If you’ve been a listener of mine for any period of time you would know how much I value email marketing!
Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it’s the one platform where you OWN your customer list and you don’t have to rely on corporations or algorithms to get your message to the right people.
But so many business owners are not using this powerful marketing tool properly!
Recently I had the pleasure of digging into my client’s email marketing dashboards (oh yes, I completely nerd out on email flows!) and discovered some key details that are often missed – that when fixed can mean some significant (and easy!) sales coming in.
Whether you are new to building an email marketing campaign or if you’ve historically achieved major sales through email but feel that they’re starting to stagnate then you’ll definitely want to listen to today’s episode.
In this episode I discuss:
- Why email marketing is so important to eCommerce
- How to use email marketing in your campaigns
- The process I go through when auditing clients email platforms
- The holes to look out for in your marketing and how to fix them
- How to maximise your email automation and campaigns
- What to actually include in your emails to bring in sales!
Listen as I walk you through the process I use to audit my clients email marketing and fixes that I recommend to maximise sales with your email list!
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!
Links mentioned in this episode:
Discover if our Productpreneur Marketing team can help you reach your goals
Join our free Rockstar Productpreneur community
Other Ways To Enjoy This Episode:
Read the Transcript
Listen on Apple Podcasts
Listen on Spotify