Promotional Strategies

  • Case study: How to sell products like a #bosslady

    Are you like many Productprepreneurs I know? You’ve spent months, maybe years, coming up with your brilliant product. Your blood, sweat and tears went into creating your brand and establishing your business. You lost sleep (not to mention, you almost threw your computer out the window several times) whilst building your website. You launched with […]

  • Do your customers love you?

    Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […]