast Episode #114 with Michelle Smith from Curated Conscience
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