Today on the show, we’re going to be talking about branding and why it is so important for the success of your business to get this piece of the puzzle right.
It doesn’t matter whether you are an e-commerce retailer or selling in physical stores, your brand is going to be the first impression a potential customer forms when they interact with you for the first time and every time thereafter.
I am joined by branding experts from The Luxe Co, Tina and Britta and they have a great example of how customers react to brands.
You either want to be your shoppers’ good reliable friend, someone they know and can rely on for being consistent… or you’re going to be the friend who they want to get away from as soon as they can because you’re someone different every day!
Branding is the personality of your business and it’s so important to get right from the start. And to use that personality to build strong, valuable relationships with your audience. To be the memorable brand people go to time and time again.
Listen as we discuss the importance of branding in your business and the process from initially developing your brand strategy, and how to execute through your brand visuals, your copy and marketing, and everything else in between.
Let’s dig in and find out how you can create a memorable brand to stand out from the crowd, listen now!
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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Links mentioned in this episode:
Find Tina and Britta over at The Luxe Co
Join our Rockstar Productpreneur Group
Discover if our Productpreneur Marketing team can help you reach your goals
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